Freshmarketer vs. Optimizely Web Experimentation
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Freshmarketer | Score6.1 out of 10 | N/A | Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well. | $0 per month |
 Optimizely Web Experimentation | Score8.7 out of 10 | N/A | Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth. | N/A |
| Freshmarketer | Optimizely Web Experimentation | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules |
| No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Freshmarketer | Optimizely Web Experimentation | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Testing and Experimentation |
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Audience Segmentation & Targeting |
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Results and Analysis |
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Freshmarketer | Optimizely Web Experimentation | |
|---|---|---|
| Likelihood to Recommend | 6.1 | 8.7 |
| Likelihood to Renew | - | 9.5 |
| Usability | - | 10.0 |
| Availability | - | 10.0 |
| Performance | - | 7.3 |
| Support Rating | - | 10.0 |
| Online Training | - | 3.0 |
| Implementation Rating | - | 8.0 |
| Configurability | - | 6.0 |
| Product Scalability | - | 8.0 |