Freshpaint vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshpaint
Score 9.9 out of 10
N/A
Freshpaint helps product, data, and growth teams set up the customer behavioral data they need to build a better product, drive engagement, and improve retention. Automatically track customer actions Freshpaint captures customer actions on a product or site and a visual tagger configures events. Send customer data to hundreds of tools in your tech stack Send historical and future data from any customer event to any tool with a click using prebuilt…N/A
SAP Customer Data Solutions
Score 8.3 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
FreshpaintSAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FreshpaintSAP Customer Data Solutions
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FreshpaintSAP Customer Data Solutions
Features
FreshpaintSAP Customer Data Solutions
Tag Management
Comparison of Tag Management features of Product A and Product B
Freshpaint
9.3
Ratings
12% above category average
SAP Customer Data Solutions
7.8
Ratings
6% below category average
Tag library10.00 Ratings7.80 Ratings
Tag variable mapping10.00 Ratings7.70 Ratings
Ease of writing custom tags9.00 Ratings7.80 Ratings
Library of JavaScript extensions8.00 Ratings7.70 Ratings
Rules-driven tag execution00 Ratings7.80 Ratings
Tag performance monitoring00 Ratings7.90 Ratings
Page load times00 Ratings8.00 Ratings
Mobile app tagging00 Ratings7.60 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Freshpaint
8.0
Ratings
2% below category average
SAP Customer Data Solutions
7.9
Ratings
4% below category average
Standard visitor segmentation8.00 Ratings7.90 Ratings
Behavioral visitor segmentation8.00 Ratings8.00 Ratings
Traffic allocation control00 Ratings7.60 Ratings
Website personalization00 Ratings8.00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Freshpaint
8.5
Ratings
0% above category average
SAP Customer Data Solutions
7.9
Ratings
7% below category average
Data Connectors9.00 Ratings7.80 Ratings
Data Enhancement6.00 Ratings7.90 Ratings
Data Ingestion9.00 Ratings7.70 Ratings
Data Storage9.00 Ratings8.10 Ratings
Data Visibility8.00 Ratings7.80 Ratings
Event Data10.00 Ratings7.70 Ratings
Account Scoring00 Ratings7.60 Ratings
Customer Data Governance00 Ratings8.10 Ratings
Identity Resolution00 Ratings8.20 Ratings
User Ratings
FreshpaintSAP Customer Data Solutions
Likelihood to Recommend
8.0
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
9.1
(0 ratings)
Availability
-
(0 ratings)
8.9
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Configurability
-
(0 ratings)
9.1
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
4.5
(0 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(0 ratings)
User Testimonials
FreshpaintSAP Customer Data Solutions
Likelihood to Recommend
To quickly tag events of utmost importance - immediately be able to then monitor/pull data triggered by these events. Don't need to know anything technical/etc to do this, which is great for large companies in which stakeholders might not have in-depth skillset
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It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
  • live view to determine what events are already created
  • tagging events in real time
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  • The CIAM solution offers a single point of collections for registered users, streamlined on all websites configured
  • Social access is made easy since it's handled directly by the CIAM and supports more than 50 social networks
  • GDPR and similar laws are handled out-of-the-box
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Cons
  • sometimes users are not identified - can take a fair amount of time to figure out why freshpaint can't 'see' them
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  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
No answers on this topic
We use SAP CDC since it was Gigya and not a SAP solution. In these years, we only lost one customer, all others are happy with this solution and how we integrate it.
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Usability
No answers on this topic
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
No answers on this topic
The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
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Performance
No answers on this topic
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
No answers on this topic
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
No answers on this topic
because it was made directly in the company
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Online Training
No answers on this topic
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
No answers on this topic
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
FullStory allows us to view what users are doing - works well in conjunction with Freshpaint
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SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly recommend customer data solutions to anyone that may be considering it.
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Scalability
No answers on this topic
because the platform actually allows you to scale at any time if designed following best practices
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Return on Investment
  • able to demo effectiveness of new features/product enhancements
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  • We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
  • Using insights from the software, we refined our marketing plans and campaigns for better impact.
  • Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.
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ScreenShots

Freshpaint Screenshots

Screenshot of The Freshpaint Visual Tagger allows users to define events in a visual point and click interfaceScreenshot of Freshpaint enables users to select which destinations to send events.

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform