Front vs. Fin by Intercom

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Front
Score 7.1 out of 10
N/A
Front is a communication hub that helps businesses keep the human touch in every interaction.
$29
per month per user
Fin by Intercom
Score 8.5 out of 10
N/A
Fin is Intercom’s AI Agent for customer service, designed to deliver high-quality answers, even for complex queries. It works with any helpdesk, or it can be paired with Intercom’s next-generation Helpdesk to get the full Intercom Customer Service Suite.
$0.99
one-time fee per 1 resolution
Pricing
FrontFin by Intercom
Editions & Modules
Starter
$29
per month per user
Growth
$79
per month per user
Scale
$99
per month (billed annually) per user
Premier
$229
per month (billed annually) per seat (50 seat minimum)
Fin with your current helpdesk
$0.99
one-time fee per 1 resolution
Copilot add-on
$35
per month per user
The Early Stage program
$65
per month (6 support seats)
Proactive Support Plus add-on
$99
per month
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin resolution
per month per seat
Offerings
Pricing Offerings
FrontFin by Intercom
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount for annual pricing on Starter and Growth plans. Scale and Premier plans are annual price only.Fin comes with a 90-day money-back guarantee. Here's how it works: Use Fin in at least 250 conversations within the first 90 days after trial. If you're not satisfied, you can request a refund of up to $1M. Refund requests must be submitted within 90 days of starting the subscription.
More Pricing Information
Community Pulse
FrontFin by Intercom
Considered Both Products
Front
Chose Front
Front was easier to have shared inbox. It also gave us more flexibility in tagging, both tagging users and tagging the emails to triage. It was also quick to set up and get users on boarded and trained. We found it was just a more intuitive and flexible system for us.
Chose Front
We switched to Front because of how simple it looked, then we realized we could tailor it to the type of business we have. I don't see us using any other tool to manage emails besides Front.

Chose Front
I have only used Gmail in the past and Front is any day better than Gmail in terms of the interface and ease of usage. The ability to send scheduling links and comments between the email threads makes it better than Gmail. The shared inbox also makes it easier for the entire …
Chose Front
Front's UX/UI is more intuitive. The work seems to flow better in their app.
Chose Front
A few features are very good in Front that are not in Outlook, like sharing draft content with teammates, commenting, read receipts, etc., which made us choose Front.
Chose Front
The tagging feature stands out. Their tagging can be quite deep and effective if it's set up properly. For example, I can pull out all the clients who [have] an issue with billing. Or better yet valued clients who [have] a specific MRR that has an issue with billing that needed …
Chose Front
Front is honestly an amazing blend of an email server and slack, as it allows for nimble, efficient, and immediate communication between team members without needing to forward a single email back-and-forth before finally responding to a client. Front also saves time when …
Chose Front
This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
Chose Front
Thanks to Front, it has allowed us to have smooth and effective internal communication between departments, attaching projects, problems, and endless files without any problem. It is allowing us to have practical and soft customer support.
Chose Front
Front is better than any other tool. It is a great app to use also because of its multipurpose features. Anyone can also use this app for your customized business needs and manage your work accordingly. I feel that Front is easy to use and it is also very user-friendly due to …
Chose Front
I love how scalable the software is. Also, Front comprises many good features that are needed for helping teams work efficiently and effectively for sales and support.
Chose Front
Front has been simple to implement and operate on our team. It is not possible to lose an email; it is impressive how it adapts better while being used daily. We can have excellent communication between colleagues, the percentage of evaluations, and changes in planned tasks …
Chose Front
Front is always getting the newest capabilities of the industry [and] is never behind. Instead, it provides you with features that [you] would not even think exist. Also, it is faster than other apps [and] takes just a moment for you to get started in your daily tasks.
Chose Front
Front was not designed as a ticketing system and doesn't have great reporting tools, but the commenting and draft features were important and other platforms' versions of these features were weak or unintuitive.

It should be noted that we ended up developing our own messaging …
Chose Front
It offered newer features and more ways to control user communication inflow, as well as team roster management. The Front app also had a presence on the app, mobile web, and web, which was helpful for on-the-go email queue management. In short, at the time we made this …
Chose Front
We have used Yesware. It's a really good lead prospecting tool, but doesn't have the shared inbox, or collaborative capabilities of Front.
Chose Front
Zendesk is by far the market leader here and offers a tremendous solution. It is, of course, very expensive -- especially if you require multi-brand support. Many of the other solutions (except Groove) offer some flavor of multi-brand support but they are not as good as …
Chose Front
We had all our leads going to a gmail account before front. Front solved so many problems that Gmail had. It was much more user friendly for somethings and it was a much more flexible software that we were able to use to meet our needs. It also has a reporting feature that …
Chose Front
Front is a flexible and quickly growing tool that integrates with almost every system we use. Front have been our go-to support system since we started and will continue to be for the foreseeable future.
Chose Front
Front is cleaner from an email communication standpoint. Less details are sometimes better. Hubspot is more of a CRM and that focus is key. While Front is more of a communication channel.
Fin by Intercom
Chose Fin by Intercom
We're using another AI agent too. Fin AI is a little behind, as it needs to start learning from either testing or real conversations, so it can better advise users with accurate information - whereas the other AI agent is learning very fast and needs little to no adjustment of …
Chose Fin by Intercom
I did not choose which platform our support teams used. But I did not like NetSuite because it sent out a lot of email updates and required the client to reply to the correct email in order to have everything tracked. ServiceNow was pretty similar. The reports in ServiceNow …
Chose Fin by Intercom
HubSpot CRM, HubSpot Marketing Hub and Zendesk Suite
Chose Fin by Intercom
I used Zendesk briefly but found it difficult to navigate — I often couldn’t tell what was going on or how to simply reply to a ticket. In contrast, Intercom is much more intuitive and user-friendly. Its clean interface and support for multiple communication formats like …
Chose Fin by Intercom
As explained previously, most of these platforms were focused on tickets, most reports only work with tickets, there is no way to postpone a service without turning it into a ticket, and since our response time target is a maximum of 2 minutes, these platforms were unable to …
Chose Fin by Intercom
Sprinklr Social, Zendesk Sunshine Conversations, Clarabridge (discontinued), Engagor (discontinued) and Qualtrics XM for Customer Frontlines
Chose Fin by Intercom
Honestly, we haven't really looked at this, but we do use it for another team because a third-party works with it.

Otherwise, I am extremely happy with Intercom and have not looked towards another software.
Chose Fin by Intercom
It was a long debate before we switched from Crisp to Intercom, but we never regretted that decision. Intercom looks and looks sleeker, works smoother, and has the knowledge base feature, which was our main need to switch. The transition took very little time, so no bumps on …
Chose Fin by Intercom
Way better than all of them - especially the workflow tool which I don't think Help Scout or Crisp even had. Really easy to manage capacity too through snoozing conversations and customers receiving emails after a response.

With HubSpot, there was no way for our users to return …
Chose Fin by Intercom
Dialpad Support, Talkdesk and SnapEngage
Chose Fin by Intercom
This is the first one we tried.
Chose Fin by Intercom
My main concern at the moment is how the integration looks to the users and Intercom just looks modern and up-to-date. HubSpot is missing this. In the background it always comes down to how you organize your team and processes.
Chose Fin by Intercom
Odoo was, in my opinion, terrible - a jack of all trades and master of none, which is why all teams in the business moved away to bespoke software. Freshdesk - an easier and more organisable way of creating and managing tickets. Although Intercom now has tickets, we're still …
Chose Fin by Intercom
At the moment, I only use Supademo to record screen tours. It is very intuitive, has a browser extension, and is perfect for recording the onboarding of new features.
Chose Fin by Intercom
Intercom as a tool is well suited to manage our key metrics with the help of its reports. We have evaluated a lot of tools but Intercom remains the best in terms of report. It helps us maintain OKR's for the support team and track whenever needed. FinAI also has the reporting …
Chose Fin by Intercom
Personally I have not used any other platforms like Intercom and do not wish to search as of right now.
Chose Fin by Intercom
The intercom is more intuitive and provides easier management and personalization of our conversations. It's been a while since I used Zendesk, so this might have changed, but Intercom provides a bigger catalog of functionality targeted to product marketing, such as emails, …
Chose Fin by Intercom
Noone has been able to standup to the level of service and product that Intercom gives us.
Chose Fin by Intercom
To compete with Salesforce, the main point is the pricing. Intercom has a very different budget when it comes to start ups and up and coming companies, which helps.
To compete with other platforms, Intercom has a more developed interface and a super completa arrange of tools, …
Chose Fin by Intercom
Several factors as pricing, customisation, ease of use, popularity, user-friendly and the continuous online support as well improvements helped us make this choice. Onboarding new colleagues to Intercom does not even take one day, it is so efficient and intuitive. If the …
Chose Fin by Intercom
Intercom is much more flexible and modern than Zendesk, UI is better. Zendesk is better at multiple brand experience and localisation.
Chose Fin by Intercom
All tools that we used in the past, have a lot of problems on the chat app, our the syncing data between integrations, Intercom has too, but is very less than others.
Chose Fin by Intercom
We used Aircall for many years and it was a great tool, however as we scaled down our phone support usage it became expensive and cumbersome. Intercom phones offered a cheaper solution that turned out to be more efficient for our team to use as well.
Best Alternatives
FrontFin by Intercom
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.2 out of 10
Enterprises
SysAid
SysAid
Score 9.1 out of 10
Conversica
Conversica
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FrontFin by Intercom
Likelihood to Recommend
6.5
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
8.8
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
9.8
(0 ratings)
5.7
(0 ratings)
Online Training
-
(0 ratings)
7.4
(0 ratings)
Implementation Rating
-
(0 ratings)
6.6
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
FrontFin by Intercom
Likelihood to Recommend
I think Front is very useful for every company with multiple teams working together on different emails from clients. Not so useful if a lot of different teams need to work on a request at the same time, because when an email is sitting in multiple shared inboxes things can get messy. Also would not recommend for teams that work is individualized, as team work is the main point of Front.
Read full review
While Fin is an awesome investment, the setup and tuning of responses to meet brand alignment and delivery have taken some time. If you prioritize not just resolution rate and accuracy, but style and delivery, it's a bigger lift. However, for the vast majority of businesses, the step and its impact on resource management are a worthy investment.
Read full review
Pros
  • I call them "sticky notes" but Front calls them Comments. It's a way to collaboratively make comments on messages sent to joint inboxes for folks to coordinate a response before it goes back to the sender.
  • When exchanging with someone using the Comments feature, someone can create a draft reply and then share it before it goes out. It also includes the typing indicator letting you know they are not just replying, but specifically working on a draft reply. These things are really great for individuals, or teams, that don't sit next to each other.
  • Tagging. It's a fairly simple concept, but very useful for classifying notes and being able to manage, what could be, a messy inbox. Additionally, the ability to have your own personal tags really allows the user to manage their own messages in a way that works best for them.
Read full review
  • Great UI - everyone has their own inbox but can still see all incoming messages.
  • Fin AI - we love the AI functionality, it saves tons of time of the team.
  • Automated emails - we configured Intercom in a way that it uses a lot of information we have about our users (e.g. their subscription, date of upgrade, etc.) so that we can use it to automate communication.
Read full review
Cons
  • Zoom Meeting Integration as there are some clients who want to have a call immediately.
  • Tagging can be improved - looks scattered.
  • Calendly Integration, they have their own calendar appointment but it would be good if I don't need to leave the front to set up [calendar] appointments.
Read full review
  • Some things are repetitive. Ex: If you provide guidance to ask a follow-up question, it'll ask that follow-up question each time.
  • It'd be cool to have a "vibe" check for auto-sorting. Ex: We have responses to our outreach feed into Intercom. It'd be cool to have a way to auto-sort based on if they ask a detailed question or just a plain "interested" response.
  • It'd be cool if Fin by Intercom flagged conversations, like it a customer seemed agitated, for the team to review.
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Likelihood to Renew
We are very happy with Front and don't anticipate changing
Read full review
It's currently a perfect fit for our needs, and we are customer-focused and small. When we grow, we may need to re-evaluate, but our current team finds it easy. Reviewing conversations is simple and allows for great training. The canned replies make service fast and easy. Smart suggestions remove the need to re-write technical walkthroughs and explanations for our FAQ
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Usability
It's very easy to understand and use by new customer support agents as well. Be it a technology, product, or marketing person, we have trained most of the company folks to read and respond to customer conversations in their free time with the help of the Front app. It is also easy to set up for an admin and manage his/her team with communication rules.
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It takes a bit of getting used to. It's easy to start off with simple pieces of answering queries, etc. The real part is when one tries to use workflows with triggers and automation. Then, it can be a whole different experience. I would love to see it being much simpler in terms of usability there.
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Reliability and Availability
No answers on this topic
always there
Read full review
Performance
No answers on this topic
works perfect
Read full review
Support Rating
The support is good, and it's definitely prompt, but still lags when it comes to technical requirements, as I guess they are slow in developing newer features fast. So no complaints in terms of responsiveness, but yeah, at times it's not very helpful when you need certain features or are blocked on things which can't be unblocked.
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Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
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Online Training
No answers on this topic
Easy to know the learning path
Read full review
Implementation Rating
No answers on this topic
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
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Alternatives Considered
This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
Read full review
In my experience, what Intercom has done with Fin by Intercom is far more innovative and forward thinking than other tools I've used. It's intuitive, easy, and they are always releasing new things to make Fin by Intercom even more powerful.
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Return on Investment
  • Quality- with all the benefits given, in just matter of time, all your organization will find it familiar and less effort is needed when composing emails.
  • Effectiveness- no one wants to miss an email, or never respond to a possible customer. Front will help you that. If you do not want to send that email now, you can set a timer and Front will send it for you later on.
  • Simplicity- Front is not the most difficult app to handle, indeed, it is too easy to learn. From the first moment you will have a guided tour and will learn all the good things that it has for you.
Read full review
  • I like how I don't feel like I need to constantly be monitoring support, especially on weekends
  • It's great that the user will get some response right away, I just need to hope that the response they do get is good enough if I'm awk
Read full review
ScreenShots

Front Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Fin by Intercom Screenshots

Screenshot of Fin, delivering conversational support experience to customers.Screenshot of where to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.Screenshot of where to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of where to test answers, review the sources and settings that shape them, and get tailored recommendations to optimize performance.Screenshot of Fin, as it appears across email and live chat to phone, SMS, and social. Fin can answer any question, across any channel, any time.