Full Circle Insights vs. NetSuite ERP

Very suitable for traditional SaaS businesses who have good adoption of Salesforce by their GTM teams. Connects well if sales teams use the opportunity object well in Salesforce. Less impactful if Salesforce adoption is poor or instance is highly restricted.

Incentivized

NetSuite suits a mid-sized company best where the organization uses multiple currencies in its day-to-day transactions. NetSuite is ready-to-use for businesses that follow financial standards. The more custom business processes there are, the more implementation is required. I would not recommend NetSuite to a large organization due to its performance issues. Additionally, the in-house bank reconciliation tool is not user-friendly for business purposes.

Incentivized

• The primary business problem solved for us was waterfall visibility across multiple channels
• The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall.
• The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).

• Customizable Reports and Saved Searches allow much more maneuverability
• Elimination Entries that are driven by advanced intercompany journal entries
• Journal Entries can be entered in as basic or advanced intercompany to better represent the type of transaction occurred for reporting purposes
• Training through the LCS module can help shed knowledge on a range of topics at a self paced learning basis
• NetSuite ERP offers to all users a SuiteAnswers platform to pose frequently asked questions with answers generated from a combination of NetSuite ERP experts, users, and more recently AI based.

Incentivized

• Full Circle needs to improve ABM reporting functionality - better reporting at an account level.
• Identify professional services partners to help with deployment and process improvement
• Better connect with Data Warehouses and custom attribution models
• Better connect with digital tracking tools such as GA, Doubleclick etc. without having to rely on UTM tracking from Salesforce

Incentivized

• Some of the customization options are really complex and can be difficult to figure out without NetSuite ERP direct support.
• The usability is a bit less intuitive than Quickbooks.
• The cost to give someone a license to even just view information in NetSuite ERP is pretty high.

Incentivized

Full Circle CRM has solved a major visibility problem for us that was the result of architectural differences between Eloqua and salesforce.com that cannot be solved by reporting alone. We rely on this visibility as much as the core systems themselves.

I am not the decision maker for this but I believe our company will be sticking with NetSuite for the long term. A CRM like this is a big investment and not something you move away from quickly and without a lot of planning. There is a lot of data involved and importing that into a new system is no easy task.

It's beneficial if you know what you're doing, but it can be very confusing to find what you're looking for, and many things seem overly complicated or require too many steps to accomplish a simple task - which can be overwhelming for someone accustomed to QuickBooks.

Incentivized

It has been very reliable. I can only think of 1-2 times in 4.5 years that we have had issues getting in, and in each case were able to get back in within 1 hour. There has not been a major downtime

Most of the time the performance is very good. Pages load in a few seconds; financial reports take less than 5 seconds; basic searches take a few seconds. But performance can be sporadic throughout the day and cause the run time to triple.

Incentivized

The vendor worked with us tirelessly, never complaining about our broken processes and bad data. In fact, they went above and beyond their responsibilities to assist us in the process re-engineering and the data clean-up

I would like to give 8 rating for NetSuite support and reason for that is below: Whenever we faced any technical or functional issues we tried to reach out to NEtSuite support but response was not immediate. We told them about the urgency of the issue but still we were not getting response on time. Then, we have to reach out to AE to get things resolved.

Incentivized

The instructor was the same person who guided our implementation so they not only knew their application but they were also familiar with our data and our specific configuration and processes within salesforce.com. They were able to provide customized instruction to match our needs and personnel.

I had in person training for a day when first got the software. The training was good. The challenge was that there was a large gap between training and when we went live so we forgot quite a lot

Online training is quite strong. I have used for specific pieces of functionality.However it is not sufficient in all areas.

When I look back at where we were on November 25th compared to where we were on January 25th, having been live for just one month, the difference is amazing. Our management discussions had already moved from discussing the validity of the data to the implications of the insights. As we approach the mid-point in our year, it is difficult to remember the old days when we could not see the road in front of us.

Implementation was fine but could have gone quicker.

NetSuite provided me a implementation guide who I did not think was very knowledgeable.

I recommend that you make sure the organization knows how they are going to use the software and come up with an implementation plan before importing all of the data.

Full Circle's main competitors are standalone reporting tools which perform well and are a good first step into attribution. All tools require significant investment to improve your marketing data model and how you plan and execute campaigns. Full Circle is heavily married to Salesforce and takes advantage of Salesforce's reporting suite vs. visualizing in a standalone tool. This approach also works well if you prefer to visualize data in an alternative tool such as Tableau or Looker. The proprietary approach to visualization used by Bizible and BrightFunnel are less appealing to enterprise companies who are building a modern stack.

Incentivized

NetSuite by far is the most expensive; However, compared to the 3 systems notated, the overall functionality, capability and reporting advantages make it my top choice for companies experiencing exponential growth across all departments. Its a best in class solution for just about any user.

Incentivized

We have been able to scale our business 25X without any major overhaul with Netsuite. Its dashboard setup makes onboarding new employees very easy and allows data to be shared across multiple offices. Its cloud setup does not put any pressure on IT to scale servers or other infrastructure. We have been able to become much more efficient in all aspects of the business.

• Eliminated underperforming channels such as content syndication which accounted for up to 20% of spend
• Improved funnel velocity and inspection of Marketing to SDR handoffs
• Created an attribution model which provided better transparency to company leadership on marketing performance - unlocked more budget
• Good value product and ROI was positive within a year.

Incentivized

• NetSuite ERP data is used for material reporting. That is like balance sheet and profit and loss reporting. It plays a key role in financial data management.
• Too many customisation become hard to manage in over a period of time.
• High cost licensing.

Incentivized