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Full Circle Insights

Score8 out of 10

5 Reviews and Ratings

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What is Full Circle Insights?

Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation systems including Marketo, Eloqua and Act-On.

Categories & Use Cases

Reviews

What users are saying about Full Circle Insights.
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The best all round reporting tool for B2B marketers

Incentivized
Verified User
Director in Marketing (201-500 employees employees)

Pros

  • Easy to understand data model and attribution model
  • Expert implementation support
  • Connecting tools to Salesforce as single source of truth

Cons

  • Full Circle needs to improve ABM reporting functionality - better reporting at an account level.
  • Identify professional services partners to help with deployment and process improvement
  • Better connect with Data Warehouses and custom attribution models
  • Better connect with digital tracking tools such as GA, Doubleclick etc. without having to rely on UTM tracking from Salesforce

Return on Investment

  • Eliminated underperforming channels such as content syndication which accounted for up to 20% of spend
  • Improved funnel velocity and inspection of Marketing to SDR handoffs
  • Created an attribution model which provided better transparency to company leadership on marketing performance - unlocked more budget
  • Good value product and ROI was positive within a year.

Alternatives Considered

BrightFunnel and Bizible

Other Software Used

LeanData Lead2Account Matching Engine, Drift, Clearbit

Great Support, Quick Implementation, Real Results

Bruce Brien
SVP Client Success in Professional Services at Bulldog Solutions (51-200 employees employees)

Pros

  • The primary business problem solved for us was waterfall visibility across multiple channels
  • The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall.
  • The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).

Cons

  • We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.

Return on Investment

  • Beyond the reporting efficiencies gained through the automation, The ROI for Full Circle CRM does not come from the product directly, but from the decisions that can be made from the insights uncovered. We can see what is working and what is not, whether that be programs, processes, or people. Prior to implementing Full Circle CRM, we were making intelligent guesses based on a fuzzy view of the situation.
  • Full Circle CRM has uncovered opportunities for our organization to improve our marketing and tele-sales operations, which we have implemented and can see the results.
  • Our conversion rates are up across the early stages of our waterfall and we expect that trend to continue into our opportunity pipeline as we get further into the implementation.

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