Full Circle Insights vs. Terminus ABM Platform
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Full Circle Insights | Score8 out of 10 | N/A | Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation systems including Marketo, Eloqua and Act-On. | N/A |
 Terminus ABM Platform | Score8 out of 10 | Mid-Size Companies (51-1,000 employees) | Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant… | N/A |
| Full Circle Insights | Terminus ABM Platform | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | Required | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Full Circle Insights | Terminus ABM Platform | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 8.1 |
| Likelihood to Renew | 10.0 | 9.0 |
| Support Rating | 10.0 | - |
| In-Person Training | 10.0 | - |
| Implementation Rating | 10.0 | - |