FullContact vs. Identity Matrix
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 FullContact | Score8 out of 10 | N/A | FullContact provides APIs to support individuals, businesses, and developers in managing and enhancing their contact and customer data. The APIs can be used to provide social profiles in an app, improve contacts in address books, enrich CRM information, or create highly personalized marketing campaigns. | N/A |
 Identity Matrix | N/A | Mid-Size Companies (51-1,000 employees) | Person-level website identification for 70% of US website visitors. The platform combines lead generation, marketing analytics, and attribution into a single solution. Identity Matrix helps users to identify buyers early in the journey that are engaged with a brand, score them by ICP and engagement, and store them in a connected CRM. It also includes marketing analytics to answer questions like: What is the quality of my traffic? What does the buyer journey look… | $149 per month |
| FullContact | Identity Matrix | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| FullContact | Identity Matrix | |
|---|---|---|
| Likelihood to Recommend | 8.0 | - |
| Likelihood to Renew | 9.0 | - |
| Usability | 10.0 | - |
| Availability | 9.0 | - |
| Performance | 9.0 | - |
| Support Rating | 10.0 | - |
| In-Person Training | 10.0 | - |
| Online Training | 7.0 | - |
| Implementation Rating | 9.0 | - |
| Configurability | 8.0 | - |
| Ease of integration | 8.0 | - |
| Product Scalability | 9.0 | - |
| Vendor post-sale | 10.0 | - |
| Vendor pre-sale | 10.0 | - |