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FullContact

Score8 out of 10

11 Reviews and Ratings

What is FullContact?

FullContact is a SaaS platform that enables brands and marketing platforms to create accurate, privacy-safe identity records for individuals. With over one billion people profiles and 22 million company profiles in its Identity Graph, FullContact's identity resolution technology combines traditional, social, and digital identifiers to consolidate offline and online touchpoints with customers back to a single person. The software helps marketers breathe new life into customer records with enrichment data while developing personalized experiences.

FullContact's unique approach allows brands to take ownership of their relationships with customers across the entire organization by identifying customers and prospects in real-time. By creating one true contact record from fragmented or incomplete identifiers, the software creates high-performing audiences for multichannel campaigns while helping understand differences in key customer segments and markets. The integration process requires minimal professional services, making it easy for businesses to integrate FullContact into existing technologies. Overall, FullContact aims to enable organizations to better connect with their customers through consolidated identities that lead to more informed decisions around customer engagement and business growth opportunities.

Categories & Use Cases

Contacts Server decent

Use Cases and Deployment Scope

I was working with a client and they wanted a central management solution for their business phones to manage contacts. I started looking into this product to share a central database of company contacts. FullContact provided a solution that could be used on every phone and contacts could easily be updated when there was a change.

Pros

  • Sharing contacts.
  • Easy to edit.
  • Nice interface.

Cons

  • Making contacts read only.
  • Price.
  • Free for education.

Return on Investment

  • Positive that the time is not spent updating individual phones.
  • Negative in that if someone alters a contact, it will need fixed.
  • Positive that users don't waste time calling wrong numbers.

Easy to use API, great support

Pros

  • They have an API, which is a step above other identity resolution providers.
  • They can merge many disparate sources of data into a single identity.
  • Good client services team

Cons

  • We notice that sometimes the API doesn't respond correctly the first time we send it an email; we have to send it again.

Return on Investment

  • Has allowed us to secure and keep more clients

Alternatives Considered

LiveRamp IdentityLink

Other Software Used

LiveRamp IdentityLink

FullContact is great!

Pros

  • Contact Social Profiles Updated Automatically
  • Cloud Storage Ability
  • Cost Effective Solutions

Cons

  • The extension can be a little buggy at times.
  • The limits on the free plan could be better

Return on Investment

  • Positive time saving after initial upload
  • Negative time investment to monitor and correct bulk uploading issues
  • Positive accurate social profile information

Alternatives Considered

evercontact

New favorite app for contact organization

Pros

  • Imports data found on the internet (such as social media profile URLs, web addresses, etc.) to your contact database.
  • Uses humans to import data from your business cards using a snapshot (and does so accurately).
  • Allows you to download a backup of your contact database that can be uploaded to your email client.
  • Integrates with Google accounts, Twitter, LinkedIn, Yahoo, and more.
  • Provides a good format for importing contact databases using Excel.

Cons

  • It could allow for more business cards uploads per month.
  • It should automatically sync business accounts when individual accounts are updates.
  • More tips and resources on how to develop a good contact list would be nice.
  • Customer service is a bit slow.

Return on Investment

  • Faster lead conversion by building an accurate contact list.
  • Great for pulling together background information on individuals before reaching out.
  • Saves time by pulling together information available on the internet every day.

Alternatives Considered

Constant Contact, Streak and 123ContactForm

Other Software Used

Streak, Wix, Constant Contact, Google Analytics, Google Analytics Premium, Google Cloud Storage, Adobe Acrobat DC, Streak, 123ContactForm

Usability

My favorite new app for contact organization

Pros

  • Update contact info daily
  • Manage contact database and segment lists
  • Allows you to export lists or the entire database

Cons

  • Needs to allow for more than 50 business card transcriptions per month
  • Sometimes tries to merge contacts that are not the same person
  • Does not sync individual account with business account

Return on Investment

  • Organize contact lists
  • Update contact info
  • Add to contact profiles

Other Software Used

Asana, Dropbox, 123FormBuilder (formerly 123ContactForm), Google Analytics, Google Analytics Premium, Adobe Acrobat DC