GaggleAMP vs. Hootsuite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GaggleAMP
Score 10.0 out of 10
N/A
GaggleAMP's employee advocacy and communications platform enables companies to boost the distribution of workforce communications and social media messaging. The solutions aims to foster a network of people, or a Gaggle, who share company-created messages to their social media networks and contribute content to their internal workforce community. This aids in employee development, leveraging them as a thought leader in their space while increasing social selling and recruitment…
$1
Call for Quote
Hootsuite
Score 7.9 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Pricing
GaggleAMPHootsuite
Editions & Modules
Enterprise
$1
Call for Quote
Agency
$1
Call for Quote
Small and Medium Businesses
$300
25 seats per month
Standard
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Offerings
Pricing Offerings
GaggleAMPHootsuite
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsGaggleAMP serves small businesses, medium-size businesses, enterprise-class organizations, and agencies that represent these businesses. Their small business offering starts at 25 seats for $300 per month, with additional packages available based on the number of seats needed. For Enterprise-class pricing and agency offerings, it is best to speak with a GaggleAMP representative to secure a rate.Plans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
GaggleAMPHootsuite
Features
GaggleAMPHootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
GaggleAMP
-
Ratings
Hootsuite
6.6
Ratings
16% below category average
Boolean keyword searches00 Ratings6.00 Ratings
Filtering out noise/spam00 Ratings5.70 Ratings
Sentiment analysis00 Ratings6.10 Ratings
Broad channel coverage00 Ratings8.30 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
GaggleAMP
-
Ratings
Hootsuite
7.6
Ratings
6% below category average
Content planning and scheduling00 Ratings8.90 Ratings
Audience targeting00 Ratings6.70 Ratings
Content optimization00 Ratings7.20 Ratings
Workflow management00 Ratings7.80 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
GaggleAMP
-
Ratings
Hootsuite
7.7
Ratings
3% below category average
Automated routing and prioritization00 Ratings7.40 Ratings
Customer interaction histories00 Ratings7.60 Ratings
Bulk actions00 Ratings8.20 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
GaggleAMP
-
Ratings
Hootsuite
7.5
Ratings
3% below category average
Lead generation00 Ratings6.50 Ratings
Content marketing00 Ratings8.20 Ratings
Paid media management00 Ratings7.60 Ratings
Campaigns and promotions00 Ratings7.60 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
GaggleAMP
-
Ratings
Hootsuite
9.2
Ratings
9% above category average
Twitter00 Ratings8.90 Ratings
Facebook00 Ratings9.70 Ratings
LinkedIn00 Ratings9.40 Ratings
Google+00 Ratings8.90 Ratings
Instagram00 Ratings9.60 Ratings
Pinterest00 Ratings9.20 Ratings
YouTube00 Ratings8.40 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
GaggleAMP
-
Ratings
Hootsuite
8.1
Ratings
2% above category average
Campaign success analytics00 Ratings8.40 Ratings
Real-time tracking00 Ratings7.70 Ratings
Competitor analysis00 Ratings8.10 Ratings
Account management
Comparison of Account management features of Product A and Product B
GaggleAMP
-
Ratings
Hootsuite
7.7
Ratings
4% below category average
Role-based user permissions & privileges00 Ratings8.60 Ratings
Mobile access00 Ratings6.80 Ratings
User Ratings
GaggleAMPHootsuite
Likelihood to Recommend
8.7
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.7
(0 ratings)
Usability
-
(0 ratings)
8.9
(0 ratings)
Availability
-
(0 ratings)
9.8
(0 ratings)
Performance
-
(0 ratings)
9.8
(0 ratings)
Support Rating
10.0
(0 ratings)
7.0
(0 ratings)
In-Person Training
-
(0 ratings)
6.0
(0 ratings)
Online Training
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
7.2
(0 ratings)
Ease of integration
-
(0 ratings)
7.6
(0 ratings)
Product Scalability
-
(0 ratings)
8.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.9
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.3
(0 ratings)
User Testimonials
GaggleAMPHootsuite
Likelihood to Recommend
GaggleAMP is well suited when you want to get timely local language content out to folks in other countries/regions, or content for a specific group/department. It is also well suited when you have multiple Gaggle content managers with multiple content calendars. It might be less appropriate if you want to hold multiple Social contests (gamification) with different rules, scopes, leaderboards, etc. for different groups/tags as there is only one leaderboard.
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Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.
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Pros
  • Easy to tell associates what posts to like and share. Especially like that we can point them to like or share industry posts.
  • Easy to get others in organization to sign up. Also offers app and browser app.
  • Gamefication aspect allows associates to have friendly competition and allows awarding of prizes for reaching set point values
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  • The product has a really interactive media library which is very helpful even when we are out of images.
  • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
  • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
  • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
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Cons
  • Activity notification emails are sometimes late in reaching peoples' inboxes.
  • Sometimes activities just fail to work and an IT ticket is needed.
  • GaggleAMP has to explore more ways to get ahead of API issues.
  • Some pages on the new dashboard aren't as intuitive.
  • Activity notification emails could use some design work.
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  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
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Likelihood to Renew
Customer service has been good. It's easy to use. It's cost effective. It's a good way to expand your social presence and get your employees more vested in branding the company without spending a ton of money. There are bells and whistles that may be good for other users. I just haven't had the time to use them
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At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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Usability
No answers on this topic
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
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Reliability and Availability
No answers on this topic
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
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Performance
No answers on this topic
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
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Support Rating
Support for GaggleAMP is easily the best customer support I've experienced with any software tool. Our rep, Sam, is dedicated to our account (no bouncing around a call-center bullpen), and is highly proactive and eager to help us succeed. Most of our interactions have nothing to do with problems, but rather opportunities to optimize our use of the tool and set us up for greatest success. GaggleAMP sets a gold standard for customer support!
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I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
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In-Person Training
No answers on this topic
Very easy to teach and learn
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Online Training
No answers on this topic
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
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Implementation Rating
No answers on this topic
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
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Alternatives Considered
Hootsuite does a good job of planning and scheduling for social media as well as a decent analytics program. However, their usefulness stops there. Hootsuite does not have an integrated feature to automatically pull posts from your website or blog and they do not have a social advocacy section either.
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Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
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Scalability
No answers on this topic
It does more than I need.
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Return on Investment
  • Overall, ROI has been very positive and had a positive impact on engagement as well.
  • We went from content creation of 0-2 per week and engagement of 0-20 per week to 4 times that amount
  • Boost in sales of 1.4 K per month on average
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  • Hootsuite has positively improved our overall engagement of our accounts. We went from an average of a 5% engagement rate across all accounts to a 12% engagement.
  • Hootsuite has positively improved our ability to target certain demographics on social media advertising through their analytics. We have seen CTR increase of 2% which is impressive for our industry.
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ScreenShots

GaggleAMP Screenshots

Screenshot of The member view provides a simple view of actions and messages available. Acting take a simple click of a button. "Share" to share the message or "No Thanks". If a user declines a message/action there is an opportunity for them to provide feedback on why they chose not to share the message or perform the action. This helps the Gaggle manager learn the preferences of their member base and helps future content curation.Screenshot of Channels provide an outlet for employees to create user-generated content, communicate with their fellow employees, discover new content, and more. Channels also allow for automated RSS feeds, pulling in Twitter Lists, and monitoring hashtags, making the content curation process easier for marketing team.Screenshot of My feed shows employees and stakeholders what activities they have available to them. This area enables employees to engage and interact with content. Here they can share content to their social channels, see when content is expiring, and also engage with external and internal Channels.Screenshot of The GaggleAMP scheduling feature helps employees and stakeholders schedule their social media advocacy efforts on their time. Here they can pick and choose which messages they want to schedule, when they want to schedule them to go out, and their default preferences.Screenshot of Gaggle Managers, the term for the administrator of an employee advocacy program, can choose what types of activities to send to their employees and stakeholders. GaggleAMP offers over 50 different activities on any favorite social media networks. Some favorites are displayed here.Screenshot of Leaderboards allow sorting by reach and by points assigned to activities during certain timeframes. With leaderboards, employees and stakeholders can see how they are performing compared to their peers and also have the option to opt-out of the leaderboard.

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.