Gainsight CS vs. Sogolytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gainsight CS
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…
$2,500
Per Company Per Month
Sogolytics
Score 9.0 out of 10
N/A
Sogolytics (formerly SoGoSurvey) is an online survey software solution that helps users create surveys quickly. The free package includes basic features for building surveys and the paid package includes advanced features.N/A
Pricing
Gainsight CSSogolytics
Editions & Modules
Subscription
$2,500
Per Company Per Month
No answers on this topic
Offerings
Pricing Offerings
Gainsight CSSogolytics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Gainsight CSSogolytics
Considered Both Products
Gainsight CS
Chose Gainsight CS
Gainsight CS is superior for our customer management. Asana and Outreach don't have the capabilities or integrations that Gainsight CS does.
Chose Gainsight CS
We've explored using the customer communities module. We will re-evaluate at a later date.
Chose Gainsight CS
It's mostly been Gainsight.
Chose Gainsight CS
I've only used Gainsight CS in my CS career
Chose Gainsight CS
Gainsight CS is always my first pick for a CSM tool - it's user friendly and intuitive; plus the tools like Success Plans and Health Score config really set it apart
Chose Gainsight CS
We selected Gainsight CS because of its maturity factor and where we are as a company- we needed to streamline processes across the CS org.
Chose Gainsight CS
Gainsight CS was the only CSP that could manage our data in the way that we needed.
Chose Gainsight CS
Gainsight CS just provided easier to use cooling and better reporting.
Chose Gainsight CS
Gainsight CS is beautiful and much more user friendly HOWEVER it does take more time to set up to have the desired impact than a software like ChurnZero.
Chose Gainsight CS
More customization with Gainsight CS, but Churn zero did have a great UI and easier to use. Would recommend CZ if you're a smaller company with no technical admin.
Chose Gainsight CS
It is the most flexible CS platform in terms of how to manipulate and use your data.
Chose Gainsight CS
ChurnZero, Planhat, Rocketlane and ServiceNow Customer Service Management
Chose Gainsight CS
Gainsight CS is a little more polished and has a wider range of capabilities. However, PlanHat did appear to be very easy to use. The biggest difference was PlanHats admin capabilities and how simple it was to configure. PlanHat was also considerably less expensive.
Chose Gainsight CS
Overall look and feel of the platform was what won us initially. We demoed these two side by side and everyday navigation for the CSM's was easier. In the end this is very important as the data is the data either way but if the CSM's enjoy using it and feel the impact on their …
Chose Gainsight CS
Gainsight CS provides access to a larger suite of features and integrations.
Chose Gainsight CS
Gainsight CS is more user friendly than ChurnZero on the CSM side and the UI in general is more up-to-date and easier to glean insight. ChurnZero just looks outdated.
Sogolytics
Chose Sogolytics
In summary, Sogolytics has proven to be the perfect fit for our pre and post-test assessments. Its seamless integration, efficient data collection, and powerful reporting capabilities have significantly improved our ability to track and communicate the impact of our programs. …
Chose Sogolytics
in my opinion tools such as SoGoSurvey are perfect, especially for students and researchers in small institutions that cannot afford the prices of other platforms such as Qualtrics. SoGoSurvey is much more accessible in terms of prices and offers free advanced or super …
Chose Sogolytics
When we were looking for a replacement for SurveyMonkey due to not being able to carry out a specific type of questionnaire without being on a higher level package we discovered SoGoSurvey who were able to provide these features without any additional costs. SoGoSurvey was the …
Chose Sogolytics
SoGoSurvey is better than their opponent since they provide better support and it’s a lot easier to use.
Chose Sogolytics
Look and feel and support were much better.
Chose Sogolytics
SurveyMonkey allowed our team to design a complete survey, before asking us to pay a subscription price after this had been finished. This wasted our time and felt like a trick, making us invest time and energy in designing something that would be wasted unless you gave them …
Chose Sogolytics
I've used several other survey tools, but for this specific case, I needed a somewhat more sophisticated tool for a specific and larger customer survey with several options. Also the survey needed to be company branded so customers really felt it came from us.
Chose Sogolytics
We ultimately went with SoGoSurvey because of its user friendly functionality, robust reporting with customizable graphs and charts, including the word cloud feature and the template library. I also found that the other products we considered were so much more robust than we …
Chose Sogolytics
We've used SurveyGizmo and SurveyMonkey in the past. In terms of functionality, they all do the trick. But, in terms of pricing and customer service, there is no comparison. SoGoSurvey has far exceeded our expectations. As a pre-revenue startup they really went above and beyond …
Chose Sogolytics
  • Easier to use.
  • More contemporary look and feel.
  • Excellent customer service.
Chose Sogolytics
We previously used another survey product that had limited functionality. When we were looking for a change we evaluated two other companies and SoGo stood out the most.
Chose Sogolytics
They are very similar products but in the end SoGo's customer service won out. They were so helpful and attentive and we didn't go through multiple layers of people in the Sales process.
Chose Sogolytics
SoGoSurvey provided more functionality and better reporting survey metrics for a good pricepoint.
Chose Sogolytics
The three of them have many similarities, Qualtrics seemed more robust but it felt overwhelming for my needs. Once the Surveymonkey trial period expired, we were unable to print or access any of the work we have done; this wasn't an issue with SoGo. SoGo customer service …
Chose Sogolytics
I evaluated several different products, including SurveyMonkey. SoGoSurvey appeared to have the most features at the best value. Unfortunately, the "free" service didn't satisfy our needs and we had to upgrade during the first survey. I found SurveyMonkey and SoGoSurvey to …
Chose Sogolytics
SoGoSurvey offered the best value for money mix of features compared to other products that I have investigated. However, recent price increases has undermined this.
Chose Sogolytics
SoGoSurvey was more flexible in my opinion compared to the other survey company's I looked at. It had a monthly price option that allowed for the type of logic we needed in our questions. It had great reports, a simple user interface, and tons of helpful tools and question …
Chose Sogolytics
Qualtrics and Google Forms both are ok but do not have the same functionality as SoGoSurvey, I would not use Google Forms because of serious shortcomings on question types and data analysis and I would prefer to use Sogo over Qualitics for the functionality boost, Qualtrics has …
Chose Sogolytics
SoGoSurvey stacks up against these other two products with its diverse set of reporting/analytics options, question types, and overall workflow. The ability to track a user's score in the Assessments is highly useful for our team, and not possible on other platforms. We …
Chose Sogolytics
Qualtrics is excellent, very robust, but extremely expensive. If an organization does not have the means, it's probably beyond most people's reach. SurveyMonkey's features are good, but one has to pay more to get what I got with SoGoSurvey. I evaluated various other survey …
Chose Sogolytics
All of them were fine enough, but so go had all the features for a fair price. Most of these platforms had one thing or another, but not everything. The flexibility of the types of questions was great.
Chose Sogolytics
I did not have experience using SurveyMonkey previous to our use of SoGoSurvey, but I do know that those who did were excited to hear about a lack of restrictions on survey deployment and some other features that were lacking in the free version of SurveyMonkey.
Features
Gainsight CSSogolytics
Security
Comparison of Security features of Product A and Product B
Gainsight CS
8.2
Ratings
8% below category average
Sogolytics
-
Ratings
Role-based user permissions8.20 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gainsight CS
7.5
Ratings
15% below category average
Sogolytics
-
Ratings
API7.60 Ratings00 Ratings
Integration with Salesforce.com9.00 Ratings00 Ratings
Integration with Marketo6.50 Ratings00 Ratings
Integration with Eloqua7.10 Ratings00 Ratings
Customer Data Extraction / Integration
Comparison of Customer Data Extraction / Integration features of Product A and Product B
Gainsight CS
8.3
Ratings
7% below category average
Sogolytics
-
Ratings
Product usage8.80 Ratings00 Ratings
Help desk / support tickets7.90 Ratings00 Ratings
Customer Success Management
Comparison of Customer Success Management features of Product A and Product B
Gainsight CS
8.6
Ratings
1% below category average
Sogolytics
-
Ratings
NPS surveys8.90 Ratings00 Ratings
Sponsor tracking9.00 Ratings00 Ratings
Customer profiles7.70 Ratings00 Ratings
Automated workflow8.20 Ratings00 Ratings
Internal collaboration8.10 Ratings00 Ratings
Customer health scoring9.90 Ratings00 Ratings
Customer segmentation8.10 Ratings00 Ratings
CSM Reporting & Analytics
Comparison of CSM Reporting & Analytics features of Product A and Product B
Gainsight CS
9.0
Ratings
4% above category average
Sogolytics
-
Ratings
Customer health trends9.70 Ratings00 Ratings
Engagement analytics8.80 Ratings00 Ratings
Revenue forecasting8.30 Ratings00 Ratings
Dashboards9.20 Ratings00 Ratings
Best Alternatives
Gainsight CSSogolytics
Small Businesses
ChurnZero
ChurnZero
Score 9.6 out of 10
Zendesk Suite
Zendesk Suite
Score 8.8 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Enterprises
Cisco Webex Experience Management (discontinued)
Cisco Webex Experience Management (discontinued)
Score 8.5 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Gainsight CSSogolytics
Likelihood to Recommend
8.7
(0 ratings)
9.1
(0 ratings)
Likelihood to Renew
6.8
(0 ratings)
9.1
(0 ratings)
Usability
8.5
(0 ratings)
8.2
(0 ratings)
Availability
8.2
(0 ratings)
-
(0 ratings)
Performance
6.4
(0 ratings)
-
(0 ratings)
Support Rating
8.8
(0 ratings)
9.0
(0 ratings)
Online Training
5.5
(0 ratings)
-
(0 ratings)
Implementation Rating
6.3
(0 ratings)
-
(0 ratings)
Configurability
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
7.3
(0 ratings)
-
(0 ratings)
Vendor post-sale
6.4
(0 ratings)
-
(0 ratings)
User Testimonials
Gainsight CSSogolytics
Likelihood to Recommend
It's great for being able to capture all information in Gainsight CS. The only challenge is some of the task management and visibility into workload that is very clunky. After watching the roadmap for 2025, I'm feeling more hopefully that some of my pain points will be handled. However, it's still challenging that the task-management basics will still be clunky. I'm excited for the AI scheduling of tasks, but this would be better if the improvements to task /workload visibility is updated.
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We use Sogosurvey to obtain feedback from course candidates after they have attended a course. This is invaluable to us as the candidates can complete the feedback in their own time after the course is completed rather than them having to do it while attending the course. We also use SoGoSurvey to get feedback from our volunteer instructors who work for other organizations and at different hours so the ability for them to complete the surveys in their own time is invaluable.
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Pros
  • Logging customer activity is incredibly intuitive and easy for team to do and reference.
  • Using the rules engine to generate CTAs for our team to intervene where needed has been helpful in automating relevant activities in bulk. We have a churn prevention program run through CTAs where Gainsight CS will notice risk criteria we've built in, then alert CSMs and their managers of potential risk concerns, like low product adoption or negative survey response, with clear next steps and actions laid out for what to do.
  • More broadly, it has inspired a new mindset on our team for how to work with customers. Through working with Gainsight CS, they have become less transactional and look at accounts more holistically. Success Plans allow for this, as they create plans with customized customer goals and the tasks it will take to achieve those goals.
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  • SoGoSurvey makes it easy to create a survey even for the novice. I recently gave a spare license to a peer and they were able to easily develop a survey. I offered my help if she had any questions but she said that she'd definitely ask but "... I already love that I can change the answer format with the drop down. It's the best. "
  • Customer support. I 'chat' with support personnel when I need to use a feature I haven't used. They are always quick to respond and answer my questions thoroughly. I can get the complete chat via email for future reference as well.
  • Keeping clients up-to-date. SoGoSurvey regularly hosts free training and best practices webinars that keeps the basics at the forefront and shares best practices.
  • The canvas (survey metrics) is easy to create and very versatile in summarizing the survey results.
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Cons
  • Would love to see a Gainsight OPs/Admin checklist that guides CS Ops team through specific pieces of information needed to execute specific playbooks (best practices)
  • When creating reports, sometimes it's difficult to find the correct variable that you are looking for as it's nested under various categories
  • Would love ability to "heatmap" specific individual customer engagement based on CSM inputted customer contacts at meetings
  • Would love to see more analysis on engagements - how often, how frequent - built into the product
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  • Providing users the ability to follow along a specific question example (eg. placeholder text in questions that users can see what the answer might look like)
  • Better media management and implementation (eg. placing images/videos/gifs/etc. as standalone assets in the survey)
  • Making the images added into a survey responsive to the screen they are being viewed on (eg. any images added to a survey do not adjust to the size of the screen, consequently showing up very small on mobile/tablet view)
  • Exporting the survey to Word looks horrible - we'd love if the survey could be exported the way it looks when live into a similar-looking Word document or template
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Likelihood to Renew
Great tool and we've spent a lot of time getting it up and running. Unless something else comes a long that does a similar function for less money we will consider jumping cause we are always looking to save budget where we can. Till then I think we are satisfied with Gainsight at the moment.
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We find SoGo Survey to be easy to use and very respsonsive to our needs
Read full review
Usability
I give it this score based on the implementation at my current employer. I don't know if it could be higher based on if the implementation went better, or if there is something on the vendor side that could help. If this were asked at my previous employer, I would have given it a score of 9 or 10.
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Very easy to use. My only challenge was the features offered in their Plus package didn't offer everything I would have liked (e.g. branching). The other area for improvement would be to allow an easier transition between Tracking and Reports.
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Reliability and Availability
Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
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No answers on this topic
Performance
There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
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No answers on this topic
Support Rating
The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
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I had an issue whereby I used a free trial that ended, locking me out of my account. I contacted their customer service to help with this issue, which they resolved in under half an hour. I was extremely impressed with their speed and quality of service, which led me to filling out this review!
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Online Training
The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
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No answers on this topic
Implementation Rating
I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
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No answers on this topic
Alternatives Considered
Gainsight CS simply had a broader set of functionality that we wanted. That said, if Vitally or ChurnZero were to close a few of the functionality gaps that mattered to us, we would prefer to use either of those competitor products.
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In summary, Sogolytics has proven to be the perfect fit for our pre and post-test assessments. Its seamless integration, efficient data collection, and powerful reporting capabilities have significantly improved our ability to track and communicate the impact of our programs. We highly recommend Sogolytics to organizations looking for a reliable and user-friendly data management solution.
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Scalability
It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
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No answers on this topic
Return on Investment
  • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
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  • We are more efficient. Instead of manual work, we can use this survey tool to do the heavy lifting, allowing for staff to focus on other tasks.
  • The "send later" feature ensure surveys are sent out without needing a manual reminder.
  • Offering pulse surveys has given us a great way to get a temperature check from employees.
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ScreenShots

Gainsight CS Screenshots

Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.

Sogolytics Screenshots

Screenshot of Survey Design: Survey design with SoGoSurvey is quick, easy, and intuitive. To add comments or one of more than 25 question types, simply drag and drop from the left menu.Screenshot of Survey Distribution: SoGoSurvey provides multiple avenues for expanding survey outreach while maintaining the integrity of data. The most popular distribution options include email, web posting, and social media platforms.Screenshot of Reports: SoGoSurvey’s customers rave about the versatility of its reports and variety of data analysis options. Reports are easy to run and offer many customization features so you can crunch a few numbers quickly or prepare for a polished presentation.Screenshot of Surveys: The variety of options for survey design is expansive, including (clockwise, from upper right): themed templates, funky quiz options, inclusion of your organization’s logo (ipad display featured), and basic, professional designs.Screenshot of Customer Experience DashboardScreenshot of Customer Experience Survey Bank