GetResponse vs. Klaviyo

GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.

Incentivized

Klaviyo performs exceptionally well as a newsletter service, helping our tabletop gaming company educate customers, retailers, distributors, media, and press on our product offerings and events. It has significantly boosted sales by allowing us to provide targeted and engaging content. Klaviyo’s robust data reporting allows us to track newsletter attribution to Shopify sales, offering invaluable insights. Customer service is fantastic, always helpful and responsive. However, recurring bugs and glitches—such as issues with font size, color, text block sizes changing on their own, or text disappearing entirely and forcing you to restart a section—can be very frustrating, impacting the smoothness of the user experience. The gains far outweigh the downsides.

Incentivized

• If you understand coding the ability to use dynamic content based on smart searches was very useful.
• The drop and drag workflows were very easy to create and use
• Allowed for simple automation and nurture campaigns to occur off of events

Incentivized

• I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
• Klaviyo helps me to measure the success of email campaigns.
• Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.

Incentivized

• Lists are rejected on baseless grounds.
• They recommend a service to clean lists and even after being cleaned, emails and lists are rejected.
• They purged 80% of our email list because they were not interacting regularly enough with our emails.
• Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in.
• Often email templates do not save and you have to start over.
• Sometimes scheduled emails don't even send.

• At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
• Can be pricey depending on company and email list.
• Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.

Incentivized

As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question

Klaviyo is simply a great solution for e-com email marketing & customer relationship management:

1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.

Incentivized

It's a decent platform with a user friendly interface, however it massively misses trust due to unsecured systems and support from customer service; support is a massive problem if you run a company and have a problem with the service that you can't fix. On the other side of the line, in our experience, there is no support or understanding which we haven't encountered with any other company we have done business online in the last decade.

Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher

Incentivized

Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.

Incentivized

Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level

Incentivized

Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products. Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.

Incentivized

We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend Mailchimp if you have less than 5,000 contacts but anything over that you need Klaviyo.

Incentivized

• Our marketing emails have been much more professional, scheduled, beautiful, and manageable since switching AWAY from GetResponse, so in that sense the platform did not provide the kind of ROI we'd prefer.
• For delivering our regular daily newsletter, GetResponse has served us well and has delivered at an above-average rate to our mailing list.

Incentivized

• we have grown our revenue significantly without increasing our spend. This is critical.
• retention rate has gone up tremendously with specific campaigns and audience targeting
• would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations

Incentivized