Klaviyo

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Klaviyo	Score8.6 out of 10	N/A	Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…	$20 per month

Pricing

Klaviyo

No answers on this topic

Pricing Offerings
Klaviyo
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

No setup fee

Paid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing

Community Pulse
Key User Insights
	Klaviyo
Considered Both Products	Klaviyo Verified User Chose Klaviyo We have not really evaluated other offerings outside of Klaviyo because I understand Klaviyo to be best in class for our use case. I think it has the best integrations out there. We do use other platforms for SMS and customer reviews (Which I know are solutions that Klaviyo … Incentivized Helpful? Verified User Chose Klaviyo Klaviyo is more robust that Constant Contact and AWeber, yet no less easy to use. It's also every bit as feature-rich as Active Campaign, but easier to use. (in my opinion) They're customer support isn't as good as Constant Contacts, but the tradeoff is a more sophisticated ESP … Incentivized Helpful? Verified User Chose Klaviyo For ecommerce, MailChimp and Constant Contact do not compare with Klaviyo. While their builders are not different, and the ability to create pleasing emails are similar, the targeting, segmentation, and data available are worlds apart. That said, I have not used MailChimp or Con… Incentivized Helpful? Herschel Berkowitz Head of Digital and eCommerce at Decofurn Furniture (Furniture, 501-1000 employees) Chose Klaviyo We evaluated MailChimp and Salesforce Marketing Cloud. MailChimp was too basic at the time and didn’t scale well. Salesforce was overly complex, required a large team, and was costly to integrate and manage daily. Klaviyo stood out for its ease of setup, user-friendly … Incentivized Helpful? Verified User Chose Klaviyo We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend … Incentivized Helpful? Jenn Raines Owner in Corporate at Quirks of Art - www.kinksandquirks.com (Apparel & Fashion, 1-10 employees) Chose Klaviyo way better but also way more expensive Incentivized Helpful? Verified User Chose Klaviyo MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust … Incentivized Helpful? Verified User Chose Klaviyo Klaviyo has better custom options as well as better dynamic content. Not just the Klaviyo works flawlessly in integration with Shopify which is a huge plus. Moreover it allows me to actually use the custom html features unlike other products where I need to have full … Incentivized Helpful? Mark Hager Marketing Specialist in Marketing at A Cut Above Uniforms (Retail, 11-50 employees) Chose Klaviyo HubSpot has a more robust CRM, but there are things I prefer in Klaviyo. Namely the email builder and flow setup. Incentivized Helpful? Verified User Chose Klaviyo At the time we used Attentive, Klaviyo did not have an SMS product. Attentive was very difficult to use, and provided little to no detailed reporting/analytics. It was very expensive, and had no integration with our email customers. They only provided us a shared short code, … Incentivized Helpful? Verified User Chose Klaviyo I’ve been using it for a while, so I haven’t evaluated other opportunities. Incentivized Helpful? Verified User Chose Klaviyo Klaviyo had better integrations and was easier to setup and getting running than the alternatives we had tried. Incentivized Helpful? Verified User Chose Klaviyo Klaviyo is the #1 email platform of choice for ecommerce. It out ranks every competitor. It is worth paying a little extra because you know you are providing your customers with the best experience and equipping your business for success. Email should be something you invest in … Incentivized Helpful? Verified User Chose Klaviyo We selected Klaviyo in 2018 when they were disrupting the space. They provided a lot of offerings for a value price. Incentivized Helpful? Verified User Chose Klaviyo Mailchimp is absolutely nothing compared to Klaviyo. Klaviyo's interface and functionality are far superior, and the types of emails and data analytic features are what have kept me a customer of Klaviyo for years. I am grateful for the benefit that Klaviyo has had for my … Incentivized Helpful? Jessica Gardner Operations Manager in Marketing at Agency (Marketing & Advertising, 1-10 employees) Chose Klaviyo Klaviyo provides much more insight into customer data than other email marketing software. For this reason, they are much stronger for e-commerce businesses as the data it provides is very beneficial for e-commerce businesses. Incentivized Helpful? Solomon Poon Co-founder in Product Management at DrinkAid (Retail, 1-10 employees) Chose Klaviyo Klaviyo is much much better for micro-segmentation needs especially in e-commerce. Very simple to use as well. Incentivized Helpful? Michelle Fetsch VP Partnerships + Strategic Marketing in Marketing at Rosebud Woman (Cosmetics, 1-10 employees) Chose Klaviyo Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite. Incentivized Helpful? Taylor Hall Owner in Corporate at Shopify (Retail, 1-10 employees) Chose Klaviyo A different marketing manager used Mailchimp and Omnisend and she is no longer with the company to ask. Emotive terrible to work with and Klaviyo was incredible to work with after them. It has made a huge difference having SMS and email in one place. Incentivized Helpful? Verified User Chose Klaviyo The comparison of Mailchimp to Klaviyo is that Mailchimp is a very simple email platform that is good for small businesses that are just getting started, while Klaviyo is a more in-depth email marketing platform that is great for businesses looking to grow and succeed in email … Incentivized Helpful? Amanda Austin Owner in Corporate at Little Shop of Miniatures (Retail, 1-10 employees) Chose Klaviyo Best customization and integration for ecommerce Incentivized Helpful? Verified User Chose Klaviyo As I explained, it was superior to Mailchimp for sure. Attentive had more SMS features, but Klaviyo does what I need for SMS, and the fact that it has email & SMS in a single platform, with the ability to create campaigns and flows that use both, makes it a win. Incentivized Helpful? Verified User Chose Klaviyo Klaviyo doesn't necessarily need data architects or engineers to support or tie the data together. Salesforce Marketing Cloud typically requires a partner, data architect and/or someone who knows SQL. The email templates and help documentation are extremely easy to use and … Incentivized Helpful? Joe Salas Director of Operations at Muse Kits (formerly known as Smart Art Box) (Consumer Goods, 11-50 employees) Chose Klaviyo Much better and more capable overall Incentivized Helpful? Chelsea Harris E-Commerce Manager at Project Social T (Retail, 11-50 employees) Chose Klaviyo Mailchimp is super outdated, and for a while there they lost their integration with Shopify. Attentive started out with only being a SMS platform, not email. So because of that, we did not want to migrate everything over to Attentive once they launched email since everything … Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Klaviyo

Comparison of Email & Online Marketing features of Klaviyo
Feature	Klaviyo 8.4 94 Ratings
WYSIWYG email editor	8.384 Ratings
Dynamic content	8.389 Ratings
Ability to test dynamic content	8.183 Ratings
Landing pages	8.02 Ratings
A/B testing	8.684 Ratings
Mobile optimization	8.290 Ratings
Email deliverability reporting	8.892 Ratings
List management	8.792 Ratings
Triggered drip sequences	8.983 Ratings

Comparison of Lead Management features of Klaviyo
Feature	Klaviyo 7.4 72 Ratings
Lead nurturing automation	7.970 Ratings
Lead scoring and grading	7.226 Ratings
Data quality management	7.333 Ratings
Automated sales alerts and tasks	7.229 Ratings

Comparison of Campaign Management features of Klaviyo
Feature	Klaviyo 8.0 14 Ratings
Calendaring	8.014 Ratings

Comparison of Reporting & Analytics features of Klaviyo
Feature	Klaviyo 8.0 90 Ratings
Dashboards	8.490 Ratings
Standard reports	8.087 Ratings
Custom reports	7.750 Ratings

Comparison of Platform & Infrastructure features of Klaviyo
Feature	Klaviyo 8.2 71 Ratings
API	8.766 Ratings
Role-based workflow & approvals	9.031 Ratings
Customizability	8.242 Ratings
Integration with Salesforce.com	7.27 Ratings
Third-party software integrations	7.916 Ratings

User Ratings
	Klaviyo
Likelihood to Recommend	8.7 (94 ratings)
Likelihood to Renew	10.0 (2 ratings)
Usability	8.0 (3 ratings)
Support Rating	9.0 (1 ratings)
Implementation Rating	10.0 (1 ratings)

Klaviyo

Klaviyo

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