Gist vs. Fin by Intercom

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gist
Score 9.5 out of 10
N/A
Gist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.
$29
per month
Fin by Intercom
Score 8.5 out of 10
N/A
Fin is Intercom’s AI Agent for customer service, designed to deliver high-quality answers, even for complex queries. It works with any helpdesk, or it can be paired with Intercom’s next-generation Helpdesk to get the full Intercom Customer Service Suite.
$0.99
one-time fee per 1 resolution
Pricing
GistFin by Intercom
Editions & Modules
Professional
$29.00
per month
Premium
$99.00
per month
Fin with your current helpdesk
$0.99
one-time fee per 1 resolution
Copilot add-on
$35
per month per user
The Early Stage program
$65
per month (6 support seats)
Proactive Support Plus add-on
$99
per month
Fin with Intercom’s Helpdesk
from $39 + $0.99 per Fin resolution
per month per seat
Offerings
Pricing Offerings
GistFin by Intercom
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFin comes with a 90-day money-back guarantee. Here's how it works: Use Fin in at least 250 conversations within the first 90 days after trial. If you're not satisfied, you can request a refund of up to $1M. Refund requests must be submitted within 90 days of starting the subscription.
More Pricing Information
Community Pulse
GistFin by Intercom
Considered Both Products
Gist
Chose Gist
Gist is much more affordable, but intercom is a better product. I recommend going for Gist to begin, and then migrating if you need more.
Chose Gist
Gist is a much more robust software with a variety of marketing tools in its arsenal. Things like website tracking is also extremely robust and it has many more features.

The ease of setup is also more enjoyable and intuitive in Gist so the overall result is that you can learn …
Chose Gist
Gist is more refined and its tools are very well integrated overall. However, its pricing is on the expensive side and this doesn't really help it stand-out. HubSpot has significantly more generous Free plan, while Dashly offers many of the Premium Gist tools at a fairer price, …
Chose Gist
My main use for Gist is live chat. I personally find their live chat to be one of the best, and their mobile app to be invaluable for small businesses on the go. I can receive and response to messages wherever I am, which is imperative for my use case.
Chose Gist
Intercom increases its price on a monthly basis. Besides they don't offer some features as Gist, specially about on forms.
We think Gist is targeted to SMB companies, differentially from Intercom that seems to be appropriate for larger companies.
One main difference between then …
Chose Gist
Gist is only a few years old, so it lacks some of the features of Drip and ActiveCampaign, but I believe they will get there.
Chose Gist
Hubspot and Salesforce are great and powerful, they are just so much more expensive than what I need.
Chose Gist
We went with Gist because it had the features we needed at a price we liked. The feature list has grown over time, which is really appreciated. We joined Gist a long time ago (it was still called ConvertFox back then) and have been happy customers for a long time. Happy with …
Chose Gist
Gist is much more than a basic mailing list system with chatbot integration and automation that connects you to your prospects in real-time live from your website.
Administering your contacts on Gist is much easier with less hassle.
And Gist can integrate with most of the major …
Chose Gist
Gist is slightly slower than ActiveCampaign but MUCH easier to use than Mailchimp. Overall, you can't beat the bang for the buck you get with Gist. And its messenger bot is the best I've used, it works on not only our main site but also our subdomains, kicking the competition …
Chose Gist
We've used Dashly and Tawk.to. Gist looks better than Tawk and that's the reason we switched from Tawk to Gist. But the feature that puts Gist above Dashly is the ability to collect user names and emails before they start the chat automatically. It is important for our business …
Chose Gist
They both seem to have parity with each other with each having their own small advantages. I went with Gist because it was more affordable.

Infusionsoft customer for almost 5 years and it seemed I was always working more on getting it to work instead of getting work done. Gist …
Chose Gist
Gist is better because easy of use and pricing. Hands down. It has an unbeatable cost-benefit ratio. Customer service has been with us since we started using it. That's great. For us, shortcomings such as no CRM are manageable. We like its front end appearance and customization …
Chose Gist
Gist is my first email and chat multi-purpose automated SAAS tool so can't really comment on others I've tried. They came recommended to me by an entrepreneurial group I am a member of. Anecdotally I evaluated it against ActiveCampaign and Mailchimp and it was far better in …
Chose Gist
Gist a more integrated and unified product for Sass companies. Some competitors don't have strong chat + email automation + help desk. Other competitors have the features, but they are not well integrated. Gist has integrated complete customer contact with a very finished …
Chose Gist
Gist is much more complete than other tools like Crisp, Customerly, etc, at a cheaper price. The perfect deal for your business.
Chose Gist
Having a support ticket system is good and will help you resolve issues but, having an all-in-one tool that can let you not only resolve an issue but also to go above and beyond with customer support that later on translates into sales is priceless. That is the kind of tool …
Chose Gist
You can do everything you can with AC or Mailchimp (minus dynamic cart recovery for ecom) at a fraction of the cost, and you can do MORE -- better integration with FB ads than MailChimp, more powerful workflows, unified inboxes, live chat and chatbot, etc. It's just a more …
Chose Gist
I have a lifetime deal with Gist so I may be a bit biased, but Gist is quite easy to use and has a free tier so it's worth a serious look compared to the other players on the market. Personal preference does play a big role in your final decision, as feature-wise, Gist has most …
Chose Gist
Intercom was pricy and less user-friendly in comparison to Gist. It did have a broader range of features that we could use in our plan. However, we didn't see any return of investment in having many features to choose from if the price was too high for what was being offered at …
Fin by Intercom
Chose Fin by Intercom
We're using another AI agent too. Fin AI is a little behind, as it needs to start learning from either testing or real conversations, so it can better advise users with accurate information - whereas the other AI agent is learning very fast and needs little to no adjustment of …
Chose Fin by Intercom
I did not choose which platform our support teams used. But I did not like NetSuite because it sent out a lot of email updates and required the client to reply to the correct email in order to have everything tracked. ServiceNow was pretty similar. The reports in ServiceNow …
Chose Fin by Intercom
HubSpot CRM, HubSpot Marketing Hub and Zendesk Suite
Chose Fin by Intercom
I used Zendesk briefly but found it difficult to navigate — I often couldn’t tell what was going on or how to simply reply to a ticket. In contrast, Intercom is much more intuitive and user-friendly. Its clean interface and support for multiple communication formats like …
Chose Fin by Intercom
As explained previously, most of these platforms were focused on tickets, most reports only work with tickets, there is no way to postpone a service without turning it into a ticket, and since our response time target is a maximum of 2 minutes, these platforms were unable to …
Chose Fin by Intercom
Sprinklr Social, Zendesk Sunshine Conversations, Clarabridge (discontinued), Engagor (discontinued) and Qualtrics XM for Customer Frontlines
Chose Fin by Intercom
Honestly, we haven't really looked at this, but we do use it for another team because a third-party works with it.

Otherwise, I am extremely happy with Intercom and have not looked towards another software.
Chose Fin by Intercom
It was a long debate before we switched from Crisp to Intercom, but we never regretted that decision. Intercom looks and looks sleeker, works smoother, and has the knowledge base feature, which was our main need to switch. The transition took very little time, so no bumps on …
Chose Fin by Intercom
Way better than all of them - especially the workflow tool which I don't think Help Scout or Crisp even had. Really easy to manage capacity too through snoozing conversations and customers receiving emails after a response.

With HubSpot, there was no way for our users to return …
Chose Fin by Intercom
Dialpad Support, Talkdesk and SnapEngage
Chose Fin by Intercom
This is the first one we tried.
Chose Fin by Intercom
My main concern at the moment is how the integration looks to the users and Intercom just looks modern and up-to-date. HubSpot is missing this. In the background it always comes down to how you organize your team and processes.
Chose Fin by Intercom
Odoo was, in my opinion, terrible - a jack of all trades and master of none, which is why all teams in the business moved away to bespoke software. Freshdesk - an easier and more organisable way of creating and managing tickets. Although Intercom now has tickets, we're still …
Chose Fin by Intercom
At the moment, I only use Supademo to record screen tours. It is very intuitive, has a browser extension, and is perfect for recording the onboarding of new features.
Chose Fin by Intercom
Intercom as a tool is well suited to manage our key metrics with the help of its reports. We have evaluated a lot of tools but Intercom remains the best in terms of report. It helps us maintain OKR's for the support team and track whenever needed. FinAI also has the reporting …
Chose Fin by Intercom
Personally I have not used any other platforms like Intercom and do not wish to search as of right now.
Chose Fin by Intercom
The intercom is more intuitive and provides easier management and personalization of our conversations. It's been a while since I used Zendesk, so this might have changed, but Intercom provides a bigger catalog of functionality targeted to product marketing, such as emails, …
Chose Fin by Intercom
Noone has been able to standup to the level of service and product that Intercom gives us.
Chose Fin by Intercom
To compete with Salesforce, the main point is the pricing. Intercom has a very different budget when it comes to start ups and up and coming companies, which helps.
To compete with other platforms, Intercom has a more developed interface and a super completa arrange of tools, …
Chose Fin by Intercom
Several factors as pricing, customisation, ease of use, popularity, user-friendly and the continuous online support as well improvements helped us make this choice. Onboarding new colleagues to Intercom does not even take one day, it is so efficient and intuitive. If the …
Chose Fin by Intercom
Intercom is much more flexible and modern than Zendesk, UI is better. Zendesk is better at multiple brand experience and localisation.
Chose Fin by Intercom
All tools that we used in the past, have a lot of problems on the chat app, our the syncing data between integrations, Intercom has too, but is very less than others.
Chose Fin by Intercom
We used Aircall for many years and it was a great tool, however as we scaled down our phone support usage it became expensive and cumbersome. Intercom phones offered a cheaper solution that turned out to be more efficient for our team to use as well.
Features
GistFin by Intercom
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Gist
8.9
Ratings
3% above category average
Fin by Intercom
-
Ratings
Chat history and transcripts8.90 Ratings00 Ratings
Chat reporting8.90 Ratings00 Ratings
Chat and web analytics8.90 Ratings00 Ratings
Best Alternatives
GistFin by Intercom
Small Businesses
Olark
Olark
Score 10.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Piper the AI SDR by Qualified
Piper the AI SDR by Qualified
Score 9.2 out of 10
Enterprises
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
Conversica
Conversica
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GistFin by Intercom
Likelihood to Recommend
9.5
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
10.0
(0 ratings)
Usability
6.7
(0 ratings)
8.8
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
8.6
(0 ratings)
5.7
(0 ratings)
Online Training
-
(0 ratings)
7.4
(0 ratings)
Implementation Rating
-
(0 ratings)
6.6
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
GistFin by Intercom
Likelihood to Recommend
Gist is perfect for SaaS I'd say, and perfect for long sales cycles with lots of lead nurturing involved, and for scenarios where you re-market via FB ads, because there's FB custom audience integration built into the workflows. Perfect for customer service and support. Really outstanding there. It's a little less suited to ecom but they're hammering out the finishing touches to make ecom cart recovery easier.
Read full review
While Fin is an awesome investment, the setup and tuning of responses to meet brand alignment and delivery have taken some time. If you prioritize not just resolution rate and accuracy, but style and delivery, it's a bigger lift. However, for the vast majority of businesses, the step and its impact on resource management are a worthy investment.
Read full review
Pros
  • Gist provides endless ways of interacting with customers. I can chat and email with them, track their usage on my site, qualify them, add tags and other profile information, and so much more.
  • There is even an awesome live view that lets me spy on visitors to see how they're using the site.
  • The tools are powerful, easy to use, and constantly getting improvements. It seems like every week there is another update being rolled out that substantially extends the functionality or usability of the features in Gist.
Read full review
  • Great UI - everyone has their own inbox but can still see all incoming messages.
  • Fin AI - we love the AI functionality, it saves tons of time of the team.
  • Automated emails - we configured Intercom in a way that it uses a lot of information we have about our users (e.g. their subscription, date of upgrade, etc.) so that we can use it to automate communication.
Read full review
Cons
  • Free plan limits are too low.
  • Chatbots should work not only for Gist's native online chat, but also for the other chat-based channels such as Facebook. (instead of having to use another software for that purpose)
  • Pricing structure - Support bot should not be an add-on but a core feature.
Read full review
  • Some things are repetitive. Ex: If you provide guidance to ask a follow-up question, it'll ask that follow-up question each time.
  • It'd be cool to have a "vibe" check for auto-sorting. Ex: We have responses to our outreach feed into Intercom. It'd be cool to have a way to auto-sort based on if they ask a detailed question or just a plain "interested" response.
  • It'd be cool if Fin by Intercom flagged conversations, like it a customer seemed agitated, for the team to review.
Read full review
Likelihood to Renew
Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
Read full review
It's currently a perfect fit for our needs, and we are customer-focused and small. When we grow, we may need to re-evaluate, but our current team finds it easy. Reviewing conversations is simple and allows for great training. The canned replies make service fast and easy. Smart suggestions remove the need to re-write technical walkthroughs and explanations for our FAQ
Read full review
Usability
Gist does pretty much anything you want it to when it comes to managing your contacts. Sometimes I wish it updated faster, but wait a few beats and it gets there. I really love that I can show a colleague how to use the chat messenger and they understand it right away. Very user friendly!
Read full review
It takes a bit of getting used to. It's easy to start off with simple pieces of answering queries, etc. The real part is when one tries to use workflows with triggers and automation. Then, it can be a whole different experience. I would love to see it being much simpler in terms of usability there.
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Reliability and Availability
No answers on this topic
always there
Read full review
Performance
No answers on this topic
works perfect
Read full review
Support Rating
I have communicated with their team multiple times and every time they have been very responsive, knowledgeable, and polite. They work to make sure you are happy and informed of what is going on. Better their team keeps up to date with their app, giving you new features, and keeping you notified and educated about what they are and how to use them. A+
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Intercom is the premier customer support/engagement model and it definitely has one of the top tier customer support teams as well. I don't think I have ever waited more than 5 minutes to get the information I need or get help with an issue. They are incredible and I aim to model our customer service department after them.
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Online Training
No answers on this topic
Easy to know the learning path
Read full review
Implementation Rating
No answers on this topic
The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.
Read full review
Alternatives Considered
They both seem to have parity with each other with each having their own small advantages. I went with Gist because it was more affordable. Infusionsoft customer for almost 5 years and it seemed I was always working more on getting it to work instead of getting work done. Gist is so intuitive I had it setting up and running the basics in a few hours.
Read full review
In my experience, what Intercom has done with Fin by Intercom is far more innovative and forward thinking than other tools I've used. It's intuitive, easy, and they are always releasing new things to make Fin by Intercom even more powerful.
Read full review
Return on Investment
  • Our ROI has increased significantly because of Gist's chat and app integration into our website. Contact forms are great but a real-time conversation means you can be more effective in meeting your customer's needs.
  • The additional features in the recent upgrade mean we can use Gist for more. They have always been effective for email campaigns, but the addition of the knowledge base and more effective workflows means we can automate more. This has saved us from buying more software.
Read full review
  • I like how I don't feel like I need to constantly be monitoring support, especially on weekends
  • It's great that the user will get some response right away, I just need to hope that the response they do get is good enough if I'm awk
Read full review
ScreenShots

Gist Screenshots

Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings

Fin by Intercom Screenshots

Screenshot of Fin, delivering conversational support experience to customers.Screenshot of where to monitor, analyze, and optimize Fin by spotting trends, filling content gaps, and fixing quality issues topic by topic.Screenshot of where to customize Fin's tone of voice, teach it support knowledge and policies, and configure how it handles complex tasks in over 45 languages.Screenshot of where to test answers, review the sources and settings that shape them, and get tailored recommendations to optimize performance.Screenshot of Fin, as it appears across email and live chat to phone, SMS, and social. Fin can answer any question, across any channel, any time.