Gong vs. Invoca

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gong
Score 9.1 out of 10
N/A
Gong helps people and companies reach their potential. The Gong Revenue Intelligence Platform™ enables customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform automatically captures and analyzes. Gong then delivers insights at scale, to empower revenue and go-to-market teams to determine the best actions for winning outcomes. The vendor boasts companies like Morningstar Inc., Paychex, LinkedIn,…N/A
Invoca
Score 9.6 out of 10
N/A
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.N/A
Pricing
GongInvoca
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GongInvoca
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GongInvoca
Considered Both Products
Gong
Chose Gong
Gong's task manager is slightly quicker than Salesloft, with fewer steps to go from one action to the next. Having all the calls and emails under one page is nice, and the ability to organize how you want to action streamlines the process. Having Gong.io readily available is …
Chose Gong
They work hand in hand. However Gong is far superior in AI and recording. Outreach is better for organizing tasks and launching sequences.
Chose Gong
The only similar software I've used is Chorus by Zoominfo. I don't find Zoominfo to be particularly helpful other than for up to date contact info, so having these functions tied to gether is not so important to me, and the actual functionality of Chorus is nowhere near as …
Chose Gong
We've evaluated SFDC Einstein and Outreach and neither compare to Gong.
Chose Gong
I would personally rate jiminny slightly hire because of the support they offer and customisation
Chose Gong
Just way more depth of detail. It seems more purpose suited for our particular use case (sales and pre-sales), while the others were more suited for general note taking
Chose Gong
Gong is more like a personal assistant and provides helpful insights that zoom doesn't. zoom is more for the call recording and and presentation on the call.
Chose Gong
Gong is a lot better, more indepth, etc.
Chose Gong
Gong is way more robust than other tools I've used at other companies, and the UI is infinitely easier. I didn't have a hand in bringing Gong to my current company so unsure if there was a previous tool it replaced.
Chose Gong
I love how Gong combines call recordings and outreach as a tool as it is easier to see previous activity before contacting the prospect or client. The general user experience is much better than Allego and Jiminny. I would say as a pure prospecting tool, I liked the usage and …
Chose Gong
We used Clari for forecasting previously and Gong has very similar functionalities. I have never used another call recording software.
Chose Gong
Getting active consent from the customers when being recorded
Chose Gong
I've used Chorus at a past company. It seems to do the transcriptions similarly accurately to Gong. Good enough call recording. The call feedback can be done too although maybe not as easily. I do not believe Chorus can create call playlists. I do feel there are a lot less …
Chose Gong
Gong stacks all that platforms because use the best of AI to give you a lot of amazing insights of your past calls and helps you to write FUP e-mails and other stuff that consumes a lot of time from a salesperson. Gong will help you to find your best version as a salesperson …
Chose Gong
I haven't used any other tools that are comparable to Gong before.
Chose Gong
Ease of use UX Insights quality and detail
Chose Gong
I was not involved in the selection of Gong, and honestly before I got it, I couldnt have envisioned how helpful it wouldve been for my needs as a customer success manager. It saves me time and gives me confidence in calls I am capturing all informaiton
Invoca
Chose Invoca
We used Convirza for a long time and had a pathetic experience as we were paying a high price for nothing special. Convirza was not so good in call tracking and had fewer features as compared to Invoca, and Invoca’s price is also amazing. It has all the essential features that …
Chose Invoca
We've used other tracking systems, and in general, they are either not as powerful in terms of functionality, or have far worse user interface than incova has. Invoca is more expensive, but it does seem that the development and design investments have paid off in creating a …
Chose Invoca
Invoca's ease of implementation through Google Tag Manager and its integrations with Google Ads and Salesforce Marketing Cloud have made it a preferred choice for call tracking solutions.
Chose Invoca
Vivint has evaluated other call tracking platforms, such as Retreaver and Call Dialogue. These entities have great call tracking features, and they certainly merit consideration from prospective clients. Invoca's long-standing history in call tracking instilled significant …
Chose Invoca
Invoca is very user-friendly. It was easy to learn how to navigate and has a very user-friendly interface. It's hard to compare it against SaaS solutions like Five9 because their functions are different. Originally we selected Invoca because we were unaware of any SaaS …
Chose Invoca
Invoca is far more advanced than CallRail, but my favorite product (which isn't listed here) is by far Ringba. Ringba is the most sophisticated call-tracking platform and provides more customization & detailed reporting dashboards.
Chose Invoca
Invoca is the only platform that I have used. I will not be able to provide a comparison to other call platforms.
Chose Invoca
Invoca's reporting is nicer; however, it's nice that LeadsPedia centralizes call and form tracking.
Chose Invoca
No other products like Invoca have I used yet.
Chose Invoca
Invoca is the best call tracking system I have used. It works, is easy to use, and doesn't have many issues.
Chose Invoca
Invoca is way easier to use. It has always been the easiest to use and the most simple to get campaigns started with quickly. I like the reporting functionality as well.
Chose Invoca
Marchex is the old school company that offers similar solutions. Invoca has more and better technologies with which to track call data.
Features
GongInvoca
Conversation Intelligence Software Features
Comparison of Conversation Intelligence Software Features features of Product A and Product B
Gong
8.7
Ratings
9% above category average
Invoca
-
Ratings
Speech-to-Text Transcription9.10 Ratings00 Ratings
Keyword Detection9.00 Ratings00 Ratings
Sentiment Analysis7.00 Ratings00 Ratings
Speaker Diarization8.90 Ratings00 Ratings
Call Recording Playback9.60 Ratings00 Ratings
Call Summarization8.90 Ratings00 Ratings
Conversion Metrics8.10 Ratings00 Ratings
Keyword Search & Retrieval9.20 Ratings00 Ratings
Call Tagging9.20 Ratings00 Ratings
Integration with CRM Systems8.20 Ratings00 Ratings
Best Alternatives
GongInvoca
Small Businesses
Clari Copilot
Clari Copilot
Score 8.7 out of 10
ServiceTitan
ServiceTitan
Score 5.7 out of 10
Medium-sized Companies
Clari
Clari
Score 9.8 out of 10
Revenue.io
Revenue.io
Score 7.8 out of 10
Enterprises
Clari
Clari
Score 9.8 out of 10
Revenue.io
Revenue.io
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GongInvoca
Likelihood to Recommend
9.1
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.7
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Availability
6.4
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
8.2
(0 ratings)
8.2
(0 ratings)
Implementation Rating
4.6
(0 ratings)
-
(0 ratings)
Configurability
7.3
(0 ratings)
-
(0 ratings)
Ease of integration
7.3
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(0 ratings)
-
(0 ratings)
User Testimonials
GongInvoca
Likelihood to Recommend
Gong is an excellent tool for tracking customer interactions with your team whether it be through e-mail or phone calls. It also provides an excellent format for scoring the calls your individual contributors are making. Researching interactions through artificial intelligence provides a ton of hours of time saved for our team. It is not a replacement for your CRM or source of truth
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We are able to reduce non-sales calls by being able to attribute [the source of incoming calls]. But it needs patience and a long time to get the benefits of its AI capabilities. So RoI could be a longer run. It is expensive if we needed a simple call tracking solution only.
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Pros
  • Call Tracking - Gong agent automatically attempts to join any call that makes sense.
  • Transcript analysis - Gong does a good job running through the transcript to identify and summarize a call.
  • AI analysis - with the right prompting, Gong brings a solid analysis with specific calls and interactions cited.
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  • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
  • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
  • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
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Cons
  • If you forgot to add Gong to your meeting, the Gong bot will take a while (a minute or so) to be added. This might lead to you losing some time for the meeting recording.
  • A quicker way to get the 'Share with customer' URL. I often have to go through a few clicks before getting it.
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  • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
  • It does lack the ability to speak with 3rd party software with Zapier
  • In certain ways, too much functionality for basic campaign setup.
  • They do not try to take a business development role with their users to help them grow their business.
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Likelihood to Renew
Gong is one of the best if not the best tools we have in or tech stack in terms of ROI and ease of use. The ai features that have been released over the past year have continued to add value and are not just shiny new features that don't get used. It is also an easy to use platform for our sales and customer success reps, takes very little time to become proficient in. The deal boards also provide great visibility into opps for management and leadership
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No answers on this topic
Usability
I gave it a 9 here because Gong is well-suited for being a one-stop-shop for call listening as a while. The reason I didn't rate it a 10 is the UI can sometimes be a bit tough to navigate and figure out where to do certain actions.
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No answers on this topic
Support Rating
I give them a 10 because, I have been using Gong for over a year now and have never had issues or concerns go un resolved in a day or two. Their communication is impeccable and their tech support is very hands on and prompt
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Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
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Implementation Rating
No glitches or issues.
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No answers on this topic
Alternatives Considered
Gong has by far the most comprehensive information about each call, and integrates the best with our CRM: Salesforce. Not only that, but the call recording itself is the least intrusive, and it is automatically added to every external call that our team creates.
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We used Convirza for a long time and had a pathetic experience as we were paying a high price for nothing special. Convirza was not so good in call tracking and had fewer features as compared to Invoca, and Invoca’s price is also amazing. It has all the essential features that we were looking for, like call scheduling and call recording, that are essential for marketing campaigns too. Its reporting dashboard is our least favorite thing about it.
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Return on Investment
  • I've improved my ability to find solutions for my clients. I'm now more effective in meetings because I can pay closer attention while the entire conversation is automatically recorded and transformed into text.
  • I can process a large number of emails without feeling overwhelmed by the vast amount of information I receive daily. With the summaries created with Gong, I can now make faster and more effective decisions without hesitation.
  • It doesn't take much effort to learn how to use this platform; this saves me a lot of time when training new members of my team to use this indispensable tool in the workplace.
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  • It is really useful to set a price you will pay for inbound calls, and let Invoca manage that tracking system.
  • We were able to run campaigns that could not have run otherwise because we had the call tracking for those calls.
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ScreenShots

Gong Screenshots

Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.