GoodData vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoodData
Score 8.6 out of 10
N/A
GoodData is an analytics platform used by organizations to deliver real-time, governed insights, embedded into products, customized for users, and integrated into any data environment. At the heart of GoodData is a universal semantic layer: a shared, code-defined model that maps raw data into consistent business concepts, metrics, and logic. Metrics are authored once and reused across every dashboard, app, or API, to ensure accuracy, governance, and trust wherever analytics are…N/A
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
GoodDataLooker Studio
Editions & Modules
No answers on this topic
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
GoodDataLooker Studio
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
GoodDataLooker Studio
Considered Both Products
GoodData
Chose GoodData
GoodData is much more customisable in our case so we choose this. Also when it comes to pricing part GoodData is the best economically as well and in terms of features and functionalities. As compared to others similar products I believe that GoodData is much more reliable with …
Chose GoodData
GoodData is much more focused on our use case of embedding into an existing web product, and their licensing was far more suitable for this.
Chose GoodData
GoodData has been proven best for us as it has given the most accurate analytical insights on our data. I've used other tools too but no one has been this good in terms of reporting, handling data, decision making.
Using GoodData for almost every organisational decision and …
Chose GoodData
GoodData comparing to other platform is very easy to use, customer support and on-boarding support. Set of features, speed of integration in our platform. Also great benefit for us was very competetive pricing.
Chose GoodData
All of the tools have their plusses and minuses. The one thing that stands out with Qlik is that it allows for two-way API integrations with Salesforce. This means that analytics reporting results can interact with the Salesforce application.
Chose GoodData
The primary reasons GoodData was selected was data modeling capability, ability to standardize complex metrics, quality of viaualization and multi-tenancy
Chose GoodData
GoodData has been cost effective and flexible.
Chose GoodData
The hosted GoodData platform is simple to set up and provides a clean dashboarding experience that can be shared with users easily. Other products can often try to fill the self-service and dashboard roles in one interface which can be a bit full on.
Chose GoodData
GoodData provides the largest amount of OOB features that meet our end-user needs. It means a lot that we don't need to perform development on our own. At some point, it may make sense to take items in house, but its hte best current fit.
Chose GoodData
N\A, I wasn't the one comparing the possibilities between the different products.
Chose GoodData
Microsoft Power BI, Tableau Cloud and Looker
Chose GoodData
I have used all softwares in my past 10 years of experience. GoodData stands out with its seamless data integration, advanced predictive analytics, and collaborative features. Unlike Tableau and Power BI, GoodData offers scalable solutions with a user-friendly interface for …
Chose GoodData
Choosing between GoodData and other platforms was clear for me as the superiority of GoodData over others due to our needs. GoodData stands out for its awesome dashboards, robust predictive analytics, reports, and analysis. Data integration helps us for business intelligence …
Chose GoodData
Tableau is fantastic for visuals, and Zoho Analytics is user-friendly, but GoodData takes the cake with its seamless integration and powerful analytics. It stacks up well because it's not just about pretty graphs but it's about making data work for you. It's the perfect fit for …
Chose GoodData
GoodData is best among every other platform I used because it's a cloud based platform and way to easy to use. Its robust predictive analytics and unified data view set it way apart. While Power BI and Tableau excel in visualization, GoodData's focus on comprehensive business …
Chose GoodData
GoodData was more cost effective and did not necessitate additional spend on internal resources. The end user interface was easy to use and did not require additional set up or customization. The clients required little support from the Prometric staff to use the product.
Chose GoodData
I was involved in the decision making but not final decision maker. Ease of implementation for GoodData vs Cognos (used for 15 years in multiple companies). I think Tableau's visualizations are better, but there is much that just can't be done in Tableau that GoodData handles …
Chose GoodData
Klipfolio is excellent for non-embedded, non-distributed use cases, where GoodData covers those use cases.
Chose GoodData
GoodData's advantage in real-time data processing compared to Power BI can be attributed to several factors:
  • Immediate Data Insights
  • Better Handling of High-Velocity Data:
Chose GoodData
I was only involved with the final selection and did not actually go into detail on other platforms, I did confirm the findings of my colleague, but I did have a hand in the final decision.
Chose GoodData
The developer who chose GoodData really liked the visualizations that were included and the metrics that we could edit and change.
Chose GoodData
Looker and GoodData are both powerful BI platforms, but they have distinct strengths. Looker offers seamless integration with Google Sheets, enabling easy data import and analysis. On the other hand, GoodData excels in data modeling, providing a user-friendly interface for …
Looker Studio
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Chose Looker Studio
Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating …
Chose Looker Studio
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Chose Looker Studio
At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs.
Chose Looker Studio
Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization.
Features
GoodDataLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
GoodData
7.9
Ratings
12% above category average
Looker Studio
8.0
Ratings
5% below category average
Pixel Perfect reports7.90 Ratings7.00 Ratings
Customizable dashboards8.70 Ratings8.50 Ratings
Report Formatting Templates7.00 Ratings8.40 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
GoodData
7.7
Ratings
0% below category average
Looker Studio
7.6
Ratings
5% below category average
Drill-down analysis7.40 Ratings9.50 Ratings
Formatting capabilities7.00 Ratings8.00 Ratings
Report sharing and collaboration7.30 Ratings8.90 Ratings
Integration with R or other statistical packages00 Ratings4.00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
GoodData
7.2
Ratings
4% below category average
Looker Studio
7.1
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.10 Ratings9.50 Ratings
Location Analytics / Geographic Visualization6.90 Ratings9.00 Ratings
Predictive Analytics6.60 Ratings5.00 Ratings
Pattern Recognition and Data Mining7.10 Ratings5.00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
GoodData
8.0
Ratings
6% above category average
Looker Studio
-
Ratings
Multi-User Support (named login)8.30 Ratings00 Ratings
Role-Based Security Model7.90 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.00 Ratings00 Ratings
Single Sign-On (SSO)7.70 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
GoodData
8.1
Ratings
8% above category average
Looker Studio
-
Ratings
REST API8.30 Ratings00 Ratings
Javascript API7.90 Ratings00 Ratings
iFrames8.00 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
GoodData
-
Ratings
Looker Studio
8.2
Ratings
3% below category average
Publish to Web00 Ratings7.50 Ratings
Publish to PDF00 Ratings9.40 Ratings
Report Versioning00 Ratings8.00 Ratings
Report Delivery Scheduling00 Ratings7.40 Ratings
Delivery to Remote Servers00 Ratings8.80 Ratings
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GoodDataLooker Studio
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Reveal
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Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
GoodDataLooker Studio
Likelihood to Recommend
8.4
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.0
(0 ratings)
Usability
7.9
(0 ratings)
8.5
(0 ratings)
Availability
7.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.7
(0 ratings)
6.7
(0 ratings)
In-Person Training
9.0
(0 ratings)
-
(0 ratings)
Online Training
8.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
Ease of integration
7.2
(0 ratings)
-
(0 ratings)
User Testimonials
GoodDataLooker Studio
Likelihood to Recommend
If you have consistently formatted data, that you want regular reports on, plus flexibility to let end users build their own reports, GoodData is perfect. Especially if your end users are less technical. If you want to be able to embed your reporting into your app, GoodData excels, though the start up process can be involved. If your data structure varies, it could be more challenging to integrate. It may also not be worth the integration if you have people who can already run their own SQL queries.
Read full review
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
Pros
  • GoodData helps in simplifying complex data into easy-to-understand visuals. We can create personalized dashboards & tailor them as per requirements. This data can be used from an executive level employee to a team lead employee in the business
  • GoodData is a very user friendly platform. The collaborative features simplify sharing and discussing reports among team members which promotes a culture of data-driven decision-making.
  • GoodData connects with various data sources and consolidate information from multiple platforms. This flexibility proves invaluable for businesses dealing with data spread across different systems as they can access large amount of data on a single platform.
Read full review
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
  • would be nice to be able to add the same filter to a multi-tab dashboard once instead of having to do it for each tab; tedious and time consuming
  • Variable use is kind of clunky and would like to be able to hide/show easier
  • The newer insight based dashboard method does not have the flexibility classic does
Read full review
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
Each client I have worked with and spoken too has renewed their GoodData subscription. I know of not one to date that has cancelled. The GoodData platform has a very high rate of renewal from the discussions I have had with their internal teams as well
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It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
GoodData provided us with strong overall usability and provided us a platform for various business analytics. Its user-friendly and insightful reports and also the dashboards. Me and my team really appreciate the platform's ability to streamline decision-making processes. However, there is a learning curve during initial setup as I mentioned before. Continuous improvements in the onboarding could further enhance GoodData's usability as well.
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It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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Reliability and Availability
We are approximately one month since go-live. There has been one short outage.
Read full review
No answers on this topic
Performance
Performance on refreshing metrics works well.
Read full review
No answers on this topic
Support Rating
The fast and comprehensive responses we got from GoodData regarding the doubts we had experienced while starting to use the products and metrics were of great help in ensuring the metrics we were obtaining were accurate to what we wanted to know about our customers' experience and our product areas of opportunity.
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I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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In-Person Training
Petr was a rock star - patient, knowledgeable, clear and easy to work with.
Read full review
No answers on this topic
Online Training
GoodData implementation team was professional and courteous
Read full review
No answers on this topic
Implementation Rating
Thorough, professional and on time.
Read full review
No answers on this topic
Alternatives Considered
GoodData comparing to other platform is very easy to use, customer support and on-boarding support. Set of features, speed of integration in our platform. Also great benefit for us was very competetive pricing.
Read full review
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
Read full review
Return on Investment
  • I personally pushed our management to get GoodData implemented, and there on we have been making much more profits than we ever did!
  • Last month we made a decision using the platform and withing a short span of time our ROI gets 7X.
  • We also made a marketing spend of $100,000 every quater using the insights and metrics, and we are really happy with the returs.
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  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
ScreenShots

GoodData Screenshots

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