Google Ad Manager vs. Meta Business Suite

Google Ad Manager

392 Reviews and Ratings

Meta Business Suite

761 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Ad Manager	Score8.5 out of 10	N/A	Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.	N/A
Meta Business Suite	Score6.5 out of 10	N/A	Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.	N/A

Pricing

Google Ad Manager

Meta Business Suite

No answers on this topic

No answers on this topic

Pricing Offerings
Google Ad Manager	Meta Business Suite
Free Trial
No	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Google Ad Manager	Meta Business Suite
Considered Both Products	Google Verified User Chose Google Ad Manager We use Google Ads Manager to manage ad campaigns on Google I found that Google Ads Manager was confusing, had a steep learning curve, and had poor documentation. I found myself having to look at tutorials from other websites. I find this to be true of most Google products. They … Incentivized Helpful? Verified User Chose Google Ad Manager Google streamlines the process and is supremely easier to use than Facebook for Business (utilized for Facebook ad management.). Facebook's control over their management system makes the program much more cumbersome and less effective. Meanwhile, as mentioned, the Google Ad … Incentivized Helpful? Shannon McNamara Digital Marketing in Marketing at Flatiron (Hospital & Health Care, 501-1000 employees) Chose Google Ad Manager Google Ad Manager is the best simply because of how great it is to advertise on the largest search engine on the internet. The other platforms I think have better dashboards and segmentation options but Google is the best because their audience is the largest and most focused … Incentivized Helpful? Verified User Chose Google Ad Manager It's a similar product to Facebook, as Google Ad Manager is for Google. Google Ad Manager is better in terms of user segmentation and targeting. Incentivized Helpful? Verified User Chose Google Ad Manager We think Google Ads Manager is better because it is more simple. It's holistic because it really optimizes what's best for our brands and campaigns. It doesn't just serve out our ads to a number of people. Google Ads Manager makes sure that we serve them out to the right people. Incentivized Helpful? Aaron Henderson Marketing Specialist in Marketing at MK Marketing (Marketing Advertising, 11-50 employees) Chose Google Ad Manager As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I … Incentivized Helpful?	Meta Platforms Inc Verified User Chose Meta Business Suite Meta Business Suite is a good paid media option that offers several features for building ad campaigns, which other paid media channels lack. The usability is generally good, but it probably isn't quite as intuitive as Google, as a comparison. LinkedIn is behind all of these … Incentivized Helpful? Aaron Henderson Marketing Specialist in Marketing at MK Marketing (Marketing Advertising, 11-50 employees) Chose Meta Business Suite In my opinion the Google products give me a better result that I am looking for - which is what - but more of my customers need to be reached on the Meta Business Suite platforms, and that is where I need to be. We have to be where our customers are, not just the feedback that … Incentivized Helpful? Verified User Chose Meta Business Suite Facebook for Business has the best self-serve interface. It copied the capabilities and structure of Google and then surpassed it. They are the pioneers in the industry and the first to become compliant with iOS14.5, CCPA, GDPR and any other new regulations. We've found it hard … Incentivized Helpful? Verified User Chose Meta Business Suite Facebook for Business offers its unique platform, user reach, targeting and interest classifications that most other platforms fail to offer. It's ads management, with analytics, insights, etc. makes it offer three-sixty degree solutions, such as being a one-stop-shop for … Incentivized Helpful? Josh Peichoto Digital Strategy Manager in Marketing at Envoy Mortgage (Financial Services, 1001-5000 employees) Chose Meta Business Suite Facebook for Business is about the same as the competitor tools that I have used. I wouldn't say it's any better or any worse. Ideally, we would use a third party tool that integrated with Facebook for Business and other providers, like Google My Business, so that we could … Incentivized Helpful? Dan Hanna Owner in Sales at Small Business Help Group (Marketing and Advertising, 1-10 employees) Chose Meta Business Suite I prefer Facebook for Business as it seems to be a more effective way to market to my customer base. I do slightly prefer the user interface on Google Ads, however I get better results with Facebook for Business. It allows for far more creativity with designing the ad. Also, … Incentivized Helpful? Verified User Chose Meta Business Suite It all comes down to your targeted audience. If you believe that your potential customers are existing users on Facebook, then Facebook for Business is the service for you! Incentivized Helpful? Austin Voigt Manager - Paid Media in Marketing at Augurian (Marketing and Advertising, 11-50 employees) Chose Meta Business Suite Facebook for Business provides some of the most cost-effective returns of any ad platform we use, at very high volumes. Its user database, ad formats and targeting options are unrivaled. However, the platform itself can be glitchy, and lately has been mired in social and … Incentivized Helpful? Verified User Chose Meta Business Suite Depending on the goals of a campaign Facebook for Business can be the best channel or the worst. It's not overly expensive and sizable reach is achievable. The scale in which you can target a large (or small) audience is easy and only Google is comparable. The quality of the … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Ad Manager

Meta Business Suite

Comparison of Ad Network Integration features of Google Ad Manager and Meta Business Suite
Feature	Google Ad Manager 7.6 24 Ratings	Meta Business Suite - Ratings
Data Transfer	7.524 Ratings	00 Ratings
DSP integration	7.719 Ratings	00 Ratings

Comparison of Ad Campaigns features of Google Ad Manager and Meta Business Suite
Feature	Google Ad Manager 7.4 35 Ratings	Meta Business Suite - Ratings
Ad campaign creation	9.235 Ratings	00 Ratings
Ad deployment	8.135 Ratings	00 Ratings
Display advertising	7.234 Ratings	00 Ratings
Ad display and retargeting segmentation	7.233 Ratings	00 Ratings
Sequence targeting	5.025 Ratings	00 Ratings

Comparison of Ad Reporting & Analytics features of Google Ad Manager and Meta Business Suite
Feature	Google Ad Manager 6.9 34 Ratings	Meta Business Suite - Ratings
Ad dashboards	5.032 Ratings	00 Ratings
Ad performance reports	7.034 Ratings	00 Ratings
Ad conversion tracking	7.033 Ratings	00 Ratings
Ad attribution reporting	7.030 Ratings	00 Ratings
Cross-channel ad management	8.126 Ratings	00 Ratings
Ad forecasting and optimization	7.030 Ratings	00 Ratings

Comparison of Listening/monitoring features of Google Ad Manager and Meta Business Suite
Feature	Google Ad Manager - Ratings	Meta Business Suite 4.7 4 Ratings
Boolean keyword searches	00 Ratings	4.03 Ratings
Filtering out noise/spam	00 Ratings	4.33 Ratings
Sentiment analysis	00 Ratings	5.03 Ratings
Broad channel coverage	00 Ratings	5.34 Ratings

Comparison of Publishing features of Google Ad Manager and Meta Business Suite
Feature	Google Ad Manager - Ratings	Meta Business Suite 6.3 6 Ratings
Content planning and scheduling	00 Ratings	6.36 Ratings
Audience targeting	00 Ratings	6.96 Ratings
Content optimization	00 Ratings	5.34 Ratings
Workflow management	00 Ratings	6.73 Ratings

Comparison of Engagement features of Google Ad Manager and Meta Business Suite
Feature	Google Ad Manager - Ratings	Meta Business Suite 5.3 5 Ratings
Automated routing and prioritization	00 Ratings	5.83 Ratings
Customer interaction histories	00 Ratings	4.14 Ratings
Bulk actions	00 Ratings	6.03 Ratings

Comparison of Marketing features of Google Ad Manager and Meta Business Suite
Feature	Google Ad Manager - Ratings	Meta Business Suite 7.0 6 Ratings
Lead generation	00 Ratings	5.95 Ratings
Content marketing	00 Ratings	7.44 Ratings
Paid media management	00 Ratings	7.55 Ratings
Campaigns and promotions	00 Ratings	7.25 Ratings

Comparison of Channel coverage/integration features of Google Ad Manager and Meta Business Suite
Feature	Google Ad Manager - Ratings	Meta Business Suite 6.2 4 Ratings
Twitter	00 Ratings	8.01 Ratings
Facebook	00 Ratings	7.54 Ratings
LinkedIn	00 Ratings	5.02 Ratings
Google+	00 Ratings	4.52 Ratings
Instagram	00 Ratings	8.34 Ratings
Pinterest	00 Ratings	5.02 Ratings
YouTube	00 Ratings	5.02 Ratings

Comparison of Reporting/analytics features of Google Ad Manager and Meta Business Suite
Feature	Google Ad Manager - Ratings	Meta Business Suite 6.3 6 Ratings
Campaign success analytics	00 Ratings	6.26 Ratings
Real-time tracking	00 Ratings	6.86 Ratings
Competitor analysis	00 Ratings	6.03 Ratings

Comparison of Account management features of Google Ad Manager and Meta Business Suite
Feature	Google Ad Manager - Ratings	Meta Business Suite 4.8 5 Ratings
Role-based user permissions & privileges	00 Ratings	4.85 Ratings
Mobile access	00 Ratings	4.75 Ratings

User Ratings
	Google Ad Manager	Meta Business Suite
Likelihood to Recommend	8.0 (35 ratings)	5.3 (98 ratings)
Likelihood to Renew	7.0 (1 ratings)	10.0 (7 ratings)
Usability	9.0 (3 ratings)	4.2 (6 ratings)
Performance	- (0 ratings)	3.0 (1 ratings)
Support Rating	7.0 (2 ratings)	10.0 (4 ratings)
Implementation Rating	- (0 ratings)	10.0 (4 ratings)