TrustRadius: an HG Insights company

Google Ad Manager vs. PubMatic

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ad Manager

    Score8.5 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A

    PubMatic

    Score5 out of 10
    N/APubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A
    Pricing
    Google Ad ManagerPubMatic
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Ad ManagerPubMatic
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google Ad ManagerPubMatic
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ad Manager and PubMatic
    Feature
    Google Ad Manager
    7.6
    24 Ratings
    PubMatic
    -
    Ratings
    Data Transfer7.524 Ratings00 Ratings
    DSP integration7.719 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ad Manager and PubMatic
    Feature
    Google Ad Manager
    7.4
    35 Ratings
    PubMatic
    -
    Ratings
    Ad campaign creation9.235 Ratings00 Ratings
    Ad deployment8.235 Ratings00 Ratings
    Display advertising7.234 Ratings00 Ratings
    Ad display and retargeting segmentation7.233 Ratings00 Ratings
    Sequence targeting5.025 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ad Manager and PubMatic
    Feature
    Google Ad Manager
    6.9
    34 Ratings
    PubMatic
    -
    Ratings
    Ad dashboards5.032 Ratings00 Ratings
    Ad performance reports7.034 Ratings00 Ratings
    Ad conversion tracking7.033 Ratings00 Ratings
    Ad attribution reporting7.030 Ratings00 Ratings
    Cross-channel ad management8.126 Ratings00 Ratings
    Ad forecasting and optimization7.030 Ratings00 Ratings
    User Ratings
    Google Ad ManagerPubMatic
    Likelihood to Recommend
    8.0
    (35 ratings)
    5.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    1.0
    (1 ratings)
    Usability
    9.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (2 ratings)
    -
    (0 ratings)