| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Ad Manager | Score8.5 out of 10 | N/A | Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products. | N/A |
 Yahoo DSP | Score6.4 out of 10 | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
| Google Ad Manager | Yahoo DSP | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Google Ad Manager | Yahoo DSP | |
|---|---|---|
| Considered Both Products | No answer on this topic | Chose Yahoo DSP This platform is needed and effective because it reaches new audiences and helps our clients to grow in new areas that Google cant access. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Google Ad Manager | Yahoo DSP | ||||||||||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| Google Ad Manager | Yahoo DSP | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 7.2 |
| Likelihood to Renew | 7.0 | - |
| Usability | 9.0 | - |
| Support Rating | 7.0 | - |
