TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.3 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Google Trends

    Score7.2 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A
    Pricing
    Google AdsGoogle Trends
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdsGoogle Trends
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdsGoogle Trends
    Considered Both Products
    Google
    No answer on this topic
    Google
    Chose Google Trends
    Other Google products I have used would be AdWords. I would use this along with that program since they do entirely different things.
    Incentivized
    Chose Google Trends
    One of the most obvious reasons why I chose Google trends over other keyword research platforms is because it's free. At the same time, it also has the most relevant and easy-to-use features out of the bunch. Google Trends does not have as many features as SEMRush or Buzzsumo, …
    Incentivized
    Chose Google Trends
    Google AdSense is much more detailed, but requires the user to be logged in and have an active Google Adsense account, sometimes it's quicker to just use Google trends.
    Incentivized
    Chose Google Trends
    Google Trends is sometimes a helpful supplement to other analytics and advertising tools, but it is not very useful as a standalone analysis tool. We have seen much more benefit from the intelligence and audience information built in to our other core tools. Better predictive …
    Incentivized
    Chose Google Trends
    Google trends is a unique free trends tool that is great for quick data visualizations and geo breakouts.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AdsGoogle Trends
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and Google Trends
    Feature
    Google Ads
    3.8
    2 Ratings
    Google Trends
    -
    Ratings
    Ad campaign creation2.22 Ratings00 Ratings
    Ad deployment2.22 Ratings00 Ratings
    Display advertising9.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.92 Ratings00 Ratings
    Sequence targeting1.01 Ratings00 Ratings
    Contextual advertising2.02 Ratings00 Ratings
    Social advertising1.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and Google Trends
    Feature
    Google Ads
    6.3
    2 Ratings
    Google Trends
    -
    Ratings
    Ad dashboards2.22 Ratings00 Ratings
    Ad performance reports9.02 Ratings00 Ratings
    Ad conversion tracking9.02 Ratings00 Ratings
    Ad attribution reporting9.02 Ratings00 Ratings
    Ad forecasting and optimization2.22 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and Google Trends
    Feature
    Google Ads
    7.0
    1 Ratings
    Google Trends
    -
    Ratings
    Ad bidding7.01 Ratings00 Ratings
    SEO
    Comparison of SEO features of Google Ads and Google Trends
    Feature
    Google Ads
    -
    Ratings
    Google Trends
    8.4
    33 Ratings
    Keyword analysis00 Ratings10.031 Ratings
    Backlink management00 Ratings4.67 Ratings
    SERP ranking tracking00 Ratings10.012 Ratings
    Page grader00 Ratings10.08 Ratings
    Competitive analysis00 Ratings9.019 Ratings
    Site audit / diagnostics00 Ratings7.07 Ratings
    Site recommendations00 Ratings10.08 Ratings
    Task management00 Ratings6.24 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Ads and Google Trends
    Feature
    Google Ads
    -
    Ratings
    Google Trends
    10.0
    23 Ratings
    Local SEO00 Ratings10.020 Ratings
    Social SEO00 Ratings10.014 Ratings
    Mobile SEO00 Ratings10.015 Ratings
    Global SEO00 Ratings10.023 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Ads and Google Trends
    Feature
    Google Ads
    -
    Ratings
    Google Trends
    3.7
    10 Ratings
    Multi-domain support00 Ratings5.84 Ratings
    Integration with web analytics tools00 Ratings1.610 Ratings
    User Ratings
    Google AdsGoogle Trends
    Likelihood to Recommend
    5.6
    (117 ratings)
    10.0
    (33 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    -
    (0 ratings)
    Usability
    1.0
    (8 ratings)
    8.0
    (1 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    6.4
    (6 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)