Google Ads vs. Microsoft Advertising

Google Ads

1,329 Reviews and Ratings

Microsoft Advertising

148 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Ads	Score8.3 out of 10	N/A	Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.	$500 in Ads credit in the first 60 days
Microsoft Advertising	Score7.9 out of 10	N/A	Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.	N/A

Pricing

Google Ads

Microsoft Advertising

Offer A: $500
in Ads credit in the first 60 days
Offer B: $1500
in Ads credit in the first 60 days
Offer C: $3000
in Ads credit in the first 60 days

No answers on this topic

Pricing Offerings
Google Ads	Microsoft Advertising
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Google Ads	Microsoft Advertising
Considered Both Products	Google Verified User Chose Google Ads Google Ads is more robust and has more features as compared to Microsoft Advertising, aka Bing Ads. Google has better and more reach than other search engines in the market. Google stands well against all its competitors when it comes to media planning and buying. Go for it any … Incentivized Helpful? Verified User Chose Google Ads Google Ads is by far the best PPC advertising mechanism I've used especially when compared to the Microsoft/Bing platform. It's easier to navigate and the budgets are spent more effectively and efficiently. The display of the search results is easier to read and the quality of … Incentivized Helpful? Ash Shenker General Manager in Corporate at Australian Fitness Academy (Education Management, 11-50 employees) Chose Google Ads Google Ads remains at the top advertising channel within our business for both lead volume and revenue generation, whilst maintaining a reasonable cost per lead (CPL). Both Meta Ads and Microsoft Ads have a much lower CPL, those channels don't contribute as much revenue and … Incentivized Helpful? Verified User Chose Google Ads Google Ads is one of the more advanced tools, all the above tools listed are great and provide very advanced features for advertising on those platforms. Usually a business would use multiple tools. Google Ads is great as it is very fined and established so you know what you … Incentivized Helpful? Verified User Chose Google Ads Google Ads clearly has high potential as more users search for their product when compared to other channels hence getting the desired audience. Incentivized Helpful? Thomas Holland Manager of Digital Paid Marketing in Marketing at BAYADA Home Health Care (Hospital & Health Care, 10,001+ employees) Chose Google Ads In most cases, it's better between features, usability, performance (though Bing can sometimes cost less). Google is also smarter about its keywords. Bing is more similar to how Google was five or more years ago (needing to add variations to those keywords). I will say, though, … Incentivized Helpful? Aditya Rai Senior PPC Analyst in Marketing at Coalition Technologies (Marketing & Advertising, 51-200 employees) Chose Google Ads Google Ads is pretty strong when it comes to search and shopping campaigns. It's a great tool to target people who are ready to buy and actively looking for products we have to offer. On the other hand, Facebook has been a great tool for raising awareness, brand uplift, and … Incentivized Helpful? Verified User Chose Google Ads Everyone uses Google. They have and will always be the leader when it comes to search engines. Not only was Bing Ads more difficult to use, but the results didn't even come close to what we were (are) getting from Google Ads. It also seemed easier to get support from Google … Incentivized Helpful? Phil Parrish Co-founder, Managing Director in Corporate at PrograMetrix (Marketing & Advertising, 11-50 employees) Chose Google Ads Our agency invests heavily in Google Ads (particularly paid search advertising) on behalf of our clients relative to competitors like Microsoft and Yahoo because Google is the top search engine in the world. Google collects the most search data which enables the company to … Incentivized Helpful? Verified User Chose Google Ads Google Ads is bar none the leader in the space of the paid search industry. you will not find higher volume or budget or revenue delivery in any other vehicle in the space. Google Ads has great automation opportunities as well for those who like to spend less time in the weeds. Incentivized Helpful? Lee L Kennedy Analytics Director in Marketing at TLo Ventures (Marketing and Advertising, 1-10 employees) Chose Google Ads Google is the most comprehensive search ad network of the ones I work with. They do well top of funnel too, mostly due to YouTube ads, but Facebook ads is great for that if you have good creative. AdRoll also has a good display ad network, but I've struggled to determine their … Incentivized Helpful? Ruben Diaz Search Engine Marketing Manager in Marketing at RnR Marketing (Marketing & Advertising, 11-50 employees) Chose Google Ads They stack up similarly except Google's reach is a lot more than Bing's. My current position has no Bing search enabled. Incentivized Helpful? Verified User Chose Google Ads I feel Amazon advertising is more for products, and we sold services. Microsoft ads were interesting, but the Bing platform did not have as much traffic as Google. Facebook ads focus more on casual relationships than business ones, so we spent more time and money on LinkedIn. … Incentivized Helpful? Kristopher Harris Assistant Analyst, Social in Marketing at Resolution Agency (Consumer Services, 51-200 employees) Chose Google Ads Google is easier to use and has more features. Google also has much more traffic than Microsoft/Bing, so research and performance is usually better with Google, however this may vary. Incentivized Helpful? Danilo Roberto Zerón Vice President of Digital Media Operations in Corporate at TLC Marketing & Training (Non-profit Organization Management, 1-10 employees) Chose Google Ads Google Ads generally results in a much larger volume of users & available traffic. Generally, by comparison to other search engine platforms, the impression count, overall number of clicks, and impression share are much higher on Google as a result of nearly 65% of all search … Incentivized Helpful? Scott Walker Director of Digital Marketing in Marketing at 407 Marketing (Marketing and Advertising, 1-10 employees) Chose Google Ads Google Ads [(formerly AdWords)] is the king of search engine marketing. Though Bing (Microsoft Advertising) and Yahoo (Oath/Verizon) offer some competitive pricing and placements, there's no substitute for the sheer number of people you can reach with Google Ads. Because of the … Incentivized Helpful? Patrick Stephens Director Of Communications at The Suzuki School (Education Management, 51-200 employees) Chose Google Ads There is no reason to compare. You use different programs to attract different types of users. You just need to balance your budget accordingly. Incentivized Helpful? Verified User Chose Google Ads For us, Google drives more traffic to our website and has higher monthly search volumes for most of the keywords we target. Therefore we tend to invest more in Google Ads. If your traffic isn't coming from Google, you should consider investing in other paid search offerings. Incentivized Helpful? Patricia Assad Google-certified Adwords Consultant, PPC Specialist, SEO Consultant, Managing Director in Marketing at Azura Marketing Inc. (Marketing and Advertising, 11-50 employees) Chose Google Ads Google Ads is far superior. Google Ads generates exponentially more traffic and the UI is much easier to use. Bing Ads copies Google's user interface, but it always seems that this happens after Google is on to bigger and better things. Google Ads Editor is a much better … Incentivized Helpful? Verified User Chose Google Ads Google is by far the best search engine ad platform. Bing is a little bit cheaper, but it only has about 10% of the user base so you're quite limited. Google is pretty easy to use and they can provide you with an account manager to get you started, so it's a no-brainer to at … Incentivized Helpful? John Kobel Search Marketing Specialist in Marketing at CF Search Marketing (Marketing and Advertising, 11-50 employees) Chose Google Ads Google Ads is THE platform in the Search Advertising realm. They dominate market share and audience compared to any other platform. Although Bing can perform well, they just don't have the dominance in the marketplace that Google commands. If you want to capture Search … Incentivized Helpful? Richard Perroset Senior Marketing Leader in Marketing at Covered California (Insurance, 5001-10,000 employees) Chose Google Ads Getting in front of our audience, across multiple platforms, complements the ads we’re running on Google Ads. The online purchase funnel is more convoluted than ever. You might need to remind a consumer about your product 10-20 times before they purchase. You increase your … Incentivized Helpful? Verified User Chose Google Ads Bing provides a smaller market segment but it can be just as valuable of a spend. Incentivized Helpful? Todd Dodge Marketing Assistant/Graphic Designer in Marketing at ChinaTour.com (Hospitality, 51-200 employees) Chose Google Ads Google Ads is great in comparison to other search engine advertising, as most of the world uses google, so campaigning on other search engines isn't as useful or as high of an ROI, and other search engines don't display as relevant results, causing a loss in potential income … Incentivized Helpful? Verified User Chose Google Ads Bing Ads is simply the little brother to Google Ads. They operate in much the same way, and whatever we set up in Google Ads, Bing Ads makes it easy to import the exact same campaign and settings. Bing Ads is good for conversion rate, but we only get about 15% of the traffic in … Incentivized Helpful?	Microsoft Bailey Witt, MBA Senior Digital Marketing Strategist in Marketing at Trellis (Marketing and Advertising, 51-200 employees) Chose Microsoft Advertising In my opinion, Microsoft ADS is definitely inferior to Google Ads as a platform, but there's no reason you can't use both. We have never chosen Microsoft ADS solely over Google Ads, it's only a supplement because Google Ads provides so much more scale potential from its search … Incentivized Helpful? Verified User Chose Microsoft Advertising The cost per click is definitely lower than Google Ads. But the drawback of it is that the audience size is smaller as well. The reason we picked Microsoft Advertising is that it is a good complementary solution to Google Ads. We use both of them with different budgets and we … Incentivized Helpful? Johnston Mukwi IT Support in Information Technology at Home Assist Health (Health, Wellness and Fitness, 51-200 employees) Chose Microsoft Advertising Microsoft Advertising supports Google Ads integration, one of the efficient paid search engine extension. More so, Microsoft Advertising has a responsive, and informative live chat option, simplifying the customer help services. Microsoft Advertising supports conversion … Incentivized Helpful? Lee L Kennedy Analytics Director in Marketing at TLo Ventures (Marketing and Advertising, 1-10 employees) Chose Microsoft Advertising It's a smaller market and different demographic, but CPCs can be lower so your ROI can be decent. Overall the interface feels a bit clunky and it's hard to find some features, but that may be because I spend most of my time in Google Ads. We picked Microsoft Ads because it's … Incentivized Helpful? Verified User Chose Microsoft Advertising [Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether … Incentivized Helpful? Bill Martin Director of Search in Marketing at BigWing Interactive (Internet, 11-50 employees) Chose Microsoft Advertising Bing Ads works similarly to Google Ads (Formerly AdWords) in the fact that it is search engine marketing. It differs in how it reaches a slightly more educated audience, has lower CPC (less competition) and often a better ROI. "Green technologies", solar, wind, etc. work … Incentivized Helpful? Verified User Chose Microsoft Advertising Bing Ads is an excellent complement to Google Ads because most likely, it is reaching a different audience. Depending on where your traffic is coming from, one search engine may be better to focus on than the other. Incentivized Helpful? Robbie Hodge Vice President Of Marketing in Marketing at Varda Partners (Marketing and Advertising, 1-10 employees) Chose Microsoft Advertising Less cost than Google Ads but smaller audience. The interface is not as user-friendly and it is somewhat slow. The Bing Ads audience is smaller as they only have about 20% of the search market place. So you are limited by the number of searches vs. budget usually. Incentivized Helpful? Vincent Misiewicz Paid Media Team Leader in Marketing at Traffic Digital Agency (Marketing and Advertising, 11-50 employees) Chose Microsoft Advertising In general, Bing Ads as an alternative to Google Ads is pretty weak. As mentioned, while it does have its use cases, many times these are limited as well. With Bing, it seems like there is always a large drop off in the quality of traffic versus advertising products, which … Incentivized Helpful? Austin Voigt Manager - Paid Media in Marketing at Augurian (Marketing and Advertising, 11-50 employees) Chose Microsoft Advertising Bing is definitely most comparable to Google; in terms of audience sizes, it has about 30% of the traffic that Google Ads can drive; however, its costs are much more efficient, and this additional inventory is less competitive. Additionally, Bing has some features not available … Incentivized Helpful? Verified User Chose Microsoft Advertising Bing Ads is like the step-brother of PPC platforms. It's there, people know about it, but it's a latter growth channel. Most paid media agencies don't bother with it as it's not as much of a revenue driver as Google Ads. As a result, time is prioritized on other paid media … Incentivized Helpful? Evan Laird Senior Growth Marketing Manager in Marketing at Galactic Fed (Internet, 1-10 employees) Chose Microsoft Advertising Bing Ads is great in the sense that they know they are not as good as Google Ads. So what they do is allow you to easily import your Google Ads Campaigns into your Bing Ads account. They are the same exact product (or solution) just on different search engines but due to an … Incentivized Helpful? .Kim Murphy Owner in Marketing at Designz23 (Internet, 1-10 employees) Chose Microsoft Advertising Bing Ads are often more cost-effective than Google AdWords, especially for small or medium sized businesses who don't want to spend a lot of money on advertising. If your business can't risk losing too much money on PPC ads, the Bing Ads are what we suggest rather then Google … Incentivized Helpful? Verified User Chose Microsoft Advertising Microsoft is the best if you want to target the USA business; it has a great standing against these other platforms. Incentivized Helpful? Verified User Chose Microsoft Advertising We're using both. Basically using directly importation from google to Microsoft Advertising. If you already run ADS on google, it's very easy to copy the structure on Microsoft Advertising as well. Incentivized Helpful? Verified User Chose Microsoft Advertising Because of duckduckgo we have to use Microsoft advertising and it turns out as the worst user experience given the company of this magnitude. Worst. Incentivized Helpful? Verified User Chose Microsoft Advertising Technically, there is no comparison with the above systems - just a lack of features and a bunch of technical bugs. Incentivized Helpful? Katie Wurdack Digital Marketing Manager in Marketing at Colorado State University Online (Higher Education, 51-200 employees) Chose Microsoft Advertising Microsoft Advertising has more trustworthy and reliable keyword targeting, but the volume is much lower on Bing.com and related networks than on Google.com and related networks. The display capabilities and performance is lower on Bing as well. The import tool is easy to use … Incentivized Helpful? Missy Geyer Ad Operations Manager in Marketing at WRAL Digital Solutions (Marketing and Advertising, 501-1000 employees) Chose Microsoft Advertising Unfortunately, I don't think anyone has been able to properly and effectively compete with Google. They are the mammoth in the space - so therefore, I don't think either Bing or Gemini have had a fair shot to showcase their potential worth. Again, I have found it very difficult … Incentivized Helpful? Verified User Chose Microsoft Advertising Bing Ads has a bit less traffic, however, its syndicated network is preferred because we can see where traffic is coming from. I would like to see custom mods for publisher sites to become a feature. Incentivized Helpful? Garegin Baghdasaryan Senior Digital Media Manager in Marketing at Apollo Interactive (Marketing & Advertising, 11-50 employees) Chose Microsoft Advertising You have lower volume on Bing ads but the traffic is usually better and you get lower CPC with higher conversion rates. Incentivized Helpful? Jerry Janes Digital Communications Professional in Marketing at Janes Consulting (Online Media, 1-10 employees) Chose Microsoft Advertising As mentioned, it is overall more cost effective and you cannot afford to ignore all that Search traffic. Incentivized Helpful? Attila-Csaba Szabo Software developer, E-commerce consultant in Marketing at Freelancer (Information Technology and Services, 1-10 employees) Chose Microsoft Advertising Google and Facebook both performed superiorly to Bing, which actually only took the money and didn't give even one single impression back. In short, it's a useless system with no regard for the paying customer. Incentivized Helpful? Joseph Lesho Team Lead, Digital Marketing Services in Marketing at Vizergy Digital Marketing (Hospitality, 51-200 employees) Chose Microsoft Advertising Bing is not quite as good as Google, but it is lightyears ahead of where Yahoo Gemini was. It's a fantastic platform if the client has enough money to support it. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Ads

Microsoft Advertising

Comparison of Ad Campaigns features of Google Ads and Microsoft Advertising
Feature	Google Ads 3.8 2 Ratings	Microsoft Advertising 3.9 3 Ratings
Ad campaign creation	2.22 Ratings	7.23 Ratings
Ad deployment	2.22 Ratings	8.13 Ratings
Display advertising	9.02 Ratings	1.93 Ratings
Ad display and retargeting segmentation	8.92 Ratings	3.73 Ratings
Sequence targeting	1.01 Ratings	1.02 Ratings
Contextual advertising	2.02 Ratings	4.53 Ratings
Social advertising	1.01 Ratings	1.02 Ratings

Comparison of Ad Reporting & Analytics features of Google Ads and Microsoft Advertising
Feature	Google Ads 6.3 2 Ratings	Microsoft Advertising 5.3 5 Ratings
Ad dashboards	2.22 Ratings	4.75 Ratings
Ad performance reports	9.02 Ratings	4.84 Ratings
Ad conversion tracking	9.02 Ratings	6.33 Ratings
Ad attribution reporting	9.02 Ratings	5.43 Ratings
Ad forecasting and optimization	2.22 Ratings	5.43 Ratings

Comparison of Ad Auctions features of Google Ads and Microsoft Advertising
Feature	Google Ads 7.0 1 Ratings	Microsoft Advertising 6.6 4 Ratings
Ad bidding	7.01 Ratings	6.64 Ratings

User Ratings
	Google Ads	Microsoft Advertising
Likelihood to Recommend	5.6 (117 ratings)	5.9 (67 ratings)
Likelihood to Renew	9.6 (21 ratings)	10.0 (2 ratings)
Usability	1.0 (8 ratings)	6.0 (1 ratings)
Performance	9.0 (1 ratings)	- (0 ratings)
Support Rating	9.0 (8 ratings)	9.1 (11 ratings)
Online Training	9.0 (1 ratings)	- (0 ratings)
Implementation Rating	- (0 ratings)	7.0 (1 ratings)
Vendor post-sale	1.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	10.0 (1 ratings)	- (0 ratings)