Google Ads vs. OrderMetrics
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
 OrderMetrics | N/A | N/A | Order Metrics, from the company of the same name in San Francisco, is an ecommerce analytics and and multi-touch journey attribution tool that combines daily profit reporting, with insights to grow an ecommerce business. The vendor states their software can help improve paid marketing performance, reduce shipping costs and increase customer life time value. | N/A |
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Ad Reporting & Analytics |
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| Ad Auctions |
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| Google Ads | OrderMetrics | |
|---|---|---|
| Likelihood to Recommend | 5.7 | - |
| Likelihood to Renew | 9.6 | - |
| Usability | 1.0 | - |
| Performance | 9.0 | - |
| Support Rating | 9.0 | - |
| Online Training | 9.0 | - |
| Vendor post-sale | 1.0 | - |
| Vendor pre-sale | 10.0 | - |