Google Ads vs. RTB House Personalized Retargeting
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
 RTB House Personalized Retargeting | Score8.5 out of 10 | Enterprise companies (1,001+ employees) | RTB House is a global company that provides marketing technologies for brands and agencies worldwide. The vendor boasts its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel. Founded in 2012, the RTB House team comprises 750+ specialists in over 30 locations around the globe. It serves more than 2,000 campaigns for clients… | N/A |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
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| Google Ads | RTB House Personalized Retargeting | |
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| Likelihood to Recommend | 5.7 | - |
| Likelihood to Renew | 9.6 | - |
| Usability | 1.0 | - |
| Performance | 9.0 | - |
| Support Rating | 9.0 | - |
| Online Training | 9.0 | - |
| Vendor post-sale | 1.0 | - |
| Vendor pre-sale | 10.0 | - |