TrustRadius: an HG Insights company

Google Ads vs. Sizmek Ad Suite (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.3 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Sizmek Ad Suite (discontinued)

    Score10 out of 10
    N/ASizmek Ad Suite, from Amazon Advertising since being acquired, was a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns. It was rebranded to Amazon Ad Server, but later discontinued in 2024.N/A
    Pricing
    Google AdsSizmek Ad Suite (discontinued)
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdsSizmek Ad Suite (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google AdsSizmek Ad Suite (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    Chose Sizmek Ad Suite (discontinued)
    For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AdsSizmek Ad Suite (discontinued)
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and Sizmek Ad Suite (discontinued)
    Feature
    Google Ads
    3.8
    2 Ratings
    Sizmek Ad Suite (discontinued)
    7.0
    9 Ratings
    Ad campaign creation2.32 Ratings8.09 Ratings
    Ad deployment2.32 Ratings7.09 Ratings
    Display advertising9.02 Ratings8.09 Ratings
    Ad display and retargeting segmentation8.82 Ratings6.54 Ratings
    Sequence targeting1.01 Ratings5.73 Ratings
    Contextual advertising2.12 Ratings00 Ratings
    Social advertising1.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and Sizmek Ad Suite (discontinued)
    Feature
    Google Ads
    6.3
    2 Ratings
    Sizmek Ad Suite (discontinued)
    7.8
    9 Ratings
    Ad dashboards2.32 Ratings6.09 Ratings
    Ad performance reports9.02 Ratings7.09 Ratings
    Ad conversion tracking9.02 Ratings8.09 Ratings
    Ad attribution reporting9.02 Ratings9.09 Ratings
    Ad forecasting and optimization2.32 Ratings8.06 Ratings
    Cross-channel ad management00 Ratings8.98 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and Sizmek Ad Suite (discontinued)
    Feature
    Google Ads
    7.0
    1 Ratings
    Sizmek Ad Suite (discontinued)
    -
    Ratings
    Ad bidding7.01 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Ads and Sizmek Ad Suite (discontinued)
    Feature
    Google Ads
    -
    Ratings
    Sizmek Ad Suite (discontinued)
    4.4
    5 Ratings
    Data Transfer00 Ratings7.74 Ratings
    DSP integration00 Ratings1.05 Ratings
    User Ratings
    Google AdsSizmek Ad Suite (discontinued)
    Likelihood to Recommend
    5.7
    (117 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    -
    (0 ratings)
    Usability
    1.0
    (8 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)