TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.3 out of 10
    N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Sojern RevDirect

    Score9 out of 10
    N/ASojern’s RevDirect™is a risk-free, pay-for-performance direct demand marketing solution for independent hotel marketers. Engaging with prospective guests as they quickly navigate across websites, digital channels, and devices to plan and book their travel is an increasingly complex challenge, which Sojern is aiming to solve with its RevDirect solution. You can customize your display campaign to include Facebook, Instagram, Search, and more, and place your property in front of in-market…N/A
    Pricing
    Google AdsSojern RevDirect
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdsSojern RevDirect
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google AdsSojern RevDirect
    Considered Both Products
    Google
    No answer on this topic
    Sojern
    Chose Sojern RevDirect
    Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AdsSojern RevDirect
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and Sojern RevDirect
    Feature
    Google Ads
    3.8
    2 Ratings
    Sojern RevDirect
    8.3
    1 Ratings
    Ad campaign creation2.32 Ratings8.01 Ratings
    Ad deployment2.32 Ratings8.01 Ratings
    Display advertising9.02 Ratings8.01 Ratings
    Ad display and retargeting segmentation8.82 Ratings9.01 Ratings
    Sequence targeting1.01 Ratings00 Ratings
    Contextual advertising2.12 Ratings00 Ratings
    Social advertising1.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and Sojern RevDirect
    Feature
    Google Ads
    6.3
    2 Ratings
    Sojern RevDirect
    10.0
    1 Ratings
    Ad dashboards2.32 Ratings10.01 Ratings
    Ad performance reports9.02 Ratings10.01 Ratings
    Ad conversion tracking9.02 Ratings00 Ratings
    Ad attribution reporting9.02 Ratings00 Ratings
    Ad forecasting and optimization2.32 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and Sojern RevDirect
    Feature
    Google Ads
    7.0
    1 Ratings
    Sojern RevDirect
    -
    Ratings
    Ad bidding7.01 Ratings00 Ratings
    User Ratings
    Google AdsSojern RevDirect
    Likelihood to Recommend
    5.6
    (117 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    -
    (0 ratings)
    Usability
    1.0
    (8 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)