Google Ads vs. WordStream
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
 WordStream | Score6.9 out of 10 | N/A | Wordstream, the eponymous offering from the company in Boston, MA, provides a free tool for analyzing performance "grading" an Adwords campaign, beyond which, Wordstream Advisor provides (for a fee, though a free trial is available) recommendations to optimize a paid advertising campaign on Google, Bing, and Yahoo! search engines, and place ads. Beyond the platform, Wordstream also offers full account management services, for outsourcing one's campaign, and white labeling for… | N/A |
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| Editions & Modules |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Google Ads | WordStream | |
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| Likelihood to Recommend | 5.6 | 9.1 |
| Likelihood to Renew | 9.6 | 9.0 |
| Usability | 1.0 | - |
| Performance | 9.0 | - |
| Support Rating | 9.0 | 9.6 |
| Online Training | 9.0 | - |
| Vendor post-sale | 1.0 | - |
| Vendor pre-sale | 10.0 | - |