TrustRadius: an HG Insights company

Google Ads vs. Yoast

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Google Ads

1,329 Reviews and Ratings

Yoast

306 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Ads

    Score8.3 out of 10
    		N/AGoogle Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

    $500

    in Ads credit in the first 60 days

    Yoast

    Score9.3 out of 10
    		N/AYoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…

    $0

    per year

    Pricing
    Google AdsYoast
    Editions & Modules
    Offer A
    $500
    in Ads credit in the first 60 days
    Offer B
    $1500
    in Ads credit in the first 60 days
    Offer C
    $3000
    in Ads credit in the first 60 days
    Premium
    $118.80
    per year
    Offerings
    Pricing Offerings
    Google AdsYoast
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdsYoast
    Considered Both Products
    Google
    No answer on this topic
    yoast.com
    Alexis Correa
    Dueño principal in Customer Service at MiNuevoSitio.com (Information Technology and Services, 1-10 employees)
    Chose Yoast
    Currently, in wordpress, we want to achieve the greatest possible impact, visually and attractive to users (clients). Testing several SEO plug-ins this one proved the best because of how full it is and the ease of use. It has so many options, for someone it may be a little …
    Incentivized
    Verified User
    Chose Yoast
    Yoast is essentially a light version of SEMRush combined with WPMU Dev. It features the most important on-page optimization features, while SEMRush and WPMU go into more detail.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AdsYoast
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Ads and Yoast
    Feature
    Google Ads
    3.8
    2 Ratings
    Yoast
    -
    Ratings
    Ad campaign creation2.22 Ratings00 Ratings
    Ad deployment2.22 Ratings00 Ratings
    Display advertising9.02 Ratings00 Ratings
    Ad display and retargeting segmentation8.92 Ratings00 Ratings
    Sequence targeting1.01 Ratings00 Ratings
    Contextual advertising2.02 Ratings00 Ratings
    Social advertising1.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Ads and Yoast
    Feature
    Google Ads
    6.3
    2 Ratings
    Yoast
    -
    Ratings
    Ad dashboards2.22 Ratings00 Ratings
    Ad performance reports9.02 Ratings00 Ratings
    Ad conversion tracking9.02 Ratings00 Ratings
    Ad attribution reporting9.02 Ratings00 Ratings
    Ad forecasting and optimization2.22 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Google Ads and Yoast
    Feature
    Google Ads
    7.0
    1 Ratings
    Yoast
    -
    Ratings
    Ad bidding7.01 Ratings00 Ratings
    SEO
    Comparison of SEO features of Google Ads and Yoast
    Feature
    Google Ads
    -
    Ratings
    Yoast
    7.4
    60 Ratings
    Keyword analysis00 Ratings10.050 Ratings
    Backlink management00 Ratings9.033 Ratings
    SERP ranking tracking00 Ratings6.019 Ratings
    Page grader00 Ratings10.054 Ratings
    Competitive analysis00 Ratings4.024 Ratings
    Site audit / diagnostics00 Ratings8.041 Ratings
    Site recommendations00 Ratings10.043 Ratings
    Task management00 Ratings2.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Ads and Yoast
    Feature
    Google Ads
    -
    Ratings
    Yoast
    5.0
    51 Ratings
    Local SEO00 Ratings1.940 Ratings
    Social SEO00 Ratings6.041 Ratings
    Mobile SEO00 Ratings6.041 Ratings
    Global SEO00 Ratings6.034 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Ads and Yoast
    Feature
    Google Ads
    -
    Ratings
    Yoast
    8.6
    47 Ratings
    Multi-domain support00 Ratings10.020 Ratings
    Integration with web analytics tools00 Ratings7.343 Ratings
    User Ratings
    Google AdsYoast
    Likelihood to Recommend
    5.6
    (117 ratings)
    10.0
    (60 ratings)
    Likelihood to Renew
    9.6
    (21 ratings)
    10.0
    (1 ratings)
    Usability
    1.0
    (8 ratings)
    10.0
    (2 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (8 ratings)
    7.7
    (19 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)