Google AdSense vs. Outbrain

Google AdSense

Google AdSense

87 Reviews and Ratings

Outbrain

Outbrain

37 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AdSense	Score 6.8 out of 10	N/A	Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.	N/A
Outbrain	Score 5.0 out of 10	N/A	Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.	N/A

Pricing

Google AdSense

Outbrain

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
AdSense	Outbrain
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Google AdSense	Outbrain
Considered Both Products	AdSense AL Anatoly Lubarsky Founder and lead developer Chose AdSense There are other platforms to monetize web traffic, for example, LifeStreet and others. Unfortunately, developers on Facebook may only use products approved by Facebook, and Google AdSense is not among the approved products. Besides that, Google AdSense provides good ROI, high … Incentivized Helpful? Verified User Anonymous Chose AdSense As part of the Google ecosystem as well as being the world's foremost browser, a company has to start with AdSense as a foundational element in any web presence monetization strategy. Other competitor offerings should be considered niche nice to have features suitable for … Incentivized Helpful? GB Garegin Baghdasaryan Senior Digital Media Manager Chose AdSense Google Adsense has a better User Interface and reports are much better. Incentivized Helpful? Verified User Anonymous Chose AdSense In addition to taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It … Incentivized Helpful? Mouath Al-azzeh Owner, Blogger & Affiliate Marketer Chose AdSense Actually, I can't say stacks up! every product has its unique function and services for any business owner may need. But, I can say that if Google Adsense merged with Google Analytics, It would be much useful and easy to use. However, I used them all and I think no successful … Incentivized Helpful? Shawn Dehner Real Estate Investor Chose AdSense I have worked with some companies that provide Adsense and Adwords placement but found neither to be nearly as effective as doing it myself. Incentivized Helpful?	Outbrain Andrea D'Addio Founder & CEO Chose Outbrain I used Plista in the past, we never had such problems either with the website and the customer support Incentivized Helpful? TT Tyler Torcivia Digital Strategist Chose Outbrain Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain Incentivized Helpful? Verified User Anonymous Chose Outbrain We've also used Taboola. Overall, comparing the traffic 1:1, the Outbrain traffic tended to perform better onsite by a slim margin. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain has an edge over others because of its ease to set up campaigns, better algorithm to drive conversions and optimize on more than a goal and good reporting. Furthermore, this has by far the biggest inventory of the network of publishers and many premium inventories. … Incentivized Helpful? Verified User Anonymous Chose Outbrain This is the only website we have used, so far, so good and we are very happy with it. Our team also. Incentivized Helpful? Chandler Elmore Community Development & Engagement Lead Chose Outbrain Outbrain is easier to use than Taboola and a lot more straight forward. With Taboola, I have found that you never really know what impact is being had outside of the data they provide. I have never had this concern with Outbrain because I have seen the ads placed on sites I … Incentivized Helpful? Verified User Anonymous Chose Outbrain So we had demos and trial versions for Taboola, AdRoll, ContentStudio. All aim to help businesses find more customers on the web and help them grow. What stood apart for us was Outbrain's automation in lead discover, verification and personalized content for us and thus … Incentivized Helpful? Vincent Misiewicz Sr. Search Engine Marketing Analyst Chose Outbrain When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few … Incentivized Helpful? Verified User Anonymous Chose Outbrain Initially, we used Outbrain because we felt that Taboola was getting too expensive. However, after a month trial and a rather disappointing result, we are going back with Taboola. Still happy with Taboola (I wrote about this at length in a separate review). Outbrain is good, … Incentivized Helpful? Verified User Anonymous Chose Outbrain Compared to Taboola, Outbrain had more editorial guidelines, provided more potential impressions, and cost slightly less. However, keeping up with meeting the constant editorial guidelines (despite writing very high-quality, original content) was overwhelming and cost our team … Incentivized Helpful? Eamonn Kelly Senior Analyst Chose Outbrain outbrain and taboola both offer similar services. Outbrain had a larger network of quality sites where higher quality backend users were expected. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain's reporting is not as robust as Taboola's. I have also seen better conversion results through Taboola. Though I believe it depends on the vertical you are advertising for. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain has a higher caliber of publishing partners for targeting as well as the additional articles by other providers in the article grouping than, say Taboola. Incentivized Helpful? Reet Das Vice President, Global Digital Marketing Chose Outbrain Outbrain is the most visible player in regards to third party content distribution. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain used to have the best reporting / performance out of all the native suppliers that we've used however now I feel that it is lagging behind and lacks optimisations which means we've started looking around for a better platform. It may be that these features are available … Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain is really the leader in the field so we did not consider other products. Other products are more likely to promote "sketchy" content that we would not want our content to appear next to. It will be interesting to see what other players enter this market in the near … Incentivized Helpful? CA Christine Austin Creative Lead, Marketing Chose Outbrain Facebook for Business and Twitter Ads Incentivized Helpful?

Best Alternatives
	Google AdSense	Outbrain
Small Businesses	Amazon Advertising Sponsored Products Score 7.7 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Medium-sized Companies	Amazon Advertising Sponsored Products Score 7.7 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Enterprises	LinkedIn Marketing Solutions Score 9.0 out of 10	LinkedIn Marketing Solutions Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Google AdSense	Outbrain
Likelihood to Recommend	8.9 (0 ratings)	1.5 (0 ratings)
Usability	- (0 ratings)	7.8 (0 ratings)
Support Rating	- (0 ratings)	7.5 (0 ratings)

User Testimonials
	Google AdSense	Outbrain
Likelihood to Recommend	It's perfect for bloggers and affiliate marketers to show some related ads to the readers and benefit both; bloggers and readers. Moreover, Google AdSense is perfect to make the community aware of all available products and services that existed near them. But, Google AdSense becomes less appropriate when it allows hundred of Ads shown on one single page which make it a cheap market and unorganized web pages. Mouath Al-azzeh Owner, Blogger & Affiliate Marketer Read full review	Outbrain is well suited when you have the time to deal with all of its features and complexities. It allows you to customize the content and where your content will be promoted, as well as having a more sophisticated targeting feature. However, for the user like me, who is used to a simpler dashboard, Outbrain can be a tad too overwhelming. Incentivized Verified User Anonymous Read full review
Pros	Excellent Ads type and useful content Excellent follow up and analytics Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code Excellent revenue for the bloggers who are honest about their content Mouath Al-azzeh Owner, Blogger & Affiliate Marketer Read full review	Provides additional reach through outlets your audience may live [in], but you wouldn't be able to target otherwise. Easy to use and implement. Wasn't much of a learning curve at all which can be very appealing when using promotional platforms like this. Great customer service response. They typically are very responsive in answering your questions and also have a general FAQ page to filter through if you aren't one to hop in the phone. Incentivized Christine Austin Creative Lead, Marketing Read full review
Cons	Real-time monitoring of page views/clicks to allow rapid A/B testing. Optimization by aggregating ad response results from competitors and or similar industry players. Incentivized Verified User Anonymous Read full review	I wish there was an activity log (i.e. Changes made to account over time) to help troublesome where the advertiser made a mistake OR needs to make an adjustment A big caveat is when running CBS (i.e. Target CPA) you cannot adjust your bids since this bidding strategy is automated. After a while you will be limited by the number of publishers you can block. There are over ten thousand publishers but you can only block 1,000. Incentivized TT Tyler Torcivia Digital Strategist Read full review
Usability	No answers on this topic	The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels. Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here." Incentivized Verified User Anonymous Read full review
Alternatives Considered	In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization. Incentivized Verified User Anonymous Read full review	When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few different things, so not a true Native-only platform, but you do have more control of ad formats and how they appear, which is nice. Incentivized Vincent Misiewicz Sr. Search Engine Marketing Analyst Read full review
Return on Investment	Google AdSense helped me jump start my business Google AdSense has always been the most reliable option to monetize web traffic Incentivized AL Anatoly Lubarsky Founder and lead developer Read full review	More Impressions - We were able to increase the number of impressions we get from display advertising by adding this new space, which is in addition to the typical skyscraper ads we've done. More Visibility - We've been working on ideas to improve branding, and Outbrain did provide an additional space to advertise in. Incentivized Verified User Anonymous Read full review
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