Google AdSense vs. Taboola

It's perfect for bloggers and affiliate marketers to show some related ads to the readers and benefit both; bloggers and readers. Moreover, Google AdSense is perfect to make the community aware of all available products and services that existed near them. But, Google AdSense becomes less appropriate when it allows hundred of Ads shown on one single page which make it a cheap market and unorganized web pages.

I think Taboola is great for either lead gen or for shopping product sites. I would definitely have a full-time person running the campaigns. If not managed properly, things can get out of hand with costs going up and conversion rates dropping.

Incentivized

• Excellent Ads type and useful content
• Excellent follow up and analytics
• Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code
• Excellent revenue for the bloggers who are honest about their content

• A good value on clicks -- they have visitors for all CPCs!
• Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever.
• High quality -- their policies ensure that only enjoyable, modest content is provided.

Incentivized

• Real-time monitoring of page views/clicks to allow rapid A/B testing.
• Optimization by aggregating ad response results from competitors and or similar industry players.

Incentivized

• I have noticed that customer support has decreased in the past year as Taboola has grown. It sometimes takes four days or more for a campaign to be approved. It used to be immediate and always within 24 hours.
• Credit card billing with high fees is now mandatory. If a company is going to make credit card billing mandatory don't charge fees. Our expense has increased by around 2.5% which I need to always keep in mind when comparing the CPC of campaigns on competing platforms.
• Our customer support rep used to give us a lot of help with optimization. We stopped getting support from her over eight months ago and we recently got an email that we now have to contact support@taboola.com even though our spend had almost doubled! However, we just were informed that we will now have a new rep, hopefully we will get more support now. When I say support I mean a rep that contacts us with optimization ideas.

Incentivized

It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.

Incentivized

Support on Taboola has been great. We have always been in constant communication with their team and they have answered all of our questions and helped us when we had any issues or concerns.

Incentivized

In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization.

Incentivized

Taboola ranks pretty low for us, right next to Criteo and Revcontent, but above Traffic Junky. It's still nowhere as good as the social media platforms or Google. We selected Taboola because we had previously run ads years ago and wanted to see if we could make it profitable again. It offers more targeting options than Revcontent and Traffic Junky. I didn't care for the billing by credit card though. I would much prefer a net 15 or net 30 plan.

Incentivized

• Google AdSense helped me jump start my business
• Google AdSense has always been the most reliable option to monetize web traffic

Incentivized

• Taboola guarantees stable user flow across the campaign period. I use balanced spending setting on my campaign so that the budget is well spread throughout the month, but usually, the traffic is higher nearing the end of the campaign.
• New users and more awareness. Taboola allows us to reach potential readers without much hassle.
• Users from Taboola are a high-quality audience who spend a lot of time on your website and read several pages. Unlikely to be bots.

Incentivized