Google AdSense vs. TripleLift

Google AdSense

Google AdSense

87 Reviews and Ratings

TripleLift

TripleLift

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AdSense	Score 6.8 out of 10	N/A	Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn will vary. AdSense displays relevant ads to your site visitors next to your content and allows you to customize the look and feel of ads to match your site.	N/A
TripleLift	Score 9.1 out of 10	N/A	TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding since its inception.	N/A

Pricing

Google AdSense

TripleLift

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
AdSense	TripleLift
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Google AdSense	TripleLift
Considered Both Products	AdSense AL Anatoly Lubarsky Founder and lead developer Chose AdSense There are other platforms to monetize web traffic, for example, LifeStreet and others. Unfortunately, developers on Facebook may only use products approved by Facebook, and Google AdSense is not among the approved products. Besides that, Google AdSense provides good ROI, high … Incentivized Helpful? Verified User Anonymous Chose AdSense As part of the Google ecosystem as well as being the world's foremost browser, a company has to start with AdSense as a foundational element in any web presence monetization strategy. Other competitor offerings should be considered niche nice to have features suitable for … Incentivized Helpful? GB Garegin Baghdasaryan Senior Digital Media Manager Chose AdSense Google Adsense has a better User Interface and reports are much better. Incentivized Helpful? Verified User Anonymous Chose AdSense In addition to taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It … Incentivized Helpful? Mouath Al-azzeh Owner, Blogger & Affiliate Marketer Chose AdSense Actually, I can't say stacks up! every product has its unique function and services for any business owner may need. But, I can say that if Google Adsense merged with Google Analytics, It would be much useful and easy to use. However, I used them all and I think no successful … Incentivized Helpful? Shawn Dehner Real Estate Investor Chose AdSense I have worked with some companies that provide Adsense and Adwords placement but found neither to be nearly as effective as doing it myself. Incentivized Helpful?	TripleLift Kimberly Smith Director digital Chose TripleLift The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike Appnexus, their focus is not CTV … Incentivized Helpful?

Best Alternatives
	Google AdSense	TripleLift
Small Businesses	Amazon Advertising Sponsored Products Score 7.7 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Medium-sized Companies	Amazon Advertising Sponsored Products Score 7.7 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Enterprises	LinkedIn Marketing Solutions Score 9.0 out of 10	LinkedIn Marketing Solutions Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Google AdSense	TripleLift
Likelihood to Recommend	8.9 (0 ratings)	8.0 (0 ratings)

User Testimonials
	Google AdSense	TripleLift
Likelihood to Recommend	It's perfect for bloggers and affiliate marketers to show some related ads to the readers and benefit both; bloggers and readers. Moreover, Google AdSense is perfect to make the community aware of all available products and services that existed near them. But, Google AdSense becomes less appropriate when it allows hundred of Ads shown on one single page which make it a cheap market and unorganized web pages. Mouath Al-azzeh Owner, Blogger & Affiliate Marketer Read full review	TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap. Incentivized Kimberly Smith Director digital Read full review
Pros	Excellent Ads type and useful content Excellent follow up and analytics Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code Excellent revenue for the bloggers who are honest about their content Mouath Al-azzeh Owner, Blogger & Affiliate Marketer Read full review	Great Support team. Custom made ad formats to drive exposure. Very competitive CPMs. Incentivized Kimberly Smith Director digital Read full review
Cons	Real-time monitoring of page views/clicks to allow rapid A/B testing. Optimization by aggregating ad response results from competitors and or similar industry players. Incentivized Verified User Anonymous Read full review	Reporting not very granular. Not enough data integrations on the exchange. PMPs on the platforms are expensive compared to the open exchange. Incentivized Kimberly Smith Director digital Read full review
Alternatives Considered	In addition to Taboola, we also looked at Amazon Associates. I believe the latter could have a place as a source of revenue for many small websites. As stated earlier, Adsense is simply the largest and easiest to use service out there for small to medium-sized websites. It offers the best tools and easiest path to monitization. Incentivized Verified User Anonymous Read full review	The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory. Incentivized Kimberly Smith Director digital Read full review
Return on Investment	Google AdSense helped me jump start my business Google AdSense has always been the most reliable option to monetize web traffic Incentivized AL Anatoly Lubarsky Founder and lead developer Read full review	Increases reach and budgets for more revenue. Provides new formats to diversify media mix. Margins are a bit high, decreasing ROI. Incentivized Kimberly Smith Director digital Read full review
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