Native advertising taken to the next level
Pros
- Great Support team.
- Custom made ad formats to drive exposure.
- Very competitive CPMs.
Cons
- Reporting not very granular.
- Not enough data integrations on the exchange.
- PMPs on the platforms are expensive compared to the open exchange.
Most Important Features
- Extensive reach
- Great support
- Easy to use platform
Return on Investment
- Increases reach and budgets for more revenue.
- Provides new formats to diversify media mix.
- Margins are a bit high, decreasing ROI.
Alternatives Considered
Outbrain, Taboola and AppNexus
Other Software Used
Twilio, LinkedIn Sales Navigator, Reply.ai