Coremetrics / IBM Digital Analytics (discontinued) vs. Google Analytics 360 (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

88 Reviews and Ratings

Google Analytics 360 (discontinued)

540 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Coremetrics / IBM Digital Analytics (discontinued)	Score7.9 out of 10	N/A	Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.	N/A
Google Analytics 360 (discontinued)	Score8.9 out of 10	N/A	Google Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.	$150,000 Up to 1 Billion hits/month

Pricing

Coremetrics / IBM Digital Analytics (discontinued)

Google Analytics 360 (discontinued)

No answers on this topic

Google Analytics Premium: $150,000
Up to 1 Billion hits/month
Google Analytics: Free

Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)	Google Analytics 360 (discontinued)
Free Trial
No	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	Yes

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Coremetrics / IBM Digital Analytics (discontinued)	Google Analytics 360 (discontinued)
Considered Both Products	Discontinued Products Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) IBM Digital Analytics was already in place when our team was brought on. None of us are fans. IBM does not seem to care from a customer service level whether or not we are satisfied or getting what we need out of their offering. Incentivized Helpful?	Discontinued Products Rebecca Visconti Senior Digital Analyst in Professional Services at Vertical Nerve (Marketing and Advertising, 11-50 employees) Chose Google Analytics 360 (discontinued) I am also an advanced IBM Digital Analytics user and beginner Adobe Site Catalyst user. I definitely prefer GA Premium for non retail clients due to the ease of use, flexibility and robust marketing attribution modeling. I also prefer it for multi-site implementations due to … Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Coremetrics / IBM Digital Analytics (discontinued)

Google Analytics 360 (discontinued)

Comparison of Web Analytics features of Coremetrics / IBM Digital Analytics (discontinued) and Google Analytics 360 (discontinued)
Feature	Coremetrics / IBM Digital Analytics (discontinued) - Ratings	Google Analytics 360 (discontinued) 6.9 1 Ratings
Lead Conversion Tracking	00 Ratings	7.01 Ratings
Device and Browser Reporting	00 Ratings	1.01 Ratings
Pageview Tracking	00 Ratings	7.01 Ratings
Event Tracking	00 Ratings	8.01 Ratings
Reporting in real-time	00 Ratings	10.01 Ratings
Referral Source Tracking	00 Ratings	10.01 Ratings
Customizable Dashboards	00 Ratings	5.01 Ratings

User Ratings
	Coremetrics / IBM Digital Analytics (discontinued)	Google Analytics 360 (discontinued)
Likelihood to Recommend	7.0 (24 ratings)	8.0 (56 ratings)
Likelihood to Renew	5.8 (18 ratings)	10.0 (11 ratings)
Usability	9.0 (1 ratings)	9.0 (5 ratings)
Availability	10.0 (1 ratings)	- (0 ratings)
Performance	8.0 (1 ratings)	10.0 (1 ratings)
Support Rating	2.3 (4 ratings)	10.0 (23 ratings)
In-Person Training	- (0 ratings)	9.0 (1 ratings)
Online Training	7.1 (2 ratings)	7.0 (1 ratings)
Implementation Rating	9.9 (2 ratings)	10.0 (3 ratings)
Configurability	8.0 (1 ratings)	- (0 ratings)
Product Scalability	9.0 (1 ratings)	- (0 ratings)