Google Analytics 360 (discontinued) vs. Optimal
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Analytics 360 (discontinued) | Score8.9 out of 10 | N/A | Google Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024. | $150,000 Up to 1 Billion hits/month |
 Optimal | Score9 out of 10 | N/A | Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools. | $2,388 per year |
| Google Analytics 360 (discontinued) | Optimal | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Google Analytics 360 (discontinued) | Optimal | |||||||||||||||||||||||||
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| Web Analytics |
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| Google Analytics 360 (discontinued) | Optimal | |
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| Likelihood to Recommend | 8.0 | 9.0 |
| Likelihood to Renew | 10.0 | - |
| Usability | 9.0 | 8.0 |
| Performance | 10.0 | - |
| Support Rating | 10.0 | 8.9 |
| In-Person Training | 9.0 | - |
| Online Training | 7.0 | - |
| Implementation Rating | 10.0 | - |