Google Analytics and Parse.ly are both web analytics tools designed to help users track user activity on their site and optimize their content delivery. Google Analytics is built to help users optimize their sites for Google search, and is most popular with mid-sized and large businesses, as there is a free version that may be preferred for smaller businesses. Parse.ly ius most popular with mid-sized businesses and helps organizations gauge content performance with specific market segments.
Features
Though Google Analytics and Parse.ly both help users to optimize their sites, they also have some unique features that set them apart from each other.
Google Analytics is an ideal tool for optimizing sites for google. Businesses using Google Analytics can identify search crawl errors, gauge mobile performance issues, and be advised on how to improve search performance on Google. Additionally, Google Analytics includes A/B testing features so businesses can test out different versions of their site to see what performs best.
Parse.ly includes features for tracking the success of various web campaigns. Businesses using Parse.ly can see how content is performing based on factors such as author, topic, or campaign. These features make Parse.ly ideal for businesses that want to gauge engagement on sales and content campaigns.
Limitations
Google Analytics and Parse.ly can both be used to analyze the performance of a site, but they also have some limitations that are important to consider.
Google Analytics provides excellent features for improving search performance and testing multiple versions of pages and posts. Despite these benefits, Google Analytics is less robust compared to Parse.ly when it comes to improving audience engagement on published content. Businesses may prefer Parse.ly if they are less concerned about search engine optimization vs performance of specific pieces of content in a campaign.
Parse.ly is a powerful choice for increasing engagement on web content campaigns, but Google Analytics is the ideal tool for improving a website’s presence on Google. Businesses looking to fight for high volume search terms or just generally get more clicks on their site will get the most value out of Google Analytics.
Pricing
Google Analytics is a free program, but businesses in need of custom metrics, or support for additional analytics features may want to upgrade to Google Analytics Premium. Licensing for Google Analytics Premium costs $150,000 per year.
Parse.ly offers three pricing packages. The Starter package costs $500 per month and includes web analytics for a single website. The Growth package costs $1,500 per month and provides support for additional users and access to priority customer support. Lastly, the Enterprise package includes support for multiple websites. Businesses can reach out to vendors for enterprise pricing information.
