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Google Analytics 360 (discontinued) vs. Salesforce Marketing Cloud

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Google Analytics 360 (discontinued)

540 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics 360 (discontinued)

    Score8.9 out of 10
    		N/AGoogle Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Google Analytics 360 (discontinued)Salesforce Marketing Cloud
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Google Analytics 360 (discontinued)Salesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google Analytics 360 (discontinued)Salesforce Marketing Cloud
    Web Analytics
    Comparison of Web Analytics features of Google Analytics 360 (discontinued) and Salesforce Marketing Cloud
    Feature
    Google Analytics 360 (discontinued)
    6.9
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Analytics 360 (discontinued) and Salesforce Marketing Cloud
    Feature
    Google Analytics 360 (discontinued)
    -
    Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor00 Ratings8.1118 Ratings
    Dynamic content00 Ratings7.6149 Ratings
    Ability to test dynamic content00 Ratings7.7108 Ratings
    Landing pages00 Ratings7.8117 Ratings
    A/B testing00 Ratings7.9147 Ratings
    Mobile optimization00 Ratings7.3107 Ratings
    Email deliverability reporting00 Ratings8.2128 Ratings
    List management00 Ratings8.6125 Ratings
    Triggered drip sequences00 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of Google Analytics 360 (discontinued) and Salesforce Marketing Cloud
    Feature
    Google Analytics 360 (discontinued)
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.3108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Google Analytics 360 (discontinued) and Salesforce Marketing Cloud
    Feature
    Google Analytics 360 (discontinued)
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Google Analytics 360 (discontinued) and Salesforce Marketing Cloud
    Feature
    Google Analytics 360 (discontinued)
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Analytics 360 (discontinued) and Salesforce Marketing Cloud
    Feature
    Google Analytics 360 (discontinued)
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards00 Ratings8.4115 Ratings
    Standard reports00 Ratings8.4120 Ratings
    Custom reports00 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Analytics 360 (discontinued) and Salesforce Marketing Cloud
    Feature
    Google Analytics 360 (discontinued)
    -
    Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API00 Ratings7.087 Ratings
    Role-based workflow & approvals00 Ratings7.486 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    Google Analytics 360 (discontinued)Salesforce Marketing Cloud
    Likelihood to Recommend
    8.0
    (56 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.1
    (114 ratings)
    Usability
    9.0
    (5 ratings)
    4.1
    (35 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    10.0
    (1 ratings)
    9.6
    (9 ratings)
    Support Rating
    10.0
    (23 ratings)
    7.0
    (36 ratings)
    In-Person Training
    9.0
    (1 ratings)
    5.0
    (4 ratings)
    Online Training
    7.0
    (1 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)