TrustRadius: an HG Insights company

Google Analytics 360 (discontinued) vs. Twilio Segment

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics 360 (discontinued)

    Score8.9 out of 10
    N/AGoogle Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Twilio Segment

    Score8.3 out of 10
    N/ASegment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…

    $120

    per month

    Pricing
    Google Analytics 360 (discontinued)Twilio Segment
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Free
    $0.00
    Includes 1,000 visitors/mo
    Team
    $120.00
    Includes 10,000 visitors/mo
    Business
    Contact Sales
    Custom Volume
    Offerings
    Pricing Offerings
    Google Analytics 360 (discontinued)Twilio Segment
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Analytics 360 (discontinued)Twilio Segment
    Considered Both Products
    Discontinued Products
    Chose Google Analytics 360 (discontinued)
    Amplitude is an alternative for Google Analytics and we have implemented Amplitude also. We choose Google Analytics over Amplitude because of features like segmentation of users, creating cohort, seeing the user's behavior and journey. Amplitude has all of the data but it's not …
    Incentivized
    Twilio
    Chose Twilio Segment
    Segment is considerably cheaper but doesn't have the GUI for non-SQL users. GA Premium doesn't have all the data connectors, and can be more difficult to configure on SPAs.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Analytics 360 (discontinued)Twilio Segment
    Web Analytics
    Comparison of Web Analytics features of Google Analytics 360 (discontinued) and Twilio Segment
    Feature
    Google Analytics 360 (discontinued)
    6.9
    1 Ratings
    Twilio Segment
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Google Analytics 360 (discontinued) and Twilio Segment
    Feature
    Google Analytics 360 (discontinued)
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    Tag library00 Ratings8.01 Ratings
    Tag variable mapping00 Ratings8.01 Ratings
    Ease of writing custom tags00 Ratings8.01 Ratings
    Rules-driven tag execution00 Ratings7.01 Ratings
    Tag performance monitoring00 Ratings7.01 Ratings
    Page load times00 Ratings8.01 Ratings
    Mobile app tagging00 Ratings7.01 Ratings
    Library of JavaScript extensions00 Ratings7.52 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Analytics 360 (discontinued) and Twilio Segment
    Feature
    Google Analytics 360 (discontinued)
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    Standard visitor segmentation00 Ratings8.02 Ratings
    Behavioral visitor segmentation00 Ratings7.52 Ratings
    Traffic allocation control00 Ratings7.02 Ratings
    Website personalization00 Ratings8.01 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Google Analytics 360 (discontinued) and Twilio Segment
    Feature
    Google Analytics 360 (discontinued)
    -
    Ratings
    Twilio Segment
    8.3
    3 Ratings
    Account Scoring00 Ratings8.52 Ratings
    Customer Data Governance00 Ratings9.02 Ratings
    Data Connectors00 Ratings8.73 Ratings
    Data Enhancement00 Ratings8.02 Ratings
    Data Ingestion00 Ratings8.73 Ratings
    Data Storage00 Ratings8.52 Ratings
    Data Visibility00 Ratings8.02 Ratings
    Event Data00 Ratings8.02 Ratings
    Identity Resolution00 Ratings7.52 Ratings
    User Ratings
    Google Analytics 360 (discontinued)Twilio Segment
    Likelihood to Recommend
    8.0
    (56 ratings)
    8.7
    (21 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    7.7
    (8 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)