Twilio Segment

Twilio Segment

102 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Twilio Segment	Score8.3 out of 10	N/A	Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…	$120 per month

Pricing

Twilio Segment

Free: $0.00
Includes 1,000 visitors/mo
Team: $120.00
Includes 10,000 visitors/mo
Business: Contact Sales
Custom Volume

Pricing Offerings
Twilio Segment
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Twilio Segment
Considered Both Products	Twilio Dineshan Sithamparanathan CEO (Chief Executive Officer) in Corporate at Streos technologies inc (Computer Software, 11-50 employees) Chose Twilio Segment Mixpanel and Amplitude offer strong data analytics and Google Analytics is powerful for web data, but their integration capabilities are less extensive compared to Twilio Segment. It's easy-to-use api and data collection and cleaning capabilities Twilio Segment operates as a … Incentivized Helpful? Andy Baird Head of Engineering in Information Technology at BOMA Marketing (Computer Software, 1-10 employees) Chose Twilio Segment We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the … Incentivized Helpful? Jono Child Head of Data at The Plum Guide (Hospitality, 51-200 employees) Chose Twilio Segment Tealium was slow to set up and unreliable. It has better pricing but took significantly more Dev time to implement. We also could not debug issues and their support was slow to assist. Incentivized Helpful? Verified User Chose Twilio Segment Segment is considerably cheaper but doesn't have the GUI for non-SQL users. GA Premium doesn't have all the data connectors, and can be more difficult to configure on SPAs. Incentivized Helpful? Yaniv Vararu Director, Quality & Processes in Research & Development at Wochit (Computer Software, 51-200 employees) Chose Twilio Segment I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I … Incentivized Helpful? Justin Collier CTO in Engineering at Pawlytics (Computer Software, 1-10 employees) Chose Twilio Segment Segment is far more versatile than Mixpanel alone. We still use Mixpanel, but it wouldn't be nearly as useful without Segement. Incentivized Helpful? Manan Vora CEO and Founder in Product Management at Advensure (Computer Software, 1-10 employees) Chose Twilio Segment We tried to set up our entire data analytics process through these tools but there were some parts of the data capture, set-up, analytics that was missing with these tools. None of them could provide the ease of setting up with a complete picture of the data and analytics like … Incentivized Helpful? Brad Crabtree Marketing and Inspiration in Marketing at Brilliant Perspectives (E-Learning, 11-50 employees) Chose Twilio Segment It's much more personalized and user-focused data available in real-time, and immediately exported to an external database. It's provided more control over how the information is used and displayed for actionable insights. Incentivized Helpful? Fedor Paretsky Co-Founder/CEO in Engineering at aspace, Inc. (Computer Software, 1-10 employees) Chose Twilio Segment Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, … Incentivized Helpful? Tim Berman Founder and Growth Evangelist in Marketing at Big Red's Equipment Sales (Retail, 11-50 employees) Chose Twilio Segment Segment syncs different data than those apps, making it a useful addition to the stack. Incentivized Helpful? Tim Abraham Head Of Analytics in Engineering at Expa (Internet, 11-50 employees) Chose Twilio Segment The competitors above either charge a lot if you want to warehouse your data, don't allow data warehousing, or make it very difficult to warehouse your data (requiring you to write custom scripts and run them on schedulers). Segment makes it easy to warehouse your application's … Incentivized Helpful? Verified User Chose Twilio Segment There were no other solutions like Segment that I evaluated. I've never even heard of a comparable solution. Incentivized Helpful? Jon Lee CTO in Product Management at ATOMIZED (Computer Software, 11-50 employees) Chose Twilio Segment Similar offering, since I didn't go with them I couldn't a more in depth response. Incentivized Helpful? Michael Ball-Marian Intrapreneur, Internal Startup Co-Founder at CA Technologies (Computer Software, 10,001+ employees) Chose Twilio Segment See my previous response. Google Tag Manager is great if you are firmly in the Google ecosphere. But they don't have as many integrations as Segment.io Incentivized Helpful? Sam Ho CEO (Chief Executive Officer) in Marketing at Kenshoo (Internet, 11-50 employees) Chose Twilio Segment Looked at Google Tag Manager, but too complicated. Segment.io mostly competes with each individual martech tool of implementing all the event tracking yourself for each tool. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Twilio Segment

Comparison of Tag Management features of Twilio Segment
Feature	Twilio Segment 7.6 2 Ratings
Tag library	8.01 Ratings
Tag variable mapping	8.01 Ratings
Ease of writing custom tags	8.01 Ratings
Rules-driven tag execution	7.01 Ratings
Tag performance monitoring	7.01 Ratings
Page load times	8.01 Ratings
Mobile app tagging	7.01 Ratings
Library of JavaScript extensions	7.52 Ratings

Comparison of Audience Segmentation & Targeting features of Twilio Segment
Feature	Twilio Segment 7.6 2 Ratings
Standard visitor segmentation	8.02 Ratings
Behavioral visitor segmentation	7.52 Ratings
Traffic allocation control	7.02 Ratings
Website personalization	8.01 Ratings

Comparison of Customer Data Management features of Twilio Segment
Feature	Twilio Segment 8.3 3 Ratings
Account Scoring	8.52 Ratings
Customer Data Governance	9.02 Ratings
Data Connectors	8.73 Ratings
Data Enhancement	8.02 Ratings
Data Ingestion	8.73 Ratings
Data Storage	8.52 Ratings
Data Visibility	8.02 Ratings
Event Data	8.02 Ratings
Identity Resolution	7.52 Ratings

User Ratings
	Twilio Segment
Likelihood to Recommend	8.7 (21 ratings)
Support Rating	7.7 (8 ratings)