TrustRadius

Attribution in Google Analytics vs. HitPath

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attribution in Google Analytics
Score 6.6 out of 10
N/A
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A
HitPath
Score 0.0 out of 10
N/A
HitPath Multichannel Tracking Platform, from Webapps headquartered in New Orleans, offers a tool set that an advertiser, or affiliate ad network would need, to manage a worry free business. Networks in the performance and online marketing industry can use HitPath for tracking, reporting features and dedicated 24/7 live customer support.N/A
Pricing
Attribution in Google AnalyticsHitPath
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Attribution in Google AnalyticsHitPath
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Attribution in Google AnalyticsHitPath
User Ratings
Attribution in Google AnalyticsHitPath
Likelihood to Recommend
6.3
(0 ratings)
-
(0 ratings)
User Testimonials
Attribution in Google AnalyticsHitPath
Likelihood to Recommend
The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.
Gulam Gaus Warsi | TrustRadius Reviewer
Gulam Gaus Warsi
Marketing Specialist
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Pros
  • Data Dashboard.
  • Connects directly to Google Ads.
  • Can export data.
Shelby Kolb | TrustRadius Reviewer
Shelby Kolb
Digital Communications Data Analyst
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Cons
  • There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
  • custom reports take expertise to set up for all of our needs
  • default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded
AM
Allen McConnell
Account Manager
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No answers on this topic
Alternatives Considered
GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.
AM
Allen McConnell
Account Manager
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No answers on this topic
Return on Investment
  • giving more insight into our ROI
  • i can trust what i see in GA
Verified User
Anonymous
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ScreenShots