| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Attribution in Google Analytics | Score6.8 out of 10 | N/A | Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014. | N/A |
 Nielsen Marketing Mix Modeling | Score1 out of 10 | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A |
| Attribution in Google Analytics | Nielsen Marketing Mix Modeling | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Attribution in Google Analytics | Nielsen Marketing Mix Modeling | |
|---|---|---|
| Considered Both Products | No answer on this topic | Chose Nielsen Marketing Mix Modeling VisualIQ is 1 of 2 partners only that have access to FB impressions. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Attribution in Google Analytics | Nielsen Marketing Mix Modeling | |
|---|---|---|
| Likelihood to Recommend | 6.3 | 1.0 |
