TrustRadius

Attribution in Google Analytics vs. TVSquared ADvantage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attribution in Google Analytics
Score 6.7 out of 10
N/A
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A
TVSquared ADvantage
Score 0.0 out of 10
N/A
The ADvantage platform, from TVSquared in Edinburgh is ab automated and always-on analytics solution designed to measure reach and frequency, reach extension, outcomes and audiences across all screens and all forms of video advertising — from linear to streaming.N/A
Pricing
Attribution in Google AnalyticsTVSquared ADvantage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Attribution in Google AnalyticsTVSquared ADvantage
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Attribution in Google AnalyticsTVSquared ADvantage
Considered Both Products
Attribution in Google Analytics
Shelby Kolb | TrustRadius Reviewer
Shelby Kolb
Digital Communications Data Analyst
Chose Attribution in Google Analytics
I have not recently used any similar products.
AM
Allen McConnell
Account Manager
Chose Attribution in Google Analytics
GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.
Gulam Gaus Warsi | TrustRadius Reviewer
Gulam Gaus Warsi
Marketing Specialist
Chose Attribution in Google Analytics
Google Analytics was way quick and way too easy to implement. For marketing purposes Google Analytics is a better tool when compared to similar tools available in the market. Google Analytics also supports complete integration to various marketing tools from Google such as Ads, …
Verified User
Anonymous
Chose Attribution in Google Analytics
Better reporting options and integration with our website
Adroll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting
TVSquared ADvantage

No answer on this topic

Best Alternatives
Attribution in Google AnalyticsTVSquared ADvantage
Small Businesses
Firebase
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Score 8.4 out of 10
Firebase
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Score 8.4 out of 10
Medium-sized Companies
Firebase
Firebase
Score 8.4 out of 10
Firebase
Firebase
Score 8.4 out of 10
Enterprises
Piano Analytics
Piano Analytics
Score 8.0 out of 10
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Score 8.0 out of 10
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User Ratings
Attribution in Google AnalyticsTVSquared ADvantage
Likelihood to Recommend
6.3
(0 ratings)
-
(0 ratings)
User Testimonials
Attribution in Google AnalyticsTVSquared ADvantage
Likelihood to Recommend
The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.
Gulam Gaus Warsi | TrustRadius Reviewer
Gulam Gaus Warsi
Marketing Specialist
Read full review
No answers on this topic
Pros
  • Data Dashboard.
  • Connects directly to Google Ads.
  • Can export data.
Shelby Kolb | TrustRadius Reviewer
Shelby Kolb
Digital Communications Data Analyst
Read full review
No answers on this topic
Cons
  • There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
  • custom reports take expertise to set up for all of our needs
  • default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded
AM
Allen McConnell
Account Manager
Read full review
No answers on this topic
Alternatives Considered
GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.
AM
Allen McConnell
Account Manager
Read full review
No answers on this topic
Return on Investment
  • giving more insight into our ROI
  • i can trust what i see in GA
Verified User
Anonymous
Read full review
No answers on this topic
ScreenShots