Attribution in Google Analytics vs. Wicked Reports

Attribution in Google Analytics

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Attribution in Google Analytics	Score 6.6 out of 10	N/A	Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.	N/A
Wicked Reports	Score 0.0 out of 10	N/A	Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for paid marketing activities. Ecommerce brands can use Wicked to see every step of the customer journey, from first click to click to sale, and every touch point in between, to determine which paid marketing activities are working and which aren't. This helps users confidently adjust ad spend. The solution boasts strong reporting capabilities for both ROI and Customer cohort…	$400 per month

Pricing

Attribution in Google Analytics

Wicked Reports

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Attribution in Google Analytics	Wicked Reports
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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Discount available for annual pricing. Introductory pricing also available.

More Pricing Information

Community Pulse
	Attribution in Google Analytics	Wicked Reports

User Ratings
	Attribution in Google Analytics	Wicked Reports
Likelihood to Recommend	6.3 (0 ratings)	- (0 ratings)

User Testimonials
	Attribution in Google Analytics	Wicked Reports
Likelihood to Recommend	The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement. Incentivized Gulam Gaus Warsi Marketing Specialist Read full review	No answers on this topic
Pros	Data Dashboard. Connects directly to Google Ads. Can export data. Incentivized Shelby Kolb Digital Communications Data Analyst Read full review	No answers on this topic
Cons	There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface custom reports take expertise to set up for all of our needs default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded Incentivized AM Allen McConnell Account Manager Read full review	No answers on this topic
Alternatives Considered	GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms. Incentivized AM Allen McConnell Account Manager Read full review	No answers on this topic
Return on Investment	giving more insight into our ROI i can trust what i see in GA Incentivized Verified User Anonymous Read full review	No answers on this topic
ScreenShots