Google Analytics vs. Google Analytics 360 (discontinued)

Google Analytics

3,824 Reviews and Ratings

Google Analytics 360 (discontinued)

540 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Analytics	Score7.9 out of 10	N/A	Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.	$0 per month
Google Analytics 360 (discontinued)	Score8.9 out of 10	N/A	Google Analytics 360 (formerly Google Analytics Premium) was an enterprise-level analytics solution that was sunset in July of 2024.	$150,000 Up to 1 Billion hits/month

Pricing

Google Analytics

Google Analytics 360 (discontinued)

Google Analytics 360: 150,000
per year
Google Analytics: Free

Google Analytics Premium: $150,000
Up to 1 Billion hits/month
Google Analytics: Free

Pricing Offerings
Google Analytics	Google Analytics 360 (discontinued)
Free Trial
No	No
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	Yes

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Google Analytics	Google Analytics 360 (discontinued)
Considered Both Products	Google Thomas (TC) Riley Senior Director, Information Services at MarketScale (Media Production, 51-200 employees) Chose Google Analytics Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google … Incentivized Helpful? Verified User Chose Google Analytics Google Analytics (free version) is typically my go-to recommendation for most companies. Small to medium size businesses, definitely. Larger organizations with need for a complex account structure / hierarchy and the need for highly customized analytics metrics, dimensions, … Incentivized Helpful? Rigel Cable Director, Data Analytics in Marketing at Astound Commerce (Internet, 51-200 employees) Chose Google Analytics Google Analytics is a great first step into the world of analytics. For a major corporation, especially in eCommerce or retail, or any business with a sizeable marketing spend, the standard (free) version of Google Analytics won't stack up, and wouldn't be reliable for … Incentivized Helpful?	Discontinued Products Anthony Burke Public Information Officer in Corporate at Betty Hardwick Center (Mental Health Care, 201-500 employees) Chose Google Analytics 360 (discontinued) Well, I suppose it's worth comparing the two versions of Google Analytics. I believe the difference really is as simple as how large your total managed monthly traffic. If it's over the threshold (10 million/month, if I recall), then GA 360 (the premium version) is a must. If … Incentivized Helpful? Rachel Harrison CRO & UX Manager at connective3 (Marketing and Advertising, 51-200 employees) Chose Google Analytics 360 (discontinued) As long as the budget isn't in question, then I think you get a lot more for your money for 360. Having more confidence in the data is essential, your typical GA suite is good but there are limitations. These limitations unfortunately mean that a lot of the time you are having … Incentivized Helpful? Lee Preston Conversion Rate Optimisation Consultant in Marketing at Worship CRO (Marketing & Advertising, 11-50 employees) Chose Google Analytics 360 (discontinued) It's only got a couple more features so for most businesses it's really hard to justify the price increase. Incentivized Helpful? David Matousek Mobile Architect in Engineering at John Hancock Financial Services (Insurance, 501-1000 employees) Chose Google Analytics 360 (discontinued) Easier to use than Adobe. Easy for develops to customize tacking. Tag manager was an extremely useful companion. Incentivized Helpful? Moses Sam Paul Johnraj Head of Marketing and Business Development in Marketing at Heptagon Technologies (Information Technology and Services, 11-50 employees) Chose Google Analytics 360 (discontinued) Piwik: On the downside, it counts time spent on the page the same way GA does. The interface looks cluttered as if it’s missing a stylesheet. And while its main focus is being a GA alternative, it can’t compete with Google’s AdSense and AdWords integration. But to be fair, most … Incentivized Helpful? Michael Loban CMO in Marketing at InfoTrust, LLC (Marketing and Advertising, 11-50 employees) Chose Google Analytics 360 (discontinued) There are several enterprise web analytics solutions - Adobe Marketing Cloud, IBM Enterprise Marketing and WebTrends and Google Analytics Premium. Google Analytics Premium is much easier to use and master than other solutions. Helpful? Verified User Chose Google Analytics 360 (discontinued) Google Analytics Premium is the more user friendly experience of the two. If you want people in your organization, outside of your analytics/web department to look at and occasionally use the tool, then this would be the ideal choice. However, the amount of times you are going … Helpful? Rebecca Visconti Senior Digital Analyst in Professional Services at Vertical Nerve (Marketing and Advertising, 11-50 employees) Chose Google Analytics 360 (discontinued) I am also an advanced IBM Digital Analytics user and beginner Adobe Site Catalyst user. I definitely prefer GA Premium for non retail clients due to the ease of use, flexibility and robust marketing attribution modeling. I also prefer it for multi-site implementations due to … Helpful? Salman Malik Consultant, Team lead in Engineering at Stratigent, LLC (Market Research, 11-50 employees) Chose Google Analytics 360 (discontinued) GAP is far more intuitive than any other analytics vendor, what it lacks in reporting robustness it makes up in usability. A very solid product, business and technical users both can get up and running on this tool in no time. Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Analytics

Google Analytics 360 (discontinued)

Comparison of Web Analytics features of Google Analytics and Google Analytics 360 (discontinued)
Feature	Google Analytics 8.2 2 Ratings	Google Analytics 360 (discontinued) 6.9 1 Ratings
Lead Conversion Tracking	7.52 Ratings	7.01 Ratings
Bounce Rate Measurement	8.52 Ratings	00 Ratings
Device and Browser Reporting	8.52 Ratings	1.01 Ratings
Pageview Tracking	8.02 Ratings	7.01 Ratings
Event Tracking	7.02 Ratings	8.01 Ratings
Reporting in real-time	10.01 Ratings	10.01 Ratings
Referral Source Tracking	8.02 Ratings	10.01 Ratings
Customizable Dashboards	8.52 Ratings	5.01 Ratings

User Ratings
	Google Analytics	Google Analytics 360 (discontinued)
Likelihood to Recommend	8.3 (185 ratings)	8.0 (56 ratings)
Likelihood to Renew	9.0 (51 ratings)	10.0 (11 ratings)
Usability	7.5 (10 ratings)	9.0 (5 ratings)
Availability	10.0 (4 ratings)	- (0 ratings)
Performance	10.0 (2 ratings)	10.0 (1 ratings)
Support Rating	7.0 (42 ratings)	10.0 (23 ratings)
In-Person Training	- (0 ratings)	9.0 (1 ratings)
Online Training	10.0 (2 ratings)	7.0 (1 ratings)
Implementation Rating	9.0 (7 ratings)	10.0 (3 ratings)
Configurability	6.0 (2 ratings)	- (0 ratings)
Ease of integration	10.0 (1 ratings)	- (0 ratings)
Product Scalability	10.0 (2 ratings)	- (0 ratings)
Vendor post-sale	10.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	9.0 (1 ratings)	- (0 ratings)