TrustRadius: an HG Insights company

Google Analytics vs. Google Trends

Save this comparison

Save this comparison

Google Analytics

3,824 Reviews and Ratings

Google Trends

108 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    		N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Google Trends

    Score7.2 out of 10
    		N/AGoogle Trends is a search engine optimization software solution offered by .N/A
    Pricing
    Google AnalyticsGoogle Trends
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsGoogle Trends
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsGoogle Trends
    Considered Both Products
    Google
    Verified User
    Chose Google Analytics
    Honestly, I don't think any other options really stack up at all but these have a few great features...
    Matomo - planned integrations with Google Ads, Bing Ads, and Facebook Ads.
    Woopra - real-time, on-the-fly things like sending a message to a sales Slack channel right when a …
    Incentivized
    Google
    Robbin Block
    Creative Marketing Strategist, Instructor, Moderator, Author in Marketing at BLOCKbETA Marketing (Marketing and Advertising, 1-10 employees)
    Chose Google Trends
    It's not really an either/or thing — I use the complete "Google Marketing Stack" including Analytics, Trends, Keyword Planner, Search Console, etc. It's also essential to integrate some of their data, like making sure Google Search Console and Google Analytics are connected — …
    Incentivized
    Brian Chung
    Co-Founder in Marketing at Alabaster Co (Retail, 1-10 employees)
    Chose Google Trends
    Google Trends is probably the easier of the many other Google platforms to identify keywords. I haven't used other keyword platforms because I don't trust them—I rather use a tool directly from Google to evaluate popular keywords. That being said, Google Trends is very limited …
    Incentivized
    Brittney Collier
    Marketing Assistant in Marketing at ASTM International (Non-Profit Organization Management, 201-500 employees)
    Chose Google Trends
    One of the most obvious reasons why I chose Google trends over other keyword research platforms is because it's free. At the same time, it also has the most relevant and easy-to-use features out of the bunch. Google Trends does not have as many features as SEMRush or Buzzsumo, …
    Incentivized
    Greg Dungan
    Owner in Marketing at Two Creative Design Group, LLC (Marketing and Advertising, 1-10 employees)
    Chose Google Trends
    I haven't used any other services like Google Trends.
    Incentivized
    Jeremy Waszak
    Senior SEO Manager in Marketing at Wpromote (Marketing and Advertising, 201-500 employees)
    Chose Google Trends
    There really isn't a product I know of that does what Google Trends does. I do use https://soovle.com/ in a similar fashion. I recommend trying Soovle out for content ideation.
    Incentivized
    Verified User
    Chose Google Trends
    Google Trends is sometimes a helpful supplement to other analytics and advertising tools, but it is not very useful as a standalone analysis tool. We have seen much more benefit from the intelligence and audience information built in to our other core tools. Better predictive …
    Incentivized
    Verified User
    Chose Google Trends
    Google Trends is a bit more comprehensive and "active" than Buzzsumo, but Buzzsumo is more specifically geared towards SEO than Google Trends is. For example, if you are trying to see specific backlink or social share metrics associated with a certain topic, Buzzsumo would be …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AnalyticsGoogle Trends
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Google Trends
    Feature
    Google Analytics
    8.2
    2 Ratings
    Google Trends
    -
    Ratings
    Lead Conversion Tracking7.52 Ratings00 Ratings
    Bounce Rate Measurement8.52 Ratings00 Ratings
    Device and Browser Reporting8.52 Ratings00 Ratings
    Pageview Tracking8.02 Ratings00 Ratings
    Event Tracking7.02 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking8.02 Ratings00 Ratings
    Customizable Dashboards8.52 Ratings00 Ratings
    SEO
    Comparison of SEO features of Google Analytics and Google Trends
    Feature
    Google Analytics
    -
    Ratings
    Google Trends
    8.4
    33 Ratings
    Keyword analysis00 Ratings10.031 Ratings
    Backlink management00 Ratings4.67 Ratings
    SERP ranking tracking00 Ratings10.012 Ratings
    Page grader00 Ratings10.08 Ratings
    Competitive analysis00 Ratings9.019 Ratings
    Site audit / diagnostics00 Ratings7.07 Ratings
    Site recommendations00 Ratings10.08 Ratings
    Task management00 Ratings6.24 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Analytics and Google Trends
    Feature
    Google Analytics
    -
    Ratings
    Google Trends
    10.0
    23 Ratings
    Local SEO00 Ratings10.020 Ratings
    Social SEO00 Ratings10.014 Ratings
    Mobile SEO00 Ratings10.015 Ratings
    Global SEO00 Ratings10.023 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Analytics and Google Trends
    Feature
    Google Analytics
    -
    Ratings
    Google Trends
    3.7
    10 Ratings
    Multi-domain support00 Ratings5.84 Ratings
    Integration with web analytics tools00 Ratings1.610 Ratings
    User Ratings
    Google AnalyticsGoogle Trends
    Likelihood to Recommend
    8.3
    (185 ratings)
    10.0
    (33 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (10 ratings)
    8.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    6.4
    (6 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)