TrustRadius: an HG Insights company

Google Analytics vs. Lead Forensics

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Lead Forensics

    Score9.4 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
    Pricing
    Google AnalyticsLead Forensics
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsLead Forensics
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsLead Forensics
    Considered Both Products
    Google
    No answer on this topic
    Lead Forensics
    Chose Lead Forensics
    Lead Forensics gives you much more detail. You can actually see the company names of people visiting your website. However, the obvious downside is that it costs money. For us, we use Google Analytics on an on-going basis, and Lead Forensics was a nice tool to have for a short …
    Incentivized
    Chose Lead Forensics
    Expensive Poor customer service They do not realize that customers are what makes their business and they just don't care
    Incentivized
    Chose Lead Forensics
    Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
    Incentivized
    Chose Lead Forensics
    While I personally don't have a ton of experience with Zoominfo, our sales team is raving about how much better Lead Forensics has been.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AnalyticsLead Forensics
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Lead Forensics
    Feature
    Google Analytics
    8.2
    2 Ratings
    Lead Forensics
    8.1
    22 Ratings
    Lead Conversion Tracking7.52 Ratings7.917 Ratings
    Bounce Rate Measurement8.52 Ratings7.815 Ratings
    Device and Browser Reporting8.52 Ratings8.216 Ratings
    Pageview Tracking8.02 Ratings8.621 Ratings
    Event Tracking7.02 Ratings7.414 Ratings
    Reporting in real-time10.01 Ratings8.218 Ratings
    Referral Source Tracking8.02 Ratings8.417 Ratings
    Customizable Dashboards8.52 Ratings8.120 Ratings
    User Ratings
    Google AnalyticsLead Forensics
    Likelihood to Recommend
    8.3
    (185 ratings)
    9.5
    (41 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (10 ratings)
    9.0
    (23 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.1
    (3 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)