TrustRadius: an HG Insights company

Google Analytics vs. Looker

Save this comparison

Save this comparison

Google Analytics

3,824 Reviews and Ratings

Looker

426 Reviews and Ratings

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    		N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Looker

    Score8.8 out of 10
    		N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
    Pricing
    Google AnalyticsLooker
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsLooker
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details—Must contact sales team for pricing.
    More Pricing Information
    Community Pulse
    Google AnalyticsLooker
    Considered Both Products
    Google
    Maria Sergeeva
    UX and Content Designer in Marketing at Career Pathway Institute (Non-profit Organization Management, 51-200 employees)
    Chose Google Analytics
    Wix and other website platforms have a built-in analytic tool, but it is not as sufficient as Google Analytics, so I always use GA as the main source of information about sales. Most of the analytic tools on web platforms can't visualize user flows, which is very important when …
    Incentivized
    sandro merkvilishvili
    Head of e-commerce deparment in Product Management at 2 ნაბიჯი - 2 Nabiji (Retail, 1001-5000 employees)
    Chose Google Analytics
    Ease of use: Google Analytics is known for its user-friendly interface and straightforward setup process, making it accessible for beginners. Adobe Analytics has a steeper learning curve and requires more technical expertise.
    Features: Adobe Analytics offers a more comprehensive …
    Incentivized
    Google
    Verified User
    Chose Looker
    I haven't used a very similar software to Looker. However, for the same means, I have extensively used Google Analytics.
    While Google Analytics is great for e-commerce, it has some issues for businesses where you need to input conversion from different sources, and that is …
    Incentivized
    Verified User
    Chose Looker
    Looker is a lot less overwhelming and lets you take the data that you have in Google Analytics to make it understandable, focused and specific to the audience that is viewing the content. I haven’t used any other tools, but feel because of the ease of accessibility and cost, …
    Incentivized
    Thomas Holland
    Senior Manager of Digital Paid Marketing in Marketing at BAYADA Home Health Care (Hospital & Health Care, 10,001+ employees)
    Chose Looker
    Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of …
    Incentivized
    Verified User
    Chose Looker
    Technically, Power BI is much more complete and powerful, but it's like an ocean liner. I didn't need all that equipment. In my case, I needed to move more quickly, like on a speedboat, to build a page with several data sources in a single source of truth that could be easily …
    Incentivized
    Verified User
    Chose Looker
    We use both Looker and Tableau. It depends on the specific team. However, there is a clear correlation that we use Tableau more often when there are more data sources, including financial data.
    Incentivized
    Verified User
    Chose Looker
    Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.
    Incentivized
    Verified User
    Chose Looker
    The easy which with data and reports can be customized in Looker for adhoch or individual needs is amazing - Very easy to filter and save views.
    Incentivized
    Dustin Hovey
    Sr. SEM Manager, Twilio SendGrid in Marketing at Twilio Inc. (Marketing and Advertising, 1001-5000 employees)
    Chose Looker
    Looker is easier to use and look at compared to many of its peers.
    Incentivized
    Tom Hosford
    Product Manager, Data & Analytics in Product Management at Crowdtap (Marketing and Advertising, 51-200 employees)
    Chose Looker
    Tableau- Not web based which makes it more difficult to use and share templates etc. Seems more dated.
    ChartIO - Looker's LookML layer that predefined joins was appealing to us vs a tool like ChartIO which requires more raw SQL comprehension.
    Incentivized
    Michael Shostack
    Head of Online Advertising in Marketing at SmugMug (Photography, 51-200 employees)
    Chose Looker
    I considered Looker along with RJ Metrics and Domo. The other platforms seemed to be offering much more of a service-focused offering, with fees that would likely scale quite high without certainty. Looker is focused on more of a product-driven approach and would be a good fit …
    Incentivized
    John Beadle
    Director of Product Management in Product Management at Code and Theory (Computer Software, 201-500 employees)
    Chose Looker
    Tableau provides additional visual functionality and is great for more in-depth visuals or further data exploration, but it is costly and an extremely robust solution for simple data reporting. Looker can't be beat when it comes to integrating with other G-Suite tools. All in …
    Incentivized
    Verified User
    Chose Looker
    Tableau was significantly more expensive than Looker, more detailed, and required more set-up. Overall, Tabluea is great; we just didn't need something that robust. Plus, our client budgets can't afford a multi-year contract. Perhaps once they scale more, we'll need something …
    Incentivized
    Francois Salvert
    Web Analytics and Dashboarding in Marketing at Dataligent Services Analytiques Inc. (Marketing & Advertising, 1-10 employees)
    Chose Looker
    Free, simpler...less enterprise grade level
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AnalyticsLooker
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Looker
    Feature
    Google Analytics
    8.2
    2 Ratings
    Looker
    -
    Ratings
    Lead Conversion Tracking7.52 Ratings00 Ratings
    Bounce Rate Measurement8.52 Ratings00 Ratings
    Device and Browser Reporting8.52 Ratings00 Ratings
    Pageview Tracking8.02 Ratings00 Ratings
    Event Tracking7.02 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking8.02 Ratings00 Ratings
    Customizable Dashboards8.52 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Analytics and Looker
    Feature
    Google Analytics
    -
    Ratings
    Looker
    8.8
    117 Ratings
    Pixel Perfect reports00 Ratings8.996 Ratings
    Customizable dashboards00 Ratings9.0115 Ratings
    Report Formatting Templates00 Ratings8.499 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Analytics and Looker
    Feature
    Google Analytics
    -
    Ratings
    Looker
    8.5
    116 Ratings
    Drill-down analysis00 Ratings8.2112 Ratings
    Formatting capabilities00 Ratings7.9114 Ratings
    Integration with R or other statistical packages00 Ratings8.947 Ratings
    Report sharing and collaboration00 Ratings9.2116 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Analytics and Looker
    Feature
    Google Analytics
    -
    Ratings
    Looker
    8.9
    112 Ratings
    Publish to Web00 Ratings8.494 Ratings
    Publish to PDF00 Ratings9.1100 Ratings
    Report Versioning00 Ratings8.775 Ratings
    Report Delivery Scheduling00 Ratings9.297 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Analytics and Looker
    Feature
    Google Analytics
    -
    Ratings
    Looker
    7.0
    113 Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.2109 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.297 Ratings
    Predictive Analytics00 Ratings4.66 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Google Analytics and Looker
    Feature
    Google Analytics
    -
    Ratings
    Looker
    8.3
    112 Ratings
    Multi-User Support (named login)00 Ratings8.7106 Ratings
    Role-Based Security Model00 Ratings8.293 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.2106 Ratings
    Report-Level Access Control00 Ratings8.245 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Google Analytics and Looker
    Feature
    Google Analytics
    -
    Ratings
    Looker
    6.3
    84 Ratings
    Responsive Design for Web Access00 Ratings7.681 Ratings
    Mobile Application00 Ratings5.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.575 Ratings
    User Ratings
    Google AnalyticsLooker
    Likelihood to Recommend
    8.3
    (185 ratings)
    8.7
    (117 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.5
    (7 ratings)
    Usability
    7.5
    (10 ratings)
    8.8
    (12 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    6.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    8.8
    (14 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    10.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (51 ratings)
    Data Sources
    -
    (0 ratings)
    7.3
    (51 ratings)
    Ease of integration
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    10.0
    (1 ratings)