Google Analytics vs. Mapp Digital
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Analytics | Score7.9 out of 10 | N/A | Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. | $0 per month |
 Mapp Digital | Score8.2 out of 10 | N/A | Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and… | N/A |
| Google Analytics | Mapp Digital | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Web Analytics |
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| Email & Online Marketing |
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| Reporting & Analytics |
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| Pre-Send Testing |
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| Google Analytics | Mapp Digital | |
|---|---|---|
| Likelihood to Recommend | 8.3 | 8.0 |
| Likelihood to Renew | 9.0 | 7.8 |
| Usability | 7.5 | 1.9 |
| Availability | 10.0 | - |
| Performance | 10.0 | 9.0 |
| Support Rating | 7.0 | 9.0 |
| Online Training | 10.0 | 10.0 |
| Implementation Rating | 9.0 | 5.0 |
| Configurability | 6.0 | - |
| Ease of integration | 10.0 | - |
| Product Scalability | 10.0 | - |
| Vendor post-sale | 10.0 | - |
| Vendor pre-sale | 9.0 | - |