Google Analytics vs. Mapp Intelligence, powered by Webtrekk
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Analytics | Score7.9 out of 10 | N/A | Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. | $0 per month |
 Mapp Intelligence, powered by Webtrekk | Score10 out of 10 | N/A | Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including… | N/A |
| Google Analytics | Mapp Intelligence, powered by Webtrekk | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support. | ||||||||||||||
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| Web Analytics |
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| Google Analytics | Mapp Intelligence, powered by Webtrekk | |
|---|---|---|
| Likelihood to Recommend | 8.3 | 10.0 |
| Likelihood to Renew | 9.0 | - |
| Usability | 7.5 | - |
| Availability | 10.0 | - |
| Performance | 10.0 | - |
| Support Rating | 7.0 | 8.0 |
| Online Training | 10.0 | - |
| Implementation Rating | 9.0 | - |
| Configurability | 6.0 | - |
| Ease of integration | 10.0 | - |
| Product Scalability | 10.0 | - |
| Vendor post-sale | 10.0 | - |
| Vendor pre-sale | 9.0 | - |