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Google Analytics vs. Microsoft Dynamics 365 Customer Insights

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Microsoft Dynamics 365 Customer Insights

    Score8.3 out of 10
    N/AMicrosoft Dynamics 365 Customer Insights is a customer journey analytics tool, providing audience insights to unify customer data to generate AI-powered insights in real time, and understand customer behavior using digital and cross-channel analytics.

    $1,500

    per month

    Pricing
    Google AnalyticsMicrosoft Dynamics 365 Customer Insights
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Dynamics 365 Customer Insights
    from $1,500
    per tenant, per month (includes 100,000 profiles)
    Offerings
    Pricing Offerings
    Google AnalyticsMicrosoft Dynamics 365 Customer Insights
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google AnalyticsMicrosoft Dynamics 365 Customer Insights
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Microsoft Dynamics 365 Customer Insights
    Feature
    Google Analytics
    8.2
    2 Ratings
    Microsoft Dynamics 365 Customer Insights
    -
    Ratings
    Lead Conversion Tracking7.52 Ratings00 Ratings
    Bounce Rate Measurement8.52 Ratings00 Ratings
    Device and Browser Reporting8.52 Ratings00 Ratings
    Pageview Tracking8.02 Ratings00 Ratings
    Event Tracking7.02 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking8.02 Ratings00 Ratings
    Customizable Dashboards8.52 Ratings00 Ratings
    User Ratings
    Google AnalyticsMicrosoft Dynamics 365 Customer Insights
    Likelihood to Recommend
    8.3
    (185 ratings)
    8.8
    (3 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (10 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)