| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Analytics | Score7.9 out of 10 | N/A | Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. | $0 per month |
 Microsoft Power BI | Score8.6 out of 10 | N/A | Microsoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security. | $10 per month per user |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Considered Both Products | Chose Google Analytics Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Microsoft Power BI Power BI from a price perspective is the lowest cost (probably even from a total cost of ownership perspective) of all the offerings I have ever evaluated. The piece that really stands out for Power BI is the data transformation layer called Power Query. This section allows you … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Power BI SPSS is a tool more focused in establishing relationships among different variables, in a given database. By being so, it has some specific commands that allow you to easily do regression analysis, ANOVAs, segment a sample, and so on. However, Power BI is much more developed in … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Power BI Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Power BI Much easier learning curve and integration with Microsoft Office gives it a leg up. People not knowing they have it, believe it or not, is limiting it's usage. Microsoft really needs to market it! Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Power BI I thought the learning curve of Power BI was much easier than some of the other tools that I had tried. There were pieces that were not as robust, but nothing that was a show stopper for my needs. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Power BI Microsoft's Power BI is what Excel graphing and pivoting should have been like. Power BI has much better ways to look at your data visually than you can with Excel's own tools. You can select from many built-in graph types or you can use the growing number of add-ons to get … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
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| Delivers good value for the price | ||
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| Happy with the feature set | ||
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| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
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| Google Analytics | Microsoft Power BI | ||||||||||||||||||||||||||||
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| Data Discovery and Visualization |
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| Google Analytics | Microsoft Power BI | |
|---|---|---|
| Likelihood to Recommend | 8.3 | 8.5 |
| Likelihood to Renew | 9.0 | 9.0 |
| Usability | 7.5 | 7.9 |
| Availability | 10.0 | - |
| Performance | 10.0 | - |
| Support Rating | 7.0 | 10.0 |
| Online Training | 10.0 | - |
| Implementation Rating | 9.0 | 9.0 |
| Configurability | 6.0 | - |
| Data Sharing and Collaboration | - | 8.5 |
| Data Sources | - | 9.0 |
| Ease of integration | 10.0 | - |
| Product Scalability | 10.0 | - |
| Vendor post-sale | 10.0 | - |
| Vendor pre-sale | 9.0 | - |
