TrustRadius: an HG Insights company

Google Analytics vs. Optimizely Feature Experimentation

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Optimizely Feature Experimentation

    Score8.8 out of 10
    N/AOptimizely Feature Experimentation unites feature flagging, A/B testing, and built-in collaboration—so marketers can release, experiment, and optimize with confidence in one platform.N/A
    Pricing
    Google AnalyticsOptimizely Feature Experimentation
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsOptimizely Feature Experimentation
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsOptimizely Feature Experimentation
    Considered Both Products
    Google
    No answer on this topic
    Optimizely
    Chose Optimizely Feature Experimentation
    Google Tag Manager was less flexible for the business and required the Google Analytics tool for analysis and metric tracking. Optimizely allows the building of use cases. Optimizely provides real-time data and metrics that are easier to use. GTM provides tracking …
    Incentivized
    Chose Optimizely Feature Experimentation
    We have not used any other similar tools, we evaluated both Kameleoon and VWO. With the combination of price, features, and expandability, we moved forward with Optimizely Feature Experimentation.
    Incentivized
    Chose Optimizely Feature Experimentation
    When Google Optimize goes off we searched for a tool where you can be sure to get a good GA4 implementation and easy to use for IT team and product team.

    Optimizely Feature Experimentation seems to have a good balance between pricing and capabilities.
    Incentivized
    Chose Optimizely Feature Experimentation
    WebX and FeatureX work well in pair, they organically complement each other
    Incentivized
    Chose Optimizely Feature Experimentation
    Optimizely FX is the only tool I've used that specifically allows for testing in the back-end. Most front end tools are great for simple tests, but there comes a time when you need to go a level deeper and that's not possible with front-end tools.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AnalyticsOptimizely Feature Experimentation
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Optimizely Feature Experimentation
    Feature
    Google Analytics
    8.2
    2 Ratings
    Optimizely Feature Experimentation
    -
    Ratings
    Lead Conversion Tracking7.52 Ratings00 Ratings
    Bounce Rate Measurement8.52 Ratings00 Ratings
    Device and Browser Reporting8.52 Ratings00 Ratings
    Pageview Tracking8.02 Ratings00 Ratings
    Event Tracking7.02 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking8.02 Ratings00 Ratings
    Customizable Dashboards8.52 Ratings00 Ratings
    User Ratings
    Google AnalyticsOptimizely Feature Experimentation
    Likelihood to Recommend
    8.3
    (185 ratings)
    8.9
    (29 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    4.5
    (2 ratings)
    Usability
    7.5
    (10 ratings)
    7.3
    (8 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    10.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)