TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Serpstat

    Score9 out of 10
    Small Businesses (1-50 employees)
    Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…

    $59

    per month

    Pricing
    Google AnalyticsSerpstat
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Individual
    $59
    per month
    Team
    $119
    per month
    Agency
    $479
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsSerpstat
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup fee$59 per user
    Additional Details—Each plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
    More Pricing Information
    Community Pulse
    Google AnalyticsSerpstat
    Considered Both Products
    Google
    No answer on this topic
    Serpstat.com
    Chose Serpstat
    I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid …
    Incentivized
    Chose Serpstat
    Serpstat in comparison to a lot of the SEO tools (analysis, testing, tracking, reports, etc.) is a great all in one tool that delivers useful information and is regularly updated. In many cases Serpstat blows the competition away, or works well in unison with the competition. I …
    Incentivized
    Chose Serpstat
    Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AnalyticsSerpstat
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Serpstat
    Feature
    Google Analytics
    8.2
    2 Ratings
    Serpstat
    -
    Ratings
    Lead Conversion Tracking7.52 Ratings00 Ratings
    Bounce Rate Measurement8.52 Ratings00 Ratings
    Device and Browser Reporting8.52 Ratings00 Ratings
    Pageview Tracking8.02 Ratings00 Ratings
    Event Tracking7.02 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking8.02 Ratings00 Ratings
    Customizable Dashboards8.52 Ratings00 Ratings
    SEO
    Comparison of SEO features of Google Analytics and Serpstat
    Feature
    Google Analytics
    -
    Ratings
    Serpstat
    9.0
    15 Ratings
    Keyword analysis00 Ratings10.015 Ratings
    Backlink management00 Ratings8.014 Ratings
    SERP ranking tracking00 Ratings9.015 Ratings
    Page grader00 Ratings10.011 Ratings
    Competitive analysis00 Ratings8.015 Ratings
    Site audit / diagnostics00 Ratings10.015 Ratings
    Site recommendations00 Ratings8.08 Ratings
    Task management00 Ratings9.04 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Analytics and Serpstat
    Feature
    Google Analytics
    -
    Ratings
    Serpstat
    9.6
    14 Ratings
    Local SEO00 Ratings10.012 Ratings
    Social SEO00 Ratings9.57 Ratings
    Mobile SEO00 Ratings9.05 Ratings
    Global SEO00 Ratings10.013 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Analytics and Serpstat
    Feature
    Google Analytics
    -
    Ratings
    Serpstat
    10.0
    13 Ratings
    Multi-domain support00 Ratings10.013 Ratings
    Integration with web analytics tools00 Ratings10.08 Ratings
    User Ratings
    Google AnalyticsSerpstat
    Likelihood to Recommend
    8.3
    (185 ratings)
    9.0
    (15 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    10.0
    (1 ratings)
    Usability
    7.5
    (10 ratings)
    7.0
    (2 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    10.0
    (2 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)